Canon loses SLR share, as Nikon surges

When it comes to the strategically important and fast-growing market of SLR cameras, Canon remained No. 1 worldwide in 2007 but lost share to Nikon, new statistics show.

Canon sold 3.18 million single-lens reflex cameras in 2007 compared with Nikon's 2.98 million, according to a study released Tuesday by market researcher IDC. That represents a 42.7 percent and 40 percent share, respectively, of the 2007 SLR market. It's a much narrower margin for Canon than in 2006, when it had 46.7 percent of the market, compared with Nikon's 33 percent.

Nikon SLR shipments grew at a 71.1 percent rate, much faster than Canon's 29.3 percent rate, IDC said. To be sure, unit shipments don't reflect another important aspect of market share--revenue, which IDC didn't detail. But Nikon released competitive higher-end models, the D3 and D300, in the second half of 2007, so there's plenty of pressure on Canon there, too.

Stephen Shankland

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