New Sony Lenses

Get even more for your a DSLR : Four compact lenses, super-slim external flash and colour-coordinated lifestyle accessories
�Portrait lens DT 50mm F1.8 SAM
�Two versatile telephoto zooms: DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
�Ultra slim, easy-to-use flash HVL-F20AM � ideal flash commander for a900
��Handbag�-style carry case, wrap cloth, hand strap and lens cap holder in attractive co-ordinated colour finishes
�1:1 macro lens DT 30mm F2.8 SAM (Autumn 2009)

It�s never been easier for keen amateurs and step-up photographers to explore the creative possibilities of their a digital SLR camera.

A choice of affordably-priced new accessories makes the perfect match for easy-to-use new a380, a330 and a230 models. Four compact interchangeable lenses are joined by a beautifully slim, light external flash that�s ideal for everyday shooting, family gatherings and fun-filled trips away.

There�s also a wider choice of lifestyle-oriented accessories, beautifully styled to look great while they�re protecting your a digital SLR.

Portrait lens DT 50mm F1.8 SAM
The SAL50F18 is a light, bright portrait lens offering superb optical performance at a price that�s irresistible to first-time DSLR users. With a wide F1.8 aperture, it�s ideal for capturing crisp, beautiful portraits in natural light with smoothly defocused backgrounds. AF performance is quiet and precise thanks to the inbuilt Smooth Autofocus Motor (SAM).

DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
There�s a growing choice choice of over 30 affordable, high quality lenses to exploit the limitless creative possibilities of a.

The range is expanded further with two light, affordable new zoom lenses. Both cover a useful range of focal lengths to expand creative options without weighing you down. The two new zooms also offer smooth AF operation thanks to an inbuilt Smooth Autofocus Motor (SAM).

The DT 18-55mm F3.5-5.6 SAM telephoto zoom is an ideal choice for everyday shooting.

It�s complemented by the DT 55-200mm F4-5.6 SAM telephoto zoom that draws distant subjects closer with a maximum focal length equivalent to 300mm (35mm equiv.)

HVL-F20AM ultra-compact external flash
Brighten up any moment with this versatile, easy to use external flash for your a digital SLR. Slim enough to slip into a shirt pocket, the HVL-F20AM is an ideal add-on for anyone who wants an extra light source to supplement their camera�s pop-up flash.

Flash HVL-F20AM
Weighing less than 100g, the smartly-styled HVL-F20AM folds down to keep a low profile when it�s not being used. Just pull the flash head up � it�s powered up and ready for use whenever it�s needed.

There�s also a handy switch to select Bounce flash operation. This gives indirect lighting for more natural results with portraits and other subjects that can get bleached out by direct light from an inbuilt flash.

The HVL-F20AM doubles as an ideal wireless flash controller for the full-frame a900. While Sony�s flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads.

New lifestyle accessories
There�s now a wider choice of accessories to protect your a camera.

Adding a distinctively feminine touch to the a family, the LCS-TT10 is a new-concept carry case that is both functional and fashionable. There�s space inside for the camera plus kit lens and an extra lens as well as personal accessories. It�s finished in smart beige canvas, and features two side pockets plus a removable shoulder strap.

Alpha DSLR Lifestyle
The new LCS-WR1AM is an ultra-soft, high-quality protective wrap that guards the camera and attached lens from scratches. Available in black, white or brown, it�s a funky alternative to carrying a standard camera bag.

It�s complemented by a new handstrap � also available in black, white or brown � that attaches to the camera body for comfortable, secure shooting.

The LCS-LC1AM is a lens cap holder for convenient storage of the lens cap, which can be mounted on the camera shoulder strap, grip, hand strap or belt (belt mount requires optional carabinier - not included). Also available in black, white or brown.

1:1 macro lens DT 30mm F2.8 SAM
Under development for Autumn 2009, the SAL30M28 makes 1:1 life-size imaging more accessible than ever before. This small, light macro lens opens up exciting new creative possibilities with a detail-packed view of the world in close-up. High quality optics can focus clearly on flowers, insects and other subjects from as close as 2cm away. There�s also an inbuilt Smooth Autofocus Motor (SAM) for quiet, precise AF performance.

New Sony Lenses

Get even more for your a DSLR : Four compact lenses, super-slim external flash and colour-coordinated lifestyle accessories
�Portrait lens DT 50mm F1.8 SAM
�Two versatile telephoto zooms: DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
�Ultra slim, easy-to-use flash HVL-F20AM � ideal flash commander for a900
��Handbag�-style carry case, wrap cloth, hand strap and lens cap holder in attractive co-ordinated colour finishes
�1:1 macro lens DT 30mm F2.8 SAM (Autumn 2009)

It�s never been easier for keen amateurs and step-up photographers to explore the creative possibilities of their a digital SLR camera.

A choice of affordably-priced new accessories makes the perfect match for easy-to-use new a380, a330 and a230 models. Four compact interchangeable lenses are joined by a beautifully slim, light external flash that�s ideal for everyday shooting, family gatherings and fun-filled trips away.

There�s also a wider choice of lifestyle-oriented accessories, beautifully styled to look great while they�re protecting your a digital SLR.

Portrait lens DT 50mm F1.8 SAM
The SAL50F18 is a light, bright portrait lens offering superb optical performance at a price that�s irresistible to first-time DSLR users. With a wide F1.8 aperture, it�s ideal for capturing crisp, beautiful portraits in natural light with smoothly defocused backgrounds. AF performance is quiet and precise thanks to the inbuilt Smooth Autofocus Motor (SAM).

DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
There�s a growing choice choice of over 30 affordable, high quality lenses to exploit the limitless creative possibilities of a.

The range is expanded further with two light, affordable new zoom lenses. Both cover a useful range of focal lengths to expand creative options without weighing you down. The two new zooms also offer smooth AF operation thanks to an inbuilt Smooth Autofocus Motor (SAM).

The DT 18-55mm F3.5-5.6 SAM telephoto zoom is an ideal choice for everyday shooting.

It�s complemented by the DT 55-200mm F4-5.6 SAM telephoto zoom that draws distant subjects closer with a maximum focal length equivalent to 300mm (35mm equiv.)

HVL-F20AM ultra-compact external flash
Brighten up any moment with this versatile, easy to use external flash for your a digital SLR. Slim enough to slip into a shirt pocket, the HVL-F20AM is an ideal add-on for anyone who wants an extra light source to supplement their camera�s pop-up flash.

Flash HVL-F20AM
Weighing less than 100g, the smartly-styled HVL-F20AM folds down to keep a low profile when it�s not being used. Just pull the flash head up � it�s powered up and ready for use whenever it�s needed.

There�s also a handy switch to select Bounce flash operation. This gives indirect lighting for more natural results with portraits and other subjects that can get bleached out by direct light from an inbuilt flash.

The HVL-F20AM doubles as an ideal wireless flash controller for the full-frame a900. While Sony�s flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads.

New lifestyle accessories
There�s now a wider choice of accessories to protect your a camera.

Adding a distinctively feminine touch to the a family, the LCS-TT10 is a new-concept carry case that is both functional and fashionable. There�s space inside for the camera plus kit lens and an extra lens as well as personal accessories. It�s finished in smart beige canvas, and features two side pockets plus a removable shoulder strap.

Alpha DSLR Lifestyle
The new LCS-WR1AM is an ultra-soft, high-quality protective wrap that guards the camera and attached lens from scratches. Available in black, white or brown, it�s a funky alternative to carrying a standard camera bag.

It�s complemented by a new handstrap � also available in black, white or brown � that attaches to the camera body for comfortable, secure shooting.

The LCS-LC1AM is a lens cap holder for convenient storage of the lens cap, which can be mounted on the camera shoulder strap, grip, hand strap or belt (belt mount requires optional carabinier - not included). Also available in black, white or brown.

1:1 macro lens DT 30mm F2.8 SAM
Under development for Autumn 2009, the SAL30M28 makes 1:1 life-size imaging more accessible than ever before. This small, light macro lens opens up exciting new creative possibilities with a detail-packed view of the world in close-up. High quality optics can focus clearly on flowers, insects and other subjects from as close as 2cm away. There�s also an inbuilt Smooth Autofocus Motor (SAM) for quiet, precise AF performance.

Sony launches Alpha 230, Alpha 330 and Alpha 380

Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use a (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.

Uniquely Matched to Customers� Needs

The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.

�Our new alpha cameras, lenses and accessories make it easier for new users to get the great photos they expect without the steep learning curve that DSLRs have traditionally required,� said Kristen Elder, senior manager for the alpha business at Sony Electronics Inc. �By overcoming the obstacles, we�ve made it much easier for newcomers to take great pictures with DSLRs.�



Light and Compact

The 10.2 megapixel a230 camera is the lightest, most compact alpha DSLR camera body ever at 15.9 ounces. The 10.2 megapixel a330 and the 14.2 megapixel a380 cameras are also smaller and lighter than their predecessor models (the DSLR-A300 and DSLR-A350, respectively). These cameras are also more compact and feature an intuitive control layout that allows for easy single-handed operation.

SteadyShot INSIDE� in-camera image stabilization is built into each camera body, so every a-mount lens benefits from the ability to minimize blur due to camera shake.

Quick AF Live View System

Both the a380 and a330 cameras offer Sony�s Quick Autofocus (AF) Live View technology, so you can frame photos on the camera�s LCD screen as well as in the optical viewfinder. Through the use of a dedicated image sensor, Quick AF Live View maintains the rapid response of a DSLR, while avoiding the focus delay common to other live view systems.

The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD� screen that is easy to view even in bright sunlight. Additionally, the LCD on the a380 and a330 models can be tilted up or down, making it easy to frame your subject from high or low positions, otherwise difficult to see using an eye-level viewfinder. The range of adjustment has been increased from their predecessors, making it even easier to get shots from difficult angles.

By combining Quick AF Live View and an adjustable LCD, users can frame the scene without holding the camera in front of their face, allowing parents, for example, to maintain eye-contact when photographing their children for more natural expressions.

An HDMI� terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in high definition quality (HDMI cable required, sold separately). Additionally, BRAVIA� Sync� works with compatible Sony� BRAVIA HDTVs to let you control camera playback using the television�s remote (HDMI cable and BRAVIA Sync capable HDTV required, sold separately).

The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo�, Memory Stick PRO-HG Duo� and SD/SDHC media (sold separately).

Built-in Help Guide

The a380, a330 and a230 models are Sony�s first DSLR cameras to feature a graphical user interface (GUI) with built-in on-screen Help Guide.

The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results.

Systems, Lenses and Flash

Making it easier for first-time DSLR users to get started, the new Sony cameras come in camera-and-lens packages. In addition to the two new standard zoom and telephoto lenses that are offered with the camera bodies, the company introduced new portrait and macro lenses. These purpose-built lenses make it much easier to obtain professional-looking, creative results.

Optimized for use with APS-C sized image sensors, these lenses feature a Smooth Autofocus Motor (SAM) that enables in-lens auto focus (AF) drive for smooth, quiet operation, and high optical performance in a compact size.

The DT 18-55mm F/3.5-5.6 standard zoom lens (model SAL-1855) incorporates aspherical and Extra-low Dispersion (ED) elements to provide an all purpose lens with outstanding image quality. The DT 55-200mm F/4-5.6 telephoto zoom lens (model SAL-55200/2) features an ED glass element and helps bring distant subjects closer, ideal for capturing sports. Both the SAL-1855 and SAL-55200 lenses are available separately, or packaged as kits with the new cameras.

To make the benefits of portrait and macro photography easier and more accessible, Sony is introducing a DT 50mm F/1.8 portrait lens (model SAL-50F18) and DT 30mm F/2.8 (model SAL-30M28) macro lens. The wide aperture SAL-50F18 lens helps users capture beautiful portraits with gently defocused backgrounds while the SAL-30M28 macro lens captures intricate close-ups. Both techniques are difficult to achieve with standard lenses.

To help users take better shots with flash, Sony offers an affordable, compact external flash unit (model HVL-F20AM) that is simple to operate. Unlike a camera�s built-in flash, this external flash provides higher output (Guide Number 20), and enables users to bounce light off the ceiling to eliminate harsh shadows and achieve more even illumination when shooting indoors.

Pricing and Availability

Pre-orders will begin on May 18, 2009 at www.sonystyle.com/retail and at selected retailers nationwide. The cameras and a range of accessories will be available in July at Sony Style� retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

The a380L, a330L and a230L will cost about $850, $650 and $550, respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens.

The a380Y, a330Y and a230Y will cost about $1050, $850 and $750, respectively. The Y series two-lens kit comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses.

* The SAL-1855 standard zoom lens will cost about $200.
* The SAL-55200 telephoto zoom lens will cost about $230.
* The SAL-50F18 portrait lens will cost about $150.
* The HVL-F20AM flash will cost about $130.

A380

A330

A230

Sony launches Alpha 230, Alpha 330 and Alpha 380

Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use a (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.

Uniquely Matched to Customers� Needs

The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.

�Our new alpha cameras, lenses and accessories make it easier for new users to get the great photos they expect without the steep learning curve that DSLRs have traditionally required,� said Kristen Elder, senior manager for the alpha business at Sony Electronics Inc. �By overcoming the obstacles, we�ve made it much easier for newcomers to take great pictures with DSLRs.�



Light and Compact

The 10.2 megapixel a230 camera is the lightest, most compact alpha DSLR camera body ever at 15.9 ounces. The 10.2 megapixel a330 and the 14.2 megapixel a380 cameras are also smaller and lighter than their predecessor models (the DSLR-A300 and DSLR-A350, respectively). These cameras are also more compact and feature an intuitive control layout that allows for easy single-handed operation.

SteadyShot INSIDE� in-camera image stabilization is built into each camera body, so every a-mount lens benefits from the ability to minimize blur due to camera shake.

Quick AF Live View System

Both the a380 and a330 cameras offer Sony�s Quick Autofocus (AF) Live View technology, so you can frame photos on the camera�s LCD screen as well as in the optical viewfinder. Through the use of a dedicated image sensor, Quick AF Live View maintains the rapid response of a DSLR, while avoiding the focus delay common to other live view systems.

The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD� screen that is easy to view even in bright sunlight. Additionally, the LCD on the a380 and a330 models can be tilted up or down, making it easy to frame your subject from high or low positions, otherwise difficult to see using an eye-level viewfinder. The range of adjustment has been increased from their predecessors, making it even easier to get shots from difficult angles.

By combining Quick AF Live View and an adjustable LCD, users can frame the scene without holding the camera in front of their face, allowing parents, for example, to maintain eye-contact when photographing their children for more natural expressions.

An HDMI� terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in high definition quality (HDMI cable required, sold separately). Additionally, BRAVIA� Sync� works with compatible Sony� BRAVIA HDTVs to let you control camera playback using the television�s remote (HDMI cable and BRAVIA Sync capable HDTV required, sold separately).

The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo�, Memory Stick PRO-HG Duo� and SD/SDHC media (sold separately).

Built-in Help Guide

The a380, a330 and a230 models are Sony�s first DSLR cameras to feature a graphical user interface (GUI) with built-in on-screen Help Guide.

The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results.

Systems, Lenses and Flash

Making it easier for first-time DSLR users to get started, the new Sony cameras come in camera-and-lens packages. In addition to the two new standard zoom and telephoto lenses that are offered with the camera bodies, the company introduced new portrait and macro lenses. These purpose-built lenses make it much easier to obtain professional-looking, creative results.

Optimized for use with APS-C sized image sensors, these lenses feature a Smooth Autofocus Motor (SAM) that enables in-lens auto focus (AF) drive for smooth, quiet operation, and high optical performance in a compact size.

The DT 18-55mm F/3.5-5.6 standard zoom lens (model SAL-1855) incorporates aspherical and Extra-low Dispersion (ED) elements to provide an all purpose lens with outstanding image quality. The DT 55-200mm F/4-5.6 telephoto zoom lens (model SAL-55200/2) features an ED glass element and helps bring distant subjects closer, ideal for capturing sports. Both the SAL-1855 and SAL-55200 lenses are available separately, or packaged as kits with the new cameras.

To make the benefits of portrait and macro photography easier and more accessible, Sony is introducing a DT 50mm F/1.8 portrait lens (model SAL-50F18) and DT 30mm F/2.8 (model SAL-30M28) macro lens. The wide aperture SAL-50F18 lens helps users capture beautiful portraits with gently defocused backgrounds while the SAL-30M28 macro lens captures intricate close-ups. Both techniques are difficult to achieve with standard lenses.

To help users take better shots with flash, Sony offers an affordable, compact external flash unit (model HVL-F20AM) that is simple to operate. Unlike a camera�s built-in flash, this external flash provides higher output (Guide Number 20), and enables users to bounce light off the ceiling to eliminate harsh shadows and achieve more even illumination when shooting indoors.

Pricing and Availability

Pre-orders will begin on May 18, 2009 at www.sonystyle.com/retail and at selected retailers nationwide. The cameras and a range of accessories will be available in July at Sony Style� retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

The a380L, a330L and a230L will cost about $850, $650 and $550, respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens.

The a380Y, a330Y and a230Y will cost about $1050, $850 and $750, respectively. The Y series two-lens kit comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses.

* The SAL-1855 standard zoom lens will cost about $200.
* The SAL-55200 telephoto zoom lens will cost about $230.
* The SAL-50F18 portrait lens will cost about $150.
* The HVL-F20AM flash will cost about $130.

A380

A330

A230

Sony announces Vario Sonnar T* 24-70mm f/2.8 ZA and 70-300mm f/4.5-5.6 G

Sony expands a (ALPHA) lens system with the addition of two high-performance zooms

SAN DIEGO, Jan. 30, 2008 � Sony today announced two new high performance zoom lenses that offer a (alpha) digital SLR camera users more options for high picture quality.

Vario Sonnar T* 24-70mm f/2.8 ZA
Co-developed with Carl Zeiss�, the SAL2470Z model is a wide angle 24-70mm zoom lens with a large f/2.8 aperture, ideally suited for discerning landscape and portrait photography. Constructed of 17 elements in 13 groups with two aspheric elements and two extra-low dispersion elements, this lens exhibits excellent contrast and center-to-edge resolution. Its exclusive Carl Zeiss T* (T star) coating technology provides higher light transmission, and minimizes flare to produce images of luminous clarity, color and sharpness.



The SAL2470Z lens excels in difficult lighting circumstances thanks to its f/2.8 aperture, which remains constant throughout the focal length range. The nine-blade, circular iris is especially useful in controlling background defocusing in portrait and landscape images. Combined with Sony�s in-camera Super SteadyShot� system, this lens is the only compatible large aperture standard zoom with the benefit of image stabilization available in the industry.

Quick and precise focusing is delivered by Sony�s Super Sonic wave Motor (SSM) technology. This SSM system utilizes a solid-state focus drive motor that features silent, high-speed response with high-torque and fine rotational control � especially important for large, wide aperture lenses. A mode selector for manual and automatic focus as well as a focus hold control is provided on the lens barrel.

70-300mm f/4.5-5.6 G
The SAL70300G lens incorporates the optical performance of Sony�s G series in a compact and flexible telephoto zoom lens ideal for sports and portrait photography. Constructed of 16 elements in 11 groups, with one extra-low dispersion element, this lens offers superb contrast and sharpness across its wide focal length range.



The use of extra-low dispersion glass compensates for chromatic aberrations which challenge long telephoto zoom lens design, maintaining excellent optical characteristics from center to periphery. Internal focus construction not only realizes compact size, but also a close focusing capability of just 47 inches (1.2m), unusual for a lens of this focal length range.

Like the SAL2470Z, focus drive is provided by Sony�s Super Sonic wave Motor (SSM) technology. Silent and highly accurate, the SSM system is ideal for providing larger lenses with the speed and rotational precision often required by telephoto shooting. To match auto focus operation to the situation, a focus range limiter can be set to a minimum distance of three meters. A lens barrel mounted focus hold button locks focus if desired.

Price and Availability
Both lenses will be available this spring. The Vario-Sonnar T* 24-70mm f/2.8 ZA lens will be available for about $1,750 and the 70-300mm f/4.5-5.6 G lens will be available for about $800. Both lenses will be available at sonystyle.com, Sony Style� retail stores (http://www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Online pre-orders begin today at http://www.sonystyle.com/dslr.

Sony announces Vario Sonnar T* 24-70mm f/2.8 ZA and 70-300mm f/4.5-5.6 G

Sony expands a (ALPHA) lens system with the addition of two high-performance zooms

SAN DIEGO, Jan. 30, 2008 � Sony today announced two new high performance zoom lenses that offer a (alpha) digital SLR camera users more options for high picture quality.

Vario Sonnar T* 24-70mm f/2.8 ZA
Co-developed with Carl Zeiss�, the SAL2470Z model is a wide angle 24-70mm zoom lens with a large f/2.8 aperture, ideally suited for discerning landscape and portrait photography. Constructed of 17 elements in 13 groups with two aspheric elements and two extra-low dispersion elements, this lens exhibits excellent contrast and center-to-edge resolution. Its exclusive Carl Zeiss T* (T star) coating technology provides higher light transmission, and minimizes flare to produce images of luminous clarity, color and sharpness.



The SAL2470Z lens excels in difficult lighting circumstances thanks to its f/2.8 aperture, which remains constant throughout the focal length range. The nine-blade, circular iris is especially useful in controlling background defocusing in portrait and landscape images. Combined with Sony�s in-camera Super SteadyShot� system, this lens is the only compatible large aperture standard zoom with the benefit of image stabilization available in the industry.

Quick and precise focusing is delivered by Sony�s Super Sonic wave Motor (SSM) technology. This SSM system utilizes a solid-state focus drive motor that features silent, high-speed response with high-torque and fine rotational control � especially important for large, wide aperture lenses. A mode selector for manual and automatic focus as well as a focus hold control is provided on the lens barrel.

70-300mm f/4.5-5.6 G
The SAL70300G lens incorporates the optical performance of Sony�s G series in a compact and flexible telephoto zoom lens ideal for sports and portrait photography. Constructed of 16 elements in 11 groups, with one extra-low dispersion element, this lens offers superb contrast and sharpness across its wide focal length range.



The use of extra-low dispersion glass compensates for chromatic aberrations which challenge long telephoto zoom lens design, maintaining excellent optical characteristics from center to periphery. Internal focus construction not only realizes compact size, but also a close focusing capability of just 47 inches (1.2m), unusual for a lens of this focal length range.

Like the SAL2470Z, focus drive is provided by Sony�s Super Sonic wave Motor (SSM) technology. Silent and highly accurate, the SSM system is ideal for providing larger lenses with the speed and rotational precision often required by telephoto shooting. To match auto focus operation to the situation, a focus range limiter can be set to a minimum distance of three meters. A lens barrel mounted focus hold button locks focus if desired.

Price and Availability
Both lenses will be available this spring. The Vario-Sonnar T* 24-70mm f/2.8 ZA lens will be available for about $1,750 and the 70-300mm f/4.5-5.6 G lens will be available for about $800. Both lenses will be available at sonystyle.com, Sony Style� retail stores (http://www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Online pre-orders begin today at http://www.sonystyle.com/dslr.

DT 18-250mm f/3.5-6.3 High Magnification Zoom Lens (New Lens)

Standard Zoom

Get intimate views of your subjects from faraway distances. This 14X high magnification zoom lens is what you need for those dramatic perspectives.


Magnify your subjects with pinpoint accuracy and control. This long-telephoto Sony zoom lens provides high magnification and a broad 14X zooming range in compact, lightweight design that makes it easy to carry�and its 35mm-equivalent range of 27mm wide-angle to 375mm telephoto excels at capturing faraway objects, outdoor performances, complex scenery and crisp close-ups. It's an invaluable accessory to your Sony� a(alpha) DSLR-A700 and A100 camera.

Internal Focusing System
Internal lens elements move, so the overall length does not change -- creating a lens that focuses more quickly and doesn�t change balance.

Sophisticated Multi-Element Design
16 lens elements in 13 groups correct visual aberrations across the entire zoom range and help reduce weight.

ED (Extra-low Dispersion) Glass
ED Glass lens elements minimize flare and greatly reduce chromatic aberration, giving you sharp, clear shots even at full telephoto extension.

Circular Aperture
Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.


Product Specifications

Focal Length

• APS: 18-250mm (35mm Equivalent: 27-375mm)

Filter Diameter

• 62mm

Minimum Focus Distance

• 1' 6" (45cm)

Magnification

• x 0.29

Lens Groups-Elements

• 13 groups, 16 elements

Distance Scale

• Yes

Distance Encoder

• Yes

Aperture (Max.)

• f/3.5 - 6.3

Aperture (Min.)

• f/22 - 40

Blades

• 7 aperture blades

Aspheric Elements

• 3 aspheric

Lens Type

• Standard Zoom

Accessories Supplied

• Front and rear lens cap
• C-SH104 petal lens hood

more info : http://www.sonystyle.com, http://news.sel.sony.com

DT 18-250mm f/3.5-6.3 High Magnification Zoom Lens (New Lens)

Standard Zoom

Get intimate views of your subjects from faraway distances. This 14X high magnification zoom lens is what you need for those dramatic perspectives.


Magnify your subjects with pinpoint accuracy and control. This long-telephoto Sony zoom lens provides high magnification and a broad 14X zooming range in compact, lightweight design that makes it easy to carry�and its 35mm-equivalent range of 27mm wide-angle to 375mm telephoto excels at capturing faraway objects, outdoor performances, complex scenery and crisp close-ups. It's an invaluable accessory to your Sony� a(alpha) DSLR-A700 and A100 camera.

Internal Focusing System
Internal lens elements move, so the overall length does not change -- creating a lens that focuses more quickly and doesn�t change balance.

Sophisticated Multi-Element Design
16 lens elements in 13 groups correct visual aberrations across the entire zoom range and help reduce weight.

ED (Extra-low Dispersion) Glass
ED Glass lens elements minimize flare and greatly reduce chromatic aberration, giving you sharp, clear shots even at full telephoto extension.

Circular Aperture
Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.


Product Specifications

Focal Length

• APS: 18-250mm (35mm Equivalent: 27-375mm)

Filter Diameter

• 62mm

Minimum Focus Distance

• 1' 6" (45cm)

Magnification

• x 0.29

Lens Groups-Elements

• 13 groups, 16 elements

Distance Scale

• Yes

Distance Encoder

• Yes

Aperture (Max.)

• f/3.5 - 6.3

Aperture (Min.)

• f/22 - 40

Blades

• 7 aperture blades

Aspheric Elements

• 3 aspheric

Lens Type

• Standard Zoom

Accessories Supplied

• Front and rear lens cap
• C-SH104 petal lens hood

more info : http://www.sonystyle.com, http://news.sel.sony.com

DT 16-105mm f/3.5-5.6 Wide-Range Zoom Lens (New Lens)

Wide Angle & Wide Angle Zoom




Get into the action. Designed to take advantage of APS-size CCD imagers like the Exmor� sensor of the Sony� a(alpha) DSLR-A700 camera, this amazingly compact premium zoom lens provides superior all-around performance. Its 35mm-equivalent range of 24mm wide-angle to 157.5mm telephoto is perfect for capturing faraway subjects, sports events, dramatic landscapes and intimate close-ups.

Internal Focusing System
Internal lens elements move, so the overall length does not change -- creating a lens that focuses more quickly and doesn�t alter its balance.

Sophisticated Multi-Element Design
16 lens elements in 13 groups correct visual aberrations across the entire zoom range and help reduce weight.

ED (Extra-low Dispersion) Glass
ED Glass lens elements minimize flare and greatly reduce chromatic aberration, giving you sharp, clear shots even at full telephoto extension.

Circular Aperture
Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.


Product Specifications

Focal Length

• APS: 16-105mm (35mm Equivalent: 24-157.5mm)

Filter Diameter

• 62mm

Minimum Focus Distance

• 1' 4" (40cm)

Magnification

• x 0.23

Lens Groups-Elements

• 11 groups, 15 elements

Distance Scale

• Yes

Distance Encoder

• Yes

Aperture (Max.)

• f/3.5 - 5.6

Aperture (Min.)

• f/22 - 36

Blades

• 7 aperture blades

Aspheric Elements

• 2 (2 surface)

Lens Type

• Standard Zoom

Accessories Supplied

• Front and rear lens cap
• C-SH104 lens hood

more info : http://www.sonystyle.com, http://news.sel.sony.com

DT 16-105mm f/3.5-5.6 Wide-Range Zoom Lens (New Lens)

Wide Angle & Wide Angle Zoom




Get into the action. Designed to take advantage of APS-size CCD imagers like the Exmor� sensor of the Sony� a(alpha) DSLR-A700 camera, this amazingly compact premium zoom lens provides superior all-around performance. Its 35mm-equivalent range of 24mm wide-angle to 157.5mm telephoto is perfect for capturing faraway subjects, sports events, dramatic landscapes and intimate close-ups.

Internal Focusing System
Internal lens elements move, so the overall length does not change -- creating a lens that focuses more quickly and doesn�t alter its balance.

Sophisticated Multi-Element Design
16 lens elements in 13 groups correct visual aberrations across the entire zoom range and help reduce weight.

ED (Extra-low Dispersion) Glass
ED Glass lens elements minimize flare and greatly reduce chromatic aberration, giving you sharp, clear shots even at full telephoto extension.

Circular Aperture
Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.


Product Specifications

Focal Length

• APS: 16-105mm (35mm Equivalent: 24-157.5mm)

Filter Diameter

• 62mm

Minimum Focus Distance

• 1' 4" (40cm)

Magnification

• x 0.23

Lens Groups-Elements

• 11 groups, 15 elements

Distance Scale

• Yes

Distance Encoder

• Yes

Aperture (Max.)

• f/3.5 - 5.6

Aperture (Min.)

• f/22 - 36

Blades

• 7 aperture blades

Aspheric Elements

• 2 (2 surface)

Lens Type

• Standard Zoom

Accessories Supplied

• Front and rear lens cap
• C-SH104 lens hood

more info : http://www.sonystyle.com, http://news.sel.sony.com

Standard & Medium Telephoto (Sony)

SAL-135F18Z - Carl Zeiss� Sonnar� T* 135mm f/1.8 Telephoto Lens



Features

Whether you're shooting a distant mountain peak or a beautiful orchid at arm's length, the superb SAL-135F18Z telephoto lens provides amazing image quality. Its f/1.8 aperture makes it the brightest telephoto lens in its class. And with 35mm-equivalent 202.5mm focal length, plus the ability to focus tightly on objects closer than three feet away, it can cover an amazing range of photographic assignments.

Ultra-Bright Images

At fully open f/1.8 aperture (the best in its class), this high-performance 135mm lens creates amazingly bright telephoto images.

Superb Sharpness

In conjunction with the Super SteadyShot� image stabilization system of the Sony � (alpha) DSLR-A100 camera, this lens gives you excellent results even working with hand-held camera by available light.

Close-up Focusing

You can capture professional-quality images of both faraway scenes and objects closer than three feet.

Internal Focusing System

Internal lens elements move to increase auto-focus speed to help you catch quick action.

ED (Extra-low Dispersion) Glass

Two ED Glass lenses minimize flare and greatly reduce chromatic aberration, giving you sharp, clear telephoto shots.

Product Specifications

Focal Length

• APS: 202.5mm (Equivalent: 135mm)

Filter Diameter

• 77mm

Minimum Focus Distance

• 2� 5� (72cm)

Magnification

• x 0.25

Lens Groups-Elements

• 8 groups, 11 elements

Distance Scale

• Yes

Distance Encoder

• Yes

Non-rotating Focusing Ring

• Yes

Focus-hold Button

• Yes

Depth-of-Field

• Yes

Aperture (Max.)

• f/1.8

Aperture (Min.)

• f/22

Blades

• 9 aperture blades

Aspheric Elements

• no aspheric

Lens Type

• Standard & Medium Telephoto

Accessories Supplied

• Front and rear lens cap
• SH0003 lens hood

--------------------------------------------------------------


SAL-85F14Z - Carl Zeiss� Planar� T* 85mm f/1.4 Telephoto Lens


Features

A brilliant lens for portraits, low light and midrange telephoto shooting. This beautiful piece of glass is perfect for intimate or low-light portraits, fashion shots and quick candid photographs. With its superior visual accuracy, the SAL-85F14Z professional lens will satisfy the most uncompromising demands. Even at fully open aperture, its performance is astonishingly precise. And its 35mm-equivalent 125.7mm focal length gives you sharp midrange close-ups and natural, distortion-free portraits at relaxed distances.

Superb Sharpness at Fully Open Aperture

In conjunction with the Super SteadyShot� image stabilization system of the Sony � (alpha) DSLR-A100 camera, this superb Carl Zeiss� lens achieves pinpoint sharpness -- even working with hand-held camera by available light.

Excellent Contrast Reproduction

Precision optical design and advanced T coatings help to reduce flare and increase contrast.

Smooth Backgrounds

Smooth, visually pleasing out-of-focus backgrounds give portraits and close-ups an extra dimension of beauty.

Focus Hold Button

For full creative control, a focus hold button located on the lens can lock auto-focusing even in continuous advance mode -- and focus lock can also be set on the spot-focus center frame area.

Auto Clutch

In auto-focus mode, the manual focus ring does not rotate -- and in manual focusing, you�ll have a solid, hands-on feel.

Product Specifications

Focal Length

• APS: 127.5 mm (35mm Equivalent: 85 mm)

Filter Diameter

• 72 mm

Minimum Focus Distance

• 2' 10� (85cm)

Magnification

• x 0.13

Lens Groups-Elements

• 7 groups, 8 elements

Distance Scale

• Yes

Distance Encoder

• Yes

Non-rotating Focusing Ring

• Yes

Focus-hold Button

• Yes

Depth-of-Field

• Yes

Aperture (Max.)

• f/1.4

Aperture (Min.)

• f/22

Blades

• 9 aperture blades

Aspheric Elements

• no aspheric

Lens Type

• Standard & Medium Telephoto

Accessories Supplied

• Front and rear lens cap
• SH0002 solid-circular lens hood
• Lens carrying case

--------------------------------------------------------------

SAL-135F28 - 135mm f/2.8-4.5 Telephoto Lens


Features

The advanced SAL-135F28 STF (Smooth Transition Focus) telephoto lens incorporates an apodization optical element that distributes light rays to create smooth, aesthetically pleasing out-of-focus backgrounds and foregrounds that make sharp-focus subjects stand out more vividly. Mounted on your Sony a (alpha) DSLR-A100 camera, this lens provides a 200mm focal length (35mm equivalent).

Smooth Transmission Focus

While subjects remain in sharp focus, out-of-focus backgrounds or foregrounds are blurred smoothly and evenly with gradation that thickens toward the edges of the frame for a pleasing aesthetic effect

Transmissive Brightness

After light passes through the apodization element, the lens aperture of f2.8 yields a T (transmissive brightness) equivalent of 4.5; a manual aperture ring can adjust T setting from 4.5 to 6.7.

Wide Focus Ring

The dedicated manual focusing system is controlled by a wide focus ring that�s comfortable to hold and gives you a solid, hands-on feel for pinpoint focusing of your subject.

Circular Aperture

Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

Product Specifications

Focal Length

• APS: 202.5mm (35mm Equivalent: 135mm)

Minimum Focus Distance

• 2.85' (87cm)

Magnification

• x 0.25

Lens Groups-Elements

• 1 group, 2 elements

Distance Encoder

• Yes

Depth-of-Field

• Yes

Aperture (Max.)

• f/2.8

Aperture (Min.)

• f/31

Blades

• 9 aperture blades

Aspheric Elements

• no aspheric

Lens Type

• Standard & Medium Telephoto

Accessories Supplied

• Front and rear lens cap
• SH0014 solid-circular lens hood
• Lens carrying case

--------------------------------------------------------------

SAL-50F14 - 50mm f/1.4 Lens



Features

An ultra-bright standard lens for fast, accurate shooting by available light. For quick candid shots that capture the special moment, the SAL-50F14 lens provides superb clarity and visual accuracy, even when shooting at fully open aperture indoors, in low-light or twilight conditions. Mounted on your a (alpha) DSLR-A100 camera, this lens provides midrange telephoto 75mm focal length (35mm equivalent)-and takes advantage of the in-camera Super SteadyShot� image stabilization system to minimize blur from camera movement.

Superb Sharpness in Available Light

In conjunction with the Super SteadyShot� image stabilization system of the Sony � (alpha) DSLR-A100 camera, this lens achieve pinpoint sharpness even working with hand-held camera by available light.

Bright f1.4 Aperture

The ability to capture more light in dark environments gives you a superb lens for hand-held shooting without flash, to preserve the mood or in locations where flash is not permitted.

Circular Aperture

Conventional lenses close their apertures with blades that can create multi-sided shapes -- but the aperture blades of this superb wide-angle lens form a near circle at the wide openings you�ll use for low-light shots, so spot-light sources have a pleasing circular defocused effect.

Product Specifications

Focal Length

• APS: 75 mm (35mm Equivalent: 50 mm)

Filter Diameter

• 55 mm

Minimum Focus Distance

• 1� 6�� (45cm)

Magnification

• x 0.15

Lens Groups-Elements

• 6 groups, 7 elements

Distance Scale

• Yes

Distance Encoder

• Yes

Depth-of-Field

• Scale: Yes

Aperture (Max.)

• f/1.4

Aperture (Min.)

• f/22

Blades

• 7 aperture blades

Aspheric Elements

• no aspheric

Lens Type

• Standard & Medium Telephoto

Accessories Supplied

• Front and rear lens cap
• SH0011 solid-circular lens hood

http://www.sonystyle.com

Standard & Medium Telephoto (Sony)

SAL-135F18Z - Carl Zeiss� Sonnar� T* 135mm f/1.8 Telephoto Lens



Features

Whether you're shooting a distant mountain peak or a beautiful orchid at arm's length, the superb SAL-135F18Z telephoto lens provides amazing image quality. Its f/1.8 aperture makes it the brightest telephoto lens in its class. And with 35mm-equivalent 202.5mm focal length, plus the ability to focus tightly on objects closer than three feet away, it can cover an amazing range of photographic assignments.

Ultra-Bright Images

At fully open f/1.8 aperture (the best in its class), this high-performance 135mm lens creates amazingly bright telephoto images.

Superb Sharpness

In conjunction with the Super SteadyShot� image stabilization system of the Sony � (alpha) DSLR-A100 camera, this lens gives you excellent results even working with hand-held camera by available light.

Close-up Focusing

You can capture professional-quality images of both faraway scenes and objects closer than three feet.

Internal Focusing System

Internal lens elements move to increase auto-focus speed to help you catch quick action.

ED (Extra-low Dispersion) Glass

Two ED Glass lenses minimize flare and greatly reduce chromatic aberration, giving you sharp, clear telephoto shots.

Product Specifications

Focal Length

• APS: 202.5mm (Equivalent: 135mm)

Filter Diameter

• 77mm

Minimum Focus Distance

• 2� 5� (72cm)

Magnification

• x 0.25

Lens Groups-Elements

• 8 groups, 11 elements

Distance Scale

• Yes

Distance Encoder

• Yes

Non-rotating Focusing Ring

• Yes

Focus-hold Button

• Yes

Depth-of-Field

• Yes

Aperture (Max.)

• f/1.8

Aperture (Min.)

• f/22

Blades

• 9 aperture blades

Aspheric Elements

• no aspheric

Lens Type

• Standard & Medium Telephoto

Accessories Supplied

• Front and rear lens cap
• SH0003 lens hood

--------------------------------------------------------------


SAL-85F14Z - Carl Zeiss� Planar� T* 85mm f/1.4 Telephoto Lens


Features

A brilliant lens for portraits, low light and midrange telephoto shooting. This beautiful piece of glass is perfect for intimate or low-light portraits, fashion shots and quick candid photographs. With its superior visual accuracy, the SAL-85F14Z professional lens will satisfy the most uncompromising demands. Even at fully open aperture, its performance is astonishingly precise. And its 35mm-equivalent 125.7mm focal length gives you sharp midrange close-ups and natural, distortion-free portraits at relaxed distances.

Superb Sharpness at Fully Open Aperture

In conjunction with the Super SteadyShot� image stabilization system of the Sony � (alpha) DSLR-A100 camera, this superb Carl Zeiss� lens achieves pinpoint sharpness -- even working with hand-held camera by available light.

Excellent Contrast Reproduction

Precision optical design and advanced T coatings help to reduce flare and increase contrast.

Smooth Backgrounds

Smooth, visually pleasing out-of-focus backgrounds give portraits and close-ups an extra dimension of beauty.

Focus Hold Button

For full creative control, a focus hold button located on the lens can lock auto-focusing even in continuous advance mode -- and focus lock can also be set on the spot-focus center frame area.

Auto Clutch

In auto-focus mode, the manual focus ring does not rotate -- and in manual focusing, you�ll have a solid, hands-on feel.

Product Specifications

Focal Length

• APS: 127.5 mm (35mm Equivalent: 85 mm)

Filter Diameter

• 72 mm

Minimum Focus Distance

• 2' 10� (85cm)

Magnification

• x 0.13

Lens Groups-Elements

• 7 groups, 8 elements

Distance Scale

• Yes

Distance Encoder

• Yes

Non-rotating Focusing Ring

• Yes

Focus-hold Button

• Yes

Depth-of-Field

• Yes

Aperture (Max.)

• f/1.4

Aperture (Min.)

• f/22

Blades

• 9 aperture blades

Aspheric Elements

• no aspheric

Lens Type

• Standard & Medium Telephoto

Accessories Supplied

• Front and rear lens cap
• SH0002 solid-circular lens hood
• Lens carrying case

--------------------------------------------------------------

SAL-135F28 - 135mm f/2.8-4.5 Telephoto Lens


Features

The advanced SAL-135F28 STF (Smooth Transition Focus) telephoto lens incorporates an apodization optical element that distributes light rays to create smooth, aesthetically pleasing out-of-focus backgrounds and foregrounds that make sharp-focus subjects stand out more vividly. Mounted on your Sony a (alpha) DSLR-A100 camera, this lens provides a 200mm focal length (35mm equivalent).

Smooth Transmission Focus

While subjects remain in sharp focus, out-of-focus backgrounds or foregrounds are blurred smoothly and evenly with gradation that thickens toward the edges of the frame for a pleasing aesthetic effect

Transmissive Brightness

After light passes through the apodization element, the lens aperture of f2.8 yields a T (transmissive brightness) equivalent of 4.5; a manual aperture ring can adjust T setting from 4.5 to 6.7.

Wide Focus Ring

The dedicated manual focusing system is controlled by a wide focus ring that�s comfortable to hold and gives you a solid, hands-on feel for pinpoint focusing of your subject.

Circular Aperture

Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

Product Specifications

Focal Length

• APS: 202.5mm (35mm Equivalent: 135mm)

Minimum Focus Distance

• 2.85' (87cm)

Magnification

• x 0.25

Lens Groups-Elements

• 1 group, 2 elements

Distance Encoder

• Yes

Depth-of-Field

• Yes

Aperture (Max.)

• f/2.8

Aperture (Min.)

• f/31

Blades

• 9 aperture blades

Aspheric Elements

• no aspheric

Lens Type

• Standard & Medium Telephoto

Accessories Supplied

• Front and rear lens cap
• SH0014 solid-circular lens hood
• Lens carrying case

--------------------------------------------------------------

SAL-50F14 - 50mm f/1.4 Lens



Features

An ultra-bright standard lens for fast, accurate shooting by available light. For quick candid shots that capture the special moment, the SAL-50F14 lens provides superb clarity and visual accuracy, even when shooting at fully open aperture indoors, in low-light or twilight conditions. Mounted on your a (alpha) DSLR-A100 camera, this lens provides midrange telephoto 75mm focal length (35mm equivalent)-and takes advantage of the in-camera Super SteadyShot� image stabilization system to minimize blur from camera movement.

Superb Sharpness in Available Light

In conjunction with the Super SteadyShot� image stabilization system of the Sony � (alpha) DSLR-A100 camera, this lens achieve pinpoint sharpness even working with hand-held camera by available light.

Bright f1.4 Aperture

The ability to capture more light in dark environments gives you a superb lens for hand-held shooting without flash, to preserve the mood or in locations where flash is not permitted.

Circular Aperture

Conventional lenses close their apertures with blades that can create multi-sided shapes -- but the aperture blades of this superb wide-angle lens form a near circle at the wide openings you�ll use for low-light shots, so spot-light sources have a pleasing circular defocused effect.

Product Specifications

Focal Length

• APS: 75 mm (35mm Equivalent: 50 mm)

Filter Diameter

• 55 mm

Minimum Focus Distance

• 1� 6�� (45cm)

Magnification

• x 0.15

Lens Groups-Elements

• 6 groups, 7 elements

Distance Scale

• Yes

Distance Encoder

• Yes

Depth-of-Field

• Scale: Yes

Aperture (Max.)

• f/1.4

Aperture (Min.)

• f/22

Blades

• 7 aperture blades

Aspheric Elements

• no aspheric

Lens Type

• Standard & Medium Telephoto

Accessories Supplied

• Front and rear lens cap
• SH0011 solid-circular lens hood

http://www.sonystyle.com

Macro (Sony)

SAL-100M28 - 100mm f/2.8 Macro Lens



Features

The versatile SAL-100M28 macro-focus lens covers a wide range of photographic applications, from close-up nature subjects to midrange telephoto shots-making it ideal to carry on location or in the field. Mounted on your Sony a (alpha) DSLR-A100 camera, it provides a 150mm focal length (35mm equivalent). And its superb sharpness and clarity give you professional results in every shooting situation.

Sharp Macro Focusing

You can get closer to your subject to capture low-angle shots of insects, flowers and other natural wonders -- and broad depth of field lets you keep backgrounds in focus too.

Bright f2.8 Aperture

In conjunction with the Super SteadyShot� image stabilization system of the Sony a (alpha) DSLR-A100 camera, this lens captures bright, steady images even working with hand-held camera in low light.

High Contrast and Resolution

Excellent optical precision gives your shots greater visual accuracy for close analysis of your subject.

Focus Range Limiter

Speeds auto-focus response by limiting the range of distances that are brought into focus -- Close-up Range, or Telephoto Range.

Focus Hold Button

For full creative control, a focus hold button located on the lens can lock auto-focusing.

Auto Clutch

In auto-focus mode, the manual focus ring does not rotate -- which improves handling ease.

Circular Aperture

Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

Product Specifications

Focal Length

• APS: 150mm (35mm Equivalent: 100mm)

Filter Diameter

• 55mm

Minimum Focus Distance

• 1� 2.4� (35cm)

Magnification

• x 1

Lens Groups-Elements

• 8 groups, 8 elements

Distance Scale

• Yes

Distance Encoder

• Yes

Non-rotating Focusing Ring

• Yes

Focus-hold Button

• Yes

Depth-of-Field

• Yes

Focus-range Limiter

• Yes

Aperture (Max.)

• f/2.8

Aperture (Min.)

• f/32

Blades

• 9 aperture blades

Aspheric Elements

• no aspheric

Lens Type

• Macro

Accessories Supplied

• Front and rear lens cap
• SH0007 solid-circular lens hood

--------------------------------------------------------------


SAL-50M28 - 50mm f/2.8 Macro Lens



Features

A compact macro-focus lens that covers the full range from life-size to infinity. "Life size" macro imaging means that the image you capture is the same size as the subject in reality, giving you spectacularly sharp photos of insects, flowers, gemstones, postage stamps and other small nature subjects and collectibles. Mounted on the Sony a (alpha) DSLR-A100 camera, the SAL-50M28 macro lens provides a 75mm focal length (35mm equivalent), which means it can also be used as a standard and midrange telephoto lens.

Sharp Macro Focusing

You can get closer to your subject to capture low-angle shots of insects, flowers and other natural wonders -- and broad depth of field lets you keep backgrounds in focus too.

Bright f2.8 Aperture

In conjunction with the Super SteadyShot� image stabilization system of the Sony � (alpha) DSLR-A100 camera, this lens captures bright, steady images even working with hand-held camera in low light.

High Contrast and Resolution

Excellent optical precision gives your shots greater visual accuracy for close analysis of your subject.

Focus Range Limiter

Speeds auto-focus response by limiting the range of distances that are brought into focus -- Close-up Range, or Telephoto Range.

Focus Hold Button

For full creative control, a focus hold button located on the lens can lock auto-focusing.

Auto Clutch

In auto-focus mode, the manual focus ring does not rotate -- which improves handling ease.

Circular Aperture

Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

Product Specifications

Focal Length

• APS: 75 mm (35mm Equivalent: 50mm)

Filter Diameter

• 55 mm

Minimum Focus Distance

• 7.8� (20cm)

Magnification

• x 1.0

Lens Groups-Elements

• 6 groups, 7 elements

Distance Scale

• Yes

Distance Encoder

• Yes

Non-rotating Focusing Ring

• Yes

Focus-hold Button

• Yes

Depth-of-Field

• Yes

Focus-range Limiter

• Yes

Aperture (Max.)

• f/2.8

Aperture (Min.)

• f/32

Blades

• 7 aperture blades

Aspheric Elements

• no aspheric

Lens Type

• Macro

Accessories Supplied

• Front and rear lens cap

http://www.sonystyle.com