The Sony A850 is virtually identical to the A900 for significantly less money, with the only concessions to price being the slightly smaller viewfinder coverage, slower burst shooting mode and the lack of a remote control in the box. We're a little late in reviewing the A850, but that still doesn't stop it from being an attractively specified and crucially well-priced full-frame DSLR.
The Sony A850 is not simply the highest-resolution DSLR out there � it's much more than that. Its viewfinder is one of the best you'll find south of medium format, the build is incredibly robust, the controls are intuitive, with some of them � such as the dedicated Histogram button, the metering mode knob or the well-implemented rear joystick � being close to pure genius. On top of that, the fact that it is the only full-frame digital SLR with image stabilisation integrated into the body (alongside the A900) makes it a very attractive proposition. Add to this a few useful features such as Manual Exposure Shift (ME Shift), AF Micro Adjustment and Dynamic Range Optimisation, and you have a very well-rounded photographic tool that is not likely to let you down in the field.
Author:Mark Goldstein
photographyblog
Showing posts with label Sony News. Show all posts
Showing posts with label Sony News. Show all posts
Friday, November 19, 2010
Sony A850 Review
The Sony A850 is virtually identical to the A900 for significantly less money, with the only concessions to price being the slightly smaller viewfinder coverage, slower burst shooting mode and the lack of a remote control in the box. We're a little late in reviewing the A850, but that still doesn't stop it from being an attractively specified and crucially well-priced full-frame DSLR.
The Sony A850 is not simply the highest-resolution DSLR out there � it's much more than that. Its viewfinder is one of the best you'll find south of medium format, the build is incredibly robust, the controls are intuitive, with some of them � such as the dedicated Histogram button, the metering mode knob or the well-implemented rear joystick � being close to pure genius. On top of that, the fact that it is the only full-frame digital SLR with image stabilisation integrated into the body (alongside the A900) makes it a very attractive proposition. Add to this a few useful features such as Manual Exposure Shift (ME Shift), AF Micro Adjustment and Dynamic Range Optimisation, and you have a very well-rounded photographic tool that is not likely to let you down in the field.
Author:Mark Goldstein
photographyblog
The Sony A850 is not simply the highest-resolution DSLR out there � it's much more than that. Its viewfinder is one of the best you'll find south of medium format, the build is incredibly robust, the controls are intuitive, with some of them � such as the dedicated Histogram button, the metering mode knob or the well-implemented rear joystick � being close to pure genius. On top of that, the fact that it is the only full-frame digital SLR with image stabilisation integrated into the body (alongside the A900) makes it a very attractive proposition. Add to this a few useful features such as Manual Exposure Shift (ME Shift), AF Micro Adjustment and Dynamic Range Optimisation, and you have a very well-rounded photographic tool that is not likely to let you down in the field.
Author:Mark Goldstein
photographyblog
Wednesday, March 3, 2010
Sony Alpha DSLR-A850 Review
Although slightly less capable than its older sibling, the A850 offers just about everything I liked about the A900 including a slew of sophisticated features that make it easy to capture great images. Its 24 megapixel sensor provides plenty of resolution, but be prepared to push all those pixels through your software in post-processing, especially if you're shooting at high ISOs.
It's also not as fast as the A900, but unless you're shooting really fast-action sports, its 3 fps continuous shooting speed should be fine. There are plenty of other options out there if you have a need for speed. While the A850 may not be perfect, it is currently the most affordable option for photographers who want a high resolution, full-frame camera.
Pros:
* The most affordable full-frame, 24 megapixel camera on the market
* Excellent resolution, sharp images (when used with a high end lens)
* Natural color reproduction
* Sophisticated feature set providing extensive user controls
* Effective Dynamic Range Optimizer
Cons:
* High end lenses can cost as much as, or more than, the camera
* 3 fps continuous shooting is below average for current DSLRs
* High ISO performance could-and should-be better/less noisy
* Proprietary hotshoe so you need an adapter to use other flash units, Pocket Wizard, etc.
Theano Nikitas
Read more : digitalcamerareview
It's also not as fast as the A900, but unless you're shooting really fast-action sports, its 3 fps continuous shooting speed should be fine. There are plenty of other options out there if you have a need for speed. While the A850 may not be perfect, it is currently the most affordable option for photographers who want a high resolution, full-frame camera.
Pros:
* The most affordable full-frame, 24 megapixel camera on the market
* Excellent resolution, sharp images (when used with a high end lens)
* Natural color reproduction
* Sophisticated feature set providing extensive user controls
* Effective Dynamic Range Optimizer
Cons:
* High end lenses can cost as much as, or more than, the camera
* 3 fps continuous shooting is below average for current DSLRs
* High ISO performance could-and should-be better/less noisy
* Proprietary hotshoe so you need an adapter to use other flash units, Pocket Wizard, etc.
Theano Nikitas
Read more : digitalcamerareview
Sony Alpha DSLR-A850 Review
Although slightly less capable than its older sibling, the A850 offers just about everything I liked about the A900 including a slew of sophisticated features that make it easy to capture great images. Its 24 megapixel sensor provides plenty of resolution, but be prepared to push all those pixels through your software in post-processing, especially if you're shooting at high ISOs.
It's also not as fast as the A900, but unless you're shooting really fast-action sports, its 3 fps continuous shooting speed should be fine. There are plenty of other options out there if you have a need for speed. While the A850 may not be perfect, it is currently the most affordable option for photographers who want a high resolution, full-frame camera.
Pros:
* The most affordable full-frame, 24 megapixel camera on the market
* Excellent resolution, sharp images (when used with a high end lens)
* Natural color reproduction
* Sophisticated feature set providing extensive user controls
* Effective Dynamic Range Optimizer
Cons:
* High end lenses can cost as much as, or more than, the camera
* 3 fps continuous shooting is below average for current DSLRs
* High ISO performance could-and should-be better/less noisy
* Proprietary hotshoe so you need an adapter to use other flash units, Pocket Wizard, etc.
Theano Nikitas
Read more : digitalcamerareview
It's also not as fast as the A900, but unless you're shooting really fast-action sports, its 3 fps continuous shooting speed should be fine. There are plenty of other options out there if you have a need for speed. While the A850 may not be perfect, it is currently the most affordable option for photographers who want a high resolution, full-frame camera.
Pros:
* The most affordable full-frame, 24 megapixel camera on the market
* Excellent resolution, sharp images (when used with a high end lens)
* Natural color reproduction
* Sophisticated feature set providing extensive user controls
* Effective Dynamic Range Optimizer
Cons:
* High end lenses can cost as much as, or more than, the camera
* 3 fps continuous shooting is below average for current DSLRs
* High ISO performance could-and should-be better/less noisy
* Proprietary hotshoe so you need an adapter to use other flash units, Pocket Wizard, etc.
Theano Nikitas
Read more : digitalcamerareview
Monday, January 25, 2010
Sony Alpha a450
Sony�s new DSLR camera is a versatile easy to use choice for step-up photographers
- 14.2 effective megapixels Exmor� CMOS sensor
- Up to 7 fps continuous shooting
- Manual Focus Check Live View
- Auto HDR
- 1,050 shot battery stamina (CIPA measurement)
- SteadyShot INSIDE
The newest addition to the Sony a family of DSLR cameras teams flawless imaging with generous creative options and is ideal for consumers new to DSLR photography who want the best possible image quality.
Powerful yet easy to use, the DSLR-A450 is a perfect all-rounder when you�re ready to take your passion for great pictures to the next level. Ideal for active shooters, it�s at home in any shooting situation, from relaxed portraits to fast-moving sports action.
Inside the a450 is a high-resolution 14.2 (approx.) effective megapixel Exmor� CMOS sensor. It�s teamed with the powerful BIONZ processor to deliver highly detailed, ultra-low noise images. Sensitivity extends right up to ISO 12800, allowing you to capture beautifully natural handheld images in low light without flash.
With a generous 95% field of view, the bright optical viewfinder makes framing and composition a pleasure. As an extra refinement, Manual Focus Check Live View previews clear, bright full-resolution images on the 6.7cm (2.7�) Clear Photo LCD screen. With selectable 7x/14x on-screen image enlargement it�s ideal for confirming pin-sharp focus with portraits, still life, macro and architectural scenes.
The powerful BIONZ image processor enables high-speed continuous shooting at up to 5 fps (maximum � approx. figure). In Speed Priority mode (with AF and AE set at start of burst) this increases to an amazing 7 fps (maximum � actual speed depends on shooting conditions and media card). More than enough to catch sports and fast-moving action with ease.
Creative options are enhanced with Auto HDR mode that accommodates bright highlights and dark shadow details in a single frame. Two successive frames shot handheld at different exposure values are merged automatically by the camera. The result is a detail-packed High Dynamic Range image � with no need for a PC image editor and specialist skills. In addition to fully automatic operation, the exposure difference between frames can be manually set up to 3EV, in 0.5EV increments.
Featured right across the DSLR line-up by Sony, SteadyShot INSIDE� offers up to 4 steps of anti-shake correction with the full range of 30 a lenses and two teleconvertors, as well as compatible A-mount optics by Konica-Minolta.
The a450 also offers the most impressive shooting stamina of any DSLR camera by Sony to date. The high-capacity battery allows up to 1,050 shots between charges* - plenty for a busy weekend�s sightseeing.
Slots for Memory Stick PRO-HG Duo and SD/SDHC memory cards (sold separately) are offered to suit users� personal shooting preferences.
Connect the a450 to any HD Ready TV for a breathtaking big-screen view of your photos. PhotoTV HD optimises still image reproduction on compatible BRAVIA� models, while BRAVIA� Sync allows control of slideshow and other camera playback functions using your TV remote.
Supplied software includes Image Data Converter SR; Image Data Lightbox SR; and PMB (Picture Motion Browser) for easy image management. The a450 is also compatible with the wide range of high-quality DSLR accessories by Sony, including flashes, carry cases, batteries and chargers, GPS and more.
The DSLR-A450 digital SLR camera by Sony is available from the beginning of February 2010.
* when using optical viewfinder (CIPA measurement)
Read more : Sony
- 14.2 effective megapixels Exmor� CMOS sensor
- Up to 7 fps continuous shooting
- Manual Focus Check Live View
- Auto HDR
- 1,050 shot battery stamina (CIPA measurement)
- SteadyShot INSIDE
The newest addition to the Sony a family of DSLR cameras teams flawless imaging with generous creative options and is ideal for consumers new to DSLR photography who want the best possible image quality.
Powerful yet easy to use, the DSLR-A450 is a perfect all-rounder when you�re ready to take your passion for great pictures to the next level. Ideal for active shooters, it�s at home in any shooting situation, from relaxed portraits to fast-moving sports action.
Inside the a450 is a high-resolution 14.2 (approx.) effective megapixel Exmor� CMOS sensor. It�s teamed with the powerful BIONZ processor to deliver highly detailed, ultra-low noise images. Sensitivity extends right up to ISO 12800, allowing you to capture beautifully natural handheld images in low light without flash.
With a generous 95% field of view, the bright optical viewfinder makes framing and composition a pleasure. As an extra refinement, Manual Focus Check Live View previews clear, bright full-resolution images on the 6.7cm (2.7�) Clear Photo LCD screen. With selectable 7x/14x on-screen image enlargement it�s ideal for confirming pin-sharp focus with portraits, still life, macro and architectural scenes.
The powerful BIONZ image processor enables high-speed continuous shooting at up to 5 fps (maximum � approx. figure). In Speed Priority mode (with AF and AE set at start of burst) this increases to an amazing 7 fps (maximum � actual speed depends on shooting conditions and media card). More than enough to catch sports and fast-moving action with ease.
Creative options are enhanced with Auto HDR mode that accommodates bright highlights and dark shadow details in a single frame. Two successive frames shot handheld at different exposure values are merged automatically by the camera. The result is a detail-packed High Dynamic Range image � with no need for a PC image editor and specialist skills. In addition to fully automatic operation, the exposure difference between frames can be manually set up to 3EV, in 0.5EV increments.
Featured right across the DSLR line-up by Sony, SteadyShot INSIDE� offers up to 4 steps of anti-shake correction with the full range of 30 a lenses and two teleconvertors, as well as compatible A-mount optics by Konica-Minolta.
The a450 also offers the most impressive shooting stamina of any DSLR camera by Sony to date. The high-capacity battery allows up to 1,050 shots between charges* - plenty for a busy weekend�s sightseeing.
Slots for Memory Stick PRO-HG Duo and SD/SDHC memory cards (sold separately) are offered to suit users� personal shooting preferences.
Connect the a450 to any HD Ready TV for a breathtaking big-screen view of your photos. PhotoTV HD optimises still image reproduction on compatible BRAVIA� models, while BRAVIA� Sync allows control of slideshow and other camera playback functions using your TV remote.
Supplied software includes Image Data Converter SR; Image Data Lightbox SR; and PMB (Picture Motion Browser) for easy image management. The a450 is also compatible with the wide range of high-quality DSLR accessories by Sony, including flashes, carry cases, batteries and chargers, GPS and more.
The DSLR-A450 digital SLR camera by Sony is available from the beginning of February 2010.
* when using optical viewfinder (CIPA measurement)
Read more : Sony
Sony Alpha a450
Sony�s new DSLR camera is a versatile easy to use choice for step-up photographers
- 14.2 effective megapixels Exmor� CMOS sensor
- Up to 7 fps continuous shooting
- Manual Focus Check Live View
- Auto HDR
- 1,050 shot battery stamina (CIPA measurement)
- SteadyShot INSIDE
The newest addition to the Sony a family of DSLR cameras teams flawless imaging with generous creative options and is ideal for consumers new to DSLR photography who want the best possible image quality.
Powerful yet easy to use, the DSLR-A450 is a perfect all-rounder when you�re ready to take your passion for great pictures to the next level. Ideal for active shooters, it�s at home in any shooting situation, from relaxed portraits to fast-moving sports action.
Inside the a450 is a high-resolution 14.2 (approx.) effective megapixel Exmor� CMOS sensor. It�s teamed with the powerful BIONZ processor to deliver highly detailed, ultra-low noise images. Sensitivity extends right up to ISO 12800, allowing you to capture beautifully natural handheld images in low light without flash.
With a generous 95% field of view, the bright optical viewfinder makes framing and composition a pleasure. As an extra refinement, Manual Focus Check Live View previews clear, bright full-resolution images on the 6.7cm (2.7�) Clear Photo LCD screen. With selectable 7x/14x on-screen image enlargement it�s ideal for confirming pin-sharp focus with portraits, still life, macro and architectural scenes.
The powerful BIONZ image processor enables high-speed continuous shooting at up to 5 fps (maximum � approx. figure). In Speed Priority mode (with AF and AE set at start of burst) this increases to an amazing 7 fps (maximum � actual speed depends on shooting conditions and media card). More than enough to catch sports and fast-moving action with ease.
Creative options are enhanced with Auto HDR mode that accommodates bright highlights and dark shadow details in a single frame. Two successive frames shot handheld at different exposure values are merged automatically by the camera. The result is a detail-packed High Dynamic Range image � with no need for a PC image editor and specialist skills. In addition to fully automatic operation, the exposure difference between frames can be manually set up to 3EV, in 0.5EV increments.
Featured right across the DSLR line-up by Sony, SteadyShot INSIDE� offers up to 4 steps of anti-shake correction with the full range of 30 a lenses and two teleconvertors, as well as compatible A-mount optics by Konica-Minolta.
The a450 also offers the most impressive shooting stamina of any DSLR camera by Sony to date. The high-capacity battery allows up to 1,050 shots between charges* - plenty for a busy weekend�s sightseeing.
Slots for Memory Stick PRO-HG Duo and SD/SDHC memory cards (sold separately) are offered to suit users� personal shooting preferences.
Connect the a450 to any HD Ready TV for a breathtaking big-screen view of your photos. PhotoTV HD optimises still image reproduction on compatible BRAVIA� models, while BRAVIA� Sync allows control of slideshow and other camera playback functions using your TV remote.
Supplied software includes Image Data Converter SR; Image Data Lightbox SR; and PMB (Picture Motion Browser) for easy image management. The a450 is also compatible with the wide range of high-quality DSLR accessories by Sony, including flashes, carry cases, batteries and chargers, GPS and more.
The DSLR-A450 digital SLR camera by Sony is available from the beginning of February 2010.
* when using optical viewfinder (CIPA measurement)
Read more : Sony
- 14.2 effective megapixels Exmor� CMOS sensor
- Up to 7 fps continuous shooting
- Manual Focus Check Live View
- Auto HDR
- 1,050 shot battery stamina (CIPA measurement)
- SteadyShot INSIDE
The newest addition to the Sony a family of DSLR cameras teams flawless imaging with generous creative options and is ideal for consumers new to DSLR photography who want the best possible image quality.
Powerful yet easy to use, the DSLR-A450 is a perfect all-rounder when you�re ready to take your passion for great pictures to the next level. Ideal for active shooters, it�s at home in any shooting situation, from relaxed portraits to fast-moving sports action.
Inside the a450 is a high-resolution 14.2 (approx.) effective megapixel Exmor� CMOS sensor. It�s teamed with the powerful BIONZ processor to deliver highly detailed, ultra-low noise images. Sensitivity extends right up to ISO 12800, allowing you to capture beautifully natural handheld images in low light without flash.
With a generous 95% field of view, the bright optical viewfinder makes framing and composition a pleasure. As an extra refinement, Manual Focus Check Live View previews clear, bright full-resolution images on the 6.7cm (2.7�) Clear Photo LCD screen. With selectable 7x/14x on-screen image enlargement it�s ideal for confirming pin-sharp focus with portraits, still life, macro and architectural scenes.
The powerful BIONZ image processor enables high-speed continuous shooting at up to 5 fps (maximum � approx. figure). In Speed Priority mode (with AF and AE set at start of burst) this increases to an amazing 7 fps (maximum � actual speed depends on shooting conditions and media card). More than enough to catch sports and fast-moving action with ease.
Creative options are enhanced with Auto HDR mode that accommodates bright highlights and dark shadow details in a single frame. Two successive frames shot handheld at different exposure values are merged automatically by the camera. The result is a detail-packed High Dynamic Range image � with no need for a PC image editor and specialist skills. In addition to fully automatic operation, the exposure difference between frames can be manually set up to 3EV, in 0.5EV increments.
Featured right across the DSLR line-up by Sony, SteadyShot INSIDE� offers up to 4 steps of anti-shake correction with the full range of 30 a lenses and two teleconvertors, as well as compatible A-mount optics by Konica-Minolta.
The a450 also offers the most impressive shooting stamina of any DSLR camera by Sony to date. The high-capacity battery allows up to 1,050 shots between charges* - plenty for a busy weekend�s sightseeing.
Slots for Memory Stick PRO-HG Duo and SD/SDHC memory cards (sold separately) are offered to suit users� personal shooting preferences.
Connect the a450 to any HD Ready TV for a breathtaking big-screen view of your photos. PhotoTV HD optimises still image reproduction on compatible BRAVIA� models, while BRAVIA� Sync allows control of slideshow and other camera playback functions using your TV remote.
Supplied software includes Image Data Converter SR; Image Data Lightbox SR; and PMB (Picture Motion Browser) for easy image management. The a450 is also compatible with the wide range of high-quality DSLR accessories by Sony, including flashes, carry cases, batteries and chargers, GPS and more.
The DSLR-A450 digital SLR camera by Sony is available from the beginning of February 2010.
* when using optical viewfinder (CIPA measurement)
Read more : Sony
Thursday, December 10, 2009
Sony A550 Review
Sony's approach to the DSLR market has been an interesting one to watch - the first generation of the A2XX/3XX family was a three-camera assault on a market that most manufacturers had tried to address with a single model. Sony instead created three cameras that placed greater emphasis on attracting new users across from compact cameras (whether that be through price or what was, at the time, the most seamless, compact-like live view system on the market), rather than simply stripping down their higher-end models. With the recent refresh of that range, its cameras have moved even further towards a compact-user friendly interpretation of what an entry-level offering should look like - with the predictable result that the A230, A330 and A380 have prompted disappointment and even derision from the company's DSLR fan base.
However, the launch of the A500 and A550 make it clear not only that Sony wasn't aiming for existing DSLR users with its 2XX / 3XX series but also that it intends to break the entry level market down into more segments than any other manufacturer has before tried. So now, in the sub $900 market, Sony offers five DSLRs - the price conscious A230, the simplified A330 and A380 live view cameras and the A500 /A550 for the more experienced DSLR user.
As such the A5XX series cameras regain a couple of the features lost from the most recent 2 and 3-series models - so the 'fives' feature the larger 11.8Wh FM500H batteries used in previous Alphas and include Auto Exposure Lock buttons. There is also a wider selection of external buttons for giving fast access to a variety of shooting settings such as drive mode, ISO and D-Range, freeing up the four-way controller for AF-point selection.
Simon Joinson and Richard Butler (lens section by Andy Westlake)
Read more : dpreview
However, the launch of the A500 and A550 make it clear not only that Sony wasn't aiming for existing DSLR users with its 2XX / 3XX series but also that it intends to break the entry level market down into more segments than any other manufacturer has before tried. So now, in the sub $900 market, Sony offers five DSLRs - the price conscious A230, the simplified A330 and A380 live view cameras and the A500 /A550 for the more experienced DSLR user.
As such the A5XX series cameras regain a couple of the features lost from the most recent 2 and 3-series models - so the 'fives' feature the larger 11.8Wh FM500H batteries used in previous Alphas and include Auto Exposure Lock buttons. There is also a wider selection of external buttons for giving fast access to a variety of shooting settings such as drive mode, ISO and D-Range, freeing up the four-way controller for AF-point selection.
Simon Joinson and Richard Butler (lens section by Andy Westlake)
Read more : dpreview
Sony A550 Review
Sony's approach to the DSLR market has been an interesting one to watch - the first generation of the A2XX/3XX family was a three-camera assault on a market that most manufacturers had tried to address with a single model. Sony instead created three cameras that placed greater emphasis on attracting new users across from compact cameras (whether that be through price or what was, at the time, the most seamless, compact-like live view system on the market), rather than simply stripping down their higher-end models. With the recent refresh of that range, its cameras have moved even further towards a compact-user friendly interpretation of what an entry-level offering should look like - with the predictable result that the A230, A330 and A380 have prompted disappointment and even derision from the company's DSLR fan base.
However, the launch of the A500 and A550 make it clear not only that Sony wasn't aiming for existing DSLR users with its 2XX / 3XX series but also that it intends to break the entry level market down into more segments than any other manufacturer has before tried. So now, in the sub $900 market, Sony offers five DSLRs - the price conscious A230, the simplified A330 and A380 live view cameras and the A500 /A550 for the more experienced DSLR user.
As such the A5XX series cameras regain a couple of the features lost from the most recent 2 and 3-series models - so the 'fives' feature the larger 11.8Wh FM500H batteries used in previous Alphas and include Auto Exposure Lock buttons. There is also a wider selection of external buttons for giving fast access to a variety of shooting settings such as drive mode, ISO and D-Range, freeing up the four-way controller for AF-point selection.
Simon Joinson and Richard Butler (lens section by Andy Westlake)
Read more : dpreview
However, the launch of the A500 and A550 make it clear not only that Sony wasn't aiming for existing DSLR users with its 2XX / 3XX series but also that it intends to break the entry level market down into more segments than any other manufacturer has before tried. So now, in the sub $900 market, Sony offers five DSLRs - the price conscious A230, the simplified A330 and A380 live view cameras and the A500 /A550 for the more experienced DSLR user.
As such the A5XX series cameras regain a couple of the features lost from the most recent 2 and 3-series models - so the 'fives' feature the larger 11.8Wh FM500H batteries used in previous Alphas and include Auto Exposure Lock buttons. There is also a wider selection of external buttons for giving fast access to a variety of shooting settings such as drive mode, ISO and D-Range, freeing up the four-way controller for AF-point selection.
Simon Joinson and Richard Butler (lens section by Andy Westlake)
Read more : dpreview
Wednesday, November 4, 2009
Sony Alpha DSLR-A230 Review
Sony�s Alpha DSLR-A230 is one the company�s latest entry-level DSLRs. Announced in May 2009, it�s the successor to the Alpha A200, and inherits many features from this earlier model including the same 10.2 Megapixel CCD sensor and built-in image stabilisation which works with any lens you attach. Indeed the internal specification is almost identical.
The major changes to the A230 involve a new body shape that�s smaller and lighter than its predecessor and an easier control system designed for DSLR beginners upgrading from a point-and-shoot camera. With the new body, Sony�s also taken the opportunity to relocate the memory card door to the left side of the camera, and switch from Compact Flash to SD media, alongside and additional slot for Memory Stick Pro Duo. These card slots are hidden behind a sliding door which also reveals a new HDMI port for connection to High Definition TVs, although at the cost of the standard composite TV output.
Sony has also introduced four new lenses with a built-in �Smooth Autofocus Motor� or SAM for short, including two kit models: the DT 18-55mm f3.5-5.6 SAM and DT 55-200mm f4-5.6 SAM.
Gordon Laing
Read more : cameralabs
The major changes to the A230 involve a new body shape that�s smaller and lighter than its predecessor and an easier control system designed for DSLR beginners upgrading from a point-and-shoot camera. With the new body, Sony�s also taken the opportunity to relocate the memory card door to the left side of the camera, and switch from Compact Flash to SD media, alongside and additional slot for Memory Stick Pro Duo. These card slots are hidden behind a sliding door which also reveals a new HDMI port for connection to High Definition TVs, although at the cost of the standard composite TV output.
Sony has also introduced four new lenses with a built-in �Smooth Autofocus Motor� or SAM for short, including two kit models: the DT 18-55mm f3.5-5.6 SAM and DT 55-200mm f4-5.6 SAM.
Gordon Laing
Read more : cameralabs
Sony Alpha DSLR-A230 Review
Sony�s Alpha DSLR-A230 is one the company�s latest entry-level DSLRs. Announced in May 2009, it�s the successor to the Alpha A200, and inherits many features from this earlier model including the same 10.2 Megapixel CCD sensor and built-in image stabilisation which works with any lens you attach. Indeed the internal specification is almost identical.
The major changes to the A230 involve a new body shape that�s smaller and lighter than its predecessor and an easier control system designed for DSLR beginners upgrading from a point-and-shoot camera. With the new body, Sony�s also taken the opportunity to relocate the memory card door to the left side of the camera, and switch from Compact Flash to SD media, alongside and additional slot for Memory Stick Pro Duo. These card slots are hidden behind a sliding door which also reveals a new HDMI port for connection to High Definition TVs, although at the cost of the standard composite TV output.
Sony has also introduced four new lenses with a built-in �Smooth Autofocus Motor� or SAM for short, including two kit models: the DT 18-55mm f3.5-5.6 SAM and DT 55-200mm f4-5.6 SAM.
Gordon Laing
Read more : cameralabs
The major changes to the A230 involve a new body shape that�s smaller and lighter than its predecessor and an easier control system designed for DSLR beginners upgrading from a point-and-shoot camera. With the new body, Sony�s also taken the opportunity to relocate the memory card door to the left side of the camera, and switch from Compact Flash to SD media, alongside and additional slot for Memory Stick Pro Duo. These card slots are hidden behind a sliding door which also reveals a new HDMI port for connection to High Definition TVs, although at the cost of the standard composite TV output.
Sony has also introduced four new lenses with a built-in �Smooth Autofocus Motor� or SAM for short, including two kit models: the DT 18-55mm f3.5-5.6 SAM and DT 55-200mm f4-5.6 SAM.
Gordon Laing
Read more : cameralabs
Monday, August 31, 2009
SONY ADDS UNIQUE DESIGN TO NEW DIGITAL PHOTO FRAME
SAN DIEGO, August 27, 2009-
�Sony Electronics is launching a stylish holiday limited edition S-Frame� digital photo frame (model DPF-D72N/BQ) made with CRYSTALLIZED� - Swarovski Elements.
�Embellished with beautiful CRYSTALLIZED� - Swarovski Elements, loose cut crystal glass manufactured by Swarovski, the frame�s elegant design is sure to accent any space.
�Share your favorite photos in vibrant color and crisp detail on a 7-inch (measured diagonally) wide (16:10) LCD display with WVGA (800 x 480) resolution.
�The frame features about one gigabyte of internal storage capacity, with an auto-resizing adjustment that downsizes photos, to let you store up to 2,000 photos.
�Image transfer is a snap with direct USB input from your PC, as well as support for most memory cards, including Memory Stick PRO�, Memory Stick PRO Duo�, Secure Digital (SD), Multi-Media Card (MMC), Compact Flash�, xD-Picture Card� media and SDHC.
�Set the frame vertically or horizontally and the model�s Auto Orientation sensor automatically rotates your photos into portrait or landscape format according to the placement. For added versatility, the frame can even be mounted on a wall.
�Clock and calendar modes provide added convenience for your home or office.
�The frame has a wide range of view modes, along with many other functions that can be managed from the included remote control.
�Multiple playback options offer flexibility to display photos as single images, as thumbnails for easy searching or as a slideshow with 10 built-in transitions.
�The new S-Frame model supports JPEG and RAW (SRF, SR2, ARW) image file formats.
�The DPF-D72N/BQ digital photo frame will be available for about $150 in October and can be purchased online at http://www.sonystyle.com, at Sony Style� retail stores and at authorized dealers nationwide.
Contact Info
Rachelle Arcebido
PR Strategist, Sony Electronics
Phone: 858.942.4155
Email: rachelle.arcebido@am.sony.com
Related Links
�www.SonyElectronicsCommunity.com (additional product information)
�www.Flickr.com/SonyElectronics (product images)
�Sony Electronics is launching a stylish holiday limited edition S-Frame� digital photo frame (model DPF-D72N/BQ) made with CRYSTALLIZED� - Swarovski Elements.
�Embellished with beautiful CRYSTALLIZED� - Swarovski Elements, loose cut crystal glass manufactured by Swarovski, the frame�s elegant design is sure to accent any space.
�Share your favorite photos in vibrant color and crisp detail on a 7-inch (measured diagonally) wide (16:10) LCD display with WVGA (800 x 480) resolution.
�The frame features about one gigabyte of internal storage capacity, with an auto-resizing adjustment that downsizes photos, to let you store up to 2,000 photos.
�Image transfer is a snap with direct USB input from your PC, as well as support for most memory cards, including Memory Stick PRO�, Memory Stick PRO Duo�, Secure Digital (SD), Multi-Media Card (MMC), Compact Flash�, xD-Picture Card� media and SDHC.
�Set the frame vertically or horizontally and the model�s Auto Orientation sensor automatically rotates your photos into portrait or landscape format according to the placement. For added versatility, the frame can even be mounted on a wall.
�Clock and calendar modes provide added convenience for your home or office.
�The frame has a wide range of view modes, along with many other functions that can be managed from the included remote control.
�Multiple playback options offer flexibility to display photos as single images, as thumbnails for easy searching or as a slideshow with 10 built-in transitions.
�The new S-Frame model supports JPEG and RAW (SRF, SR2, ARW) image file formats.
�The DPF-D72N/BQ digital photo frame will be available for about $150 in October and can be purchased online at http://www.sonystyle.com, at Sony Style� retail stores and at authorized dealers nationwide.
Contact Info
Rachelle Arcebido
PR Strategist, Sony Electronics
Phone: 858.942.4155
Email: rachelle.arcebido@am.sony.com
Related Links
�www.SonyElectronicsCommunity.com (additional product information)
�www.Flickr.com/SonyElectronics (product images)
SONY ADDS UNIQUE DESIGN TO NEW DIGITAL PHOTO FRAME
SAN DIEGO, August 27, 2009-
�Sony Electronics is launching a stylish holiday limited edition S-Frame� digital photo frame (model DPF-D72N/BQ) made with CRYSTALLIZED� - Swarovski Elements.
�Embellished with beautiful CRYSTALLIZED� - Swarovski Elements, loose cut crystal glass manufactured by Swarovski, the frame�s elegant design is sure to accent any space.
�Share your favorite photos in vibrant color and crisp detail on a 7-inch (measured diagonally) wide (16:10) LCD display with WVGA (800 x 480) resolution.
�The frame features about one gigabyte of internal storage capacity, with an auto-resizing adjustment that downsizes photos, to let you store up to 2,000 photos.
�Image transfer is a snap with direct USB input from your PC, as well as support for most memory cards, including Memory Stick PRO�, Memory Stick PRO Duo�, Secure Digital (SD), Multi-Media Card (MMC), Compact Flash�, xD-Picture Card� media and SDHC.
�Set the frame vertically or horizontally and the model�s Auto Orientation sensor automatically rotates your photos into portrait or landscape format according to the placement. For added versatility, the frame can even be mounted on a wall.
�Clock and calendar modes provide added convenience for your home or office.
�The frame has a wide range of view modes, along with many other functions that can be managed from the included remote control.
�Multiple playback options offer flexibility to display photos as single images, as thumbnails for easy searching or as a slideshow with 10 built-in transitions.
�The new S-Frame model supports JPEG and RAW (SRF, SR2, ARW) image file formats.
�The DPF-D72N/BQ digital photo frame will be available for about $150 in October and can be purchased online at http://www.sonystyle.com, at Sony Style� retail stores and at authorized dealers nationwide.
Contact Info
Rachelle Arcebido
PR Strategist, Sony Electronics
Phone: 858.942.4155
Email: rachelle.arcebido@am.sony.com
Related Links
�www.SonyElectronicsCommunity.com (additional product information)
�www.Flickr.com/SonyElectronics (product images)
�Sony Electronics is launching a stylish holiday limited edition S-Frame� digital photo frame (model DPF-D72N/BQ) made with CRYSTALLIZED� - Swarovski Elements.
�Embellished with beautiful CRYSTALLIZED� - Swarovski Elements, loose cut crystal glass manufactured by Swarovski, the frame�s elegant design is sure to accent any space.
�Share your favorite photos in vibrant color and crisp detail on a 7-inch (measured diagonally) wide (16:10) LCD display with WVGA (800 x 480) resolution.
�The frame features about one gigabyte of internal storage capacity, with an auto-resizing adjustment that downsizes photos, to let you store up to 2,000 photos.
�Image transfer is a snap with direct USB input from your PC, as well as support for most memory cards, including Memory Stick PRO�, Memory Stick PRO Duo�, Secure Digital (SD), Multi-Media Card (MMC), Compact Flash�, xD-Picture Card� media and SDHC.
�Set the frame vertically or horizontally and the model�s Auto Orientation sensor automatically rotates your photos into portrait or landscape format according to the placement. For added versatility, the frame can even be mounted on a wall.
�Clock and calendar modes provide added convenience for your home or office.
�The frame has a wide range of view modes, along with many other functions that can be managed from the included remote control.
�Multiple playback options offer flexibility to display photos as single images, as thumbnails for easy searching or as a slideshow with 10 built-in transitions.
�The new S-Frame model supports JPEG and RAW (SRF, SR2, ARW) image file formats.
�The DPF-D72N/BQ digital photo frame will be available for about $150 in October and can be purchased online at http://www.sonystyle.com, at Sony Style� retail stores and at authorized dealers nationwide.
Contact Info
Rachelle Arcebido
PR Strategist, Sony Electronics
Phone: 858.942.4155
Email: rachelle.arcebido@am.sony.com
Related Links
�www.SonyElectronicsCommunity.com (additional product information)
�www.Flickr.com/SonyElectronics (product images)
Sony Alpha DSLR-A850
SAN DIEGO, August 27, 2009 � Aimed at experienced shooters looking for value and sophisticated SLR performance, Sony today introduced the full-frame a (alpha) DSLR-A850 camera and a new 28-75mm F2.8 lens.
The a850 model shares the same 24.6 megapixel sensor and most features of the flagship a900 camera, introduced last year, but will be available for just under $2000 (body only).
�Sony is bringing the benefits of a full-frame digital SLR camera to a broader group of consumers,� said Kristen Elder, director of the Digital Imaging business at Sony Electronics. �The a850 strengthens Sony�s alpha DSLR line, which now offers models in each step from high-end professional down to the amateur enthusiast.�
The a850 camera is designed to deliver ultra-fine picture quality with a high resolution, 24.6-megapixel, 35-mm full-frame Exmor� CMOS sensor and fast image processing with dual BIONZ� processing engines. It also offers high-speed continuous shooting of 24.6 megapixel images at up to three frames per second.
Ultra-Fine Images
The camera�s Exmor CMOS sensor delivers the photographic expressive power of wide angles and perspective that only a 35 mm full-frame sensor can offer, and is designed to take advantage of the resolving power of high-precision alpha lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations.
Image processing gets a boost in speed and power from two BIONZ processing engines. Large amounts of data captured by the 24.6-megapixel sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities.
The camera�s innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect.
After pressing the depth of field preview button, the camera �grabs� a RAW
preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera�s memory card, thus saving capacity.
The camera�s autofocus system features nine sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses.
Ultra-Bright Viewfinder with 98 Percent Coverage
The ultra-bright viewfinder with 98 percent field of view coverage and 0.74x magnification enables accurate framing and preview. It features a high-power condenser lens, an eyepiece with high reflective-index glass, and a multi-layer, anti-reflective coating on optical surfaces to deliver its extraordinarily bright view.
A mirror box features a parallel-link mirror mechanism that moves on two horizontal axes to accommodate both the large full frame mirror and the body-integrated image stabilization system without increasing the camera�s size.
Anti-Shake System for a Full-Frame Sensor
With its body-integrated SteadyShot INSIDE� image stabilization, the camera achieves an anti-shake effect equivalent to shutter speeds faster by 2.5 to 4 stops. The anti-shake system stabilizes all Sony, Minolta and Konica-Minolta compatible lenses even wide angle or large aperture lenses.
Versatility to Unleash Creative Possibilities
Other key features aimed to expand creative options include the Dynamic Range Optimizer (DRO) with five levels of user-selectable correction as well as DRO bracketing for enhanced scene analysis and graduation optimization. EV bracketing with �2EV range makes it easy to create high dynamic range composite images.
With the camera�s HDMI� output and Photo TV HD mode, your creative output can be enjoyed on a compatible HD television. This mode brings the look of actual printed photography to the television, by fine-tuning such image parameters as sharpness, gradation, and color reproduction.
The a850 model features a 3-inch (diagonally), Xtra Fine LCD� screen (921K) making it possible to check focus and image quality with accuracy. It incorporates an easy-to-see display with a quick navigation menu to easily access common functions without interrupting your creative flow. A backlit LCD panel sits on top of the camera and displays key settings.
The camera includes dedicated slots for high-capacity Memory Stick PRO Duo�, Memory Stick PRO-HG Duo�, HX series and CompactFlash� media.
Bright Lens
The choice of full-frame lenses to complement the a850 model is enhanced with the new SAL2875 28-75mm F2.8 SAM lens. This compact, easy-to-carry lens is ideal for photo enthusiasts looking to add a bright, general purpose zoom to their collection of full-frame optics.
Delivering excellent imaging quality at an accessible price, it offers a wide F2.8 aperture over its entire zoom range. Ideal for day-to-day shooting tasks, its bright constant aperture makes the 28-75mm F2.8 SAM particularly valuable for depth-of-field control and available-light portraits.
Pricing and Availability
The a850 (model DSLR-A850) will be available in September for about $2,000 (body only) along with related accessories. All a900 accessories are compatible with the a850 camera, including the dedicated vertical grip (model VG-C90AM). The SAL2875 lens will be available in November for about $800. All will be available at authorized dealers, at military base exchanges, Sony Style retail stores (www.sonystyle.com/retail) and at sonystyle.com.
The a850 model shares the same 24.6 megapixel sensor and most features of the flagship a900 camera, introduced last year, but will be available for just under $2000 (body only).
�Sony is bringing the benefits of a full-frame digital SLR camera to a broader group of consumers,� said Kristen Elder, director of the Digital Imaging business at Sony Electronics. �The a850 strengthens Sony�s alpha DSLR line, which now offers models in each step from high-end professional down to the amateur enthusiast.�
The a850 camera is designed to deliver ultra-fine picture quality with a high resolution, 24.6-megapixel, 35-mm full-frame Exmor� CMOS sensor and fast image processing with dual BIONZ� processing engines. It also offers high-speed continuous shooting of 24.6 megapixel images at up to three frames per second.
Ultra-Fine Images
The camera�s Exmor CMOS sensor delivers the photographic expressive power of wide angles and perspective that only a 35 mm full-frame sensor can offer, and is designed to take advantage of the resolving power of high-precision alpha lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations.
Image processing gets a boost in speed and power from two BIONZ processing engines. Large amounts of data captured by the 24.6-megapixel sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities.
The camera�s innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect.
After pressing the depth of field preview button, the camera �grabs� a RAW
preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera�s memory card, thus saving capacity.
The camera�s autofocus system features nine sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses.
Ultra-Bright Viewfinder with 98 Percent Coverage
The ultra-bright viewfinder with 98 percent field of view coverage and 0.74x magnification enables accurate framing and preview. It features a high-power condenser lens, an eyepiece with high reflective-index glass, and a multi-layer, anti-reflective coating on optical surfaces to deliver its extraordinarily bright view.
A mirror box features a parallel-link mirror mechanism that moves on two horizontal axes to accommodate both the large full frame mirror and the body-integrated image stabilization system without increasing the camera�s size.
Anti-Shake System for a Full-Frame Sensor
With its body-integrated SteadyShot INSIDE� image stabilization, the camera achieves an anti-shake effect equivalent to shutter speeds faster by 2.5 to 4 stops. The anti-shake system stabilizes all Sony, Minolta and Konica-Minolta compatible lenses even wide angle or large aperture lenses.
Versatility to Unleash Creative Possibilities
Other key features aimed to expand creative options include the Dynamic Range Optimizer (DRO) with five levels of user-selectable correction as well as DRO bracketing for enhanced scene analysis and graduation optimization. EV bracketing with �2EV range makes it easy to create high dynamic range composite images.
With the camera�s HDMI� output and Photo TV HD mode, your creative output can be enjoyed on a compatible HD television. This mode brings the look of actual printed photography to the television, by fine-tuning such image parameters as sharpness, gradation, and color reproduction.
The a850 model features a 3-inch (diagonally), Xtra Fine LCD� screen (921K) making it possible to check focus and image quality with accuracy. It incorporates an easy-to-see display with a quick navigation menu to easily access common functions without interrupting your creative flow. A backlit LCD panel sits on top of the camera and displays key settings.
The camera includes dedicated slots for high-capacity Memory Stick PRO Duo�, Memory Stick PRO-HG Duo�, HX series and CompactFlash� media.
Bright Lens
The choice of full-frame lenses to complement the a850 model is enhanced with the new SAL2875 28-75mm F2.8 SAM lens. This compact, easy-to-carry lens is ideal for photo enthusiasts looking to add a bright, general purpose zoom to their collection of full-frame optics.
Delivering excellent imaging quality at an accessible price, it offers a wide F2.8 aperture over its entire zoom range. Ideal for day-to-day shooting tasks, its bright constant aperture makes the 28-75mm F2.8 SAM particularly valuable for depth-of-field control and available-light portraits.
Pricing and Availability
The a850 (model DSLR-A850) will be available in September for about $2,000 (body only) along with related accessories. All a900 accessories are compatible with the a850 camera, including the dedicated vertical grip (model VG-C90AM). The SAL2875 lens will be available in November for about $800. All will be available at authorized dealers, at military base exchanges, Sony Style retail stores (www.sonystyle.com/retail) and at sonystyle.com.
Sony Alpha DSLR-A850
SAN DIEGO, August 27, 2009 � Aimed at experienced shooters looking for value and sophisticated SLR performance, Sony today introduced the full-frame a (alpha) DSLR-A850 camera and a new 28-75mm F2.8 lens.
The a850 model shares the same 24.6 megapixel sensor and most features of the flagship a900 camera, introduced last year, but will be available for just under $2000 (body only).
�Sony is bringing the benefits of a full-frame digital SLR camera to a broader group of consumers,� said Kristen Elder, director of the Digital Imaging business at Sony Electronics. �The a850 strengthens Sony�s alpha DSLR line, which now offers models in each step from high-end professional down to the amateur enthusiast.�
The a850 camera is designed to deliver ultra-fine picture quality with a high resolution, 24.6-megapixel, 35-mm full-frame Exmor� CMOS sensor and fast image processing with dual BIONZ� processing engines. It also offers high-speed continuous shooting of 24.6 megapixel images at up to three frames per second.
Ultra-Fine Images
The camera�s Exmor CMOS sensor delivers the photographic expressive power of wide angles and perspective that only a 35 mm full-frame sensor can offer, and is designed to take advantage of the resolving power of high-precision alpha lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations.
Image processing gets a boost in speed and power from two BIONZ processing engines. Large amounts of data captured by the 24.6-megapixel sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities.
The camera�s innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect.
After pressing the depth of field preview button, the camera �grabs� a RAW
preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera�s memory card, thus saving capacity.
The camera�s autofocus system features nine sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses.
Ultra-Bright Viewfinder with 98 Percent Coverage
The ultra-bright viewfinder with 98 percent field of view coverage and 0.74x magnification enables accurate framing and preview. It features a high-power condenser lens, an eyepiece with high reflective-index glass, and a multi-layer, anti-reflective coating on optical surfaces to deliver its extraordinarily bright view.
A mirror box features a parallel-link mirror mechanism that moves on two horizontal axes to accommodate both the large full frame mirror and the body-integrated image stabilization system without increasing the camera�s size.
Anti-Shake System for a Full-Frame Sensor
With its body-integrated SteadyShot INSIDE� image stabilization, the camera achieves an anti-shake effect equivalent to shutter speeds faster by 2.5 to 4 stops. The anti-shake system stabilizes all Sony, Minolta and Konica-Minolta compatible lenses even wide angle or large aperture lenses.
Versatility to Unleash Creative Possibilities
Other key features aimed to expand creative options include the Dynamic Range Optimizer (DRO) with five levels of user-selectable correction as well as DRO bracketing for enhanced scene analysis and graduation optimization. EV bracketing with �2EV range makes it easy to create high dynamic range composite images.
With the camera�s HDMI� output and Photo TV HD mode, your creative output can be enjoyed on a compatible HD television. This mode brings the look of actual printed photography to the television, by fine-tuning such image parameters as sharpness, gradation, and color reproduction.
The a850 model features a 3-inch (diagonally), Xtra Fine LCD� screen (921K) making it possible to check focus and image quality with accuracy. It incorporates an easy-to-see display with a quick navigation menu to easily access common functions without interrupting your creative flow. A backlit LCD panel sits on top of the camera and displays key settings.
The camera includes dedicated slots for high-capacity Memory Stick PRO Duo�, Memory Stick PRO-HG Duo�, HX series and CompactFlash� media.
Bright Lens
The choice of full-frame lenses to complement the a850 model is enhanced with the new SAL2875 28-75mm F2.8 SAM lens. This compact, easy-to-carry lens is ideal for photo enthusiasts looking to add a bright, general purpose zoom to their collection of full-frame optics.
Delivering excellent imaging quality at an accessible price, it offers a wide F2.8 aperture over its entire zoom range. Ideal for day-to-day shooting tasks, its bright constant aperture makes the 28-75mm F2.8 SAM particularly valuable for depth-of-field control and available-light portraits.
Pricing and Availability
The a850 (model DSLR-A850) will be available in September for about $2,000 (body only) along with related accessories. All a900 accessories are compatible with the a850 camera, including the dedicated vertical grip (model VG-C90AM). The SAL2875 lens will be available in November for about $800. All will be available at authorized dealers, at military base exchanges, Sony Style retail stores (www.sonystyle.com/retail) and at sonystyle.com.
The a850 model shares the same 24.6 megapixel sensor and most features of the flagship a900 camera, introduced last year, but will be available for just under $2000 (body only).
�Sony is bringing the benefits of a full-frame digital SLR camera to a broader group of consumers,� said Kristen Elder, director of the Digital Imaging business at Sony Electronics. �The a850 strengthens Sony�s alpha DSLR line, which now offers models in each step from high-end professional down to the amateur enthusiast.�
The a850 camera is designed to deliver ultra-fine picture quality with a high resolution, 24.6-megapixel, 35-mm full-frame Exmor� CMOS sensor and fast image processing with dual BIONZ� processing engines. It also offers high-speed continuous shooting of 24.6 megapixel images at up to three frames per second.
Ultra-Fine Images
The camera�s Exmor CMOS sensor delivers the photographic expressive power of wide angles and perspective that only a 35 mm full-frame sensor can offer, and is designed to take advantage of the resolving power of high-precision alpha lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations.
Image processing gets a boost in speed and power from two BIONZ processing engines. Large amounts of data captured by the 24.6-megapixel sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities.
The camera�s innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect.
After pressing the depth of field preview button, the camera �grabs� a RAW
preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera�s memory card, thus saving capacity.
The camera�s autofocus system features nine sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses.
Ultra-Bright Viewfinder with 98 Percent Coverage
The ultra-bright viewfinder with 98 percent field of view coverage and 0.74x magnification enables accurate framing and preview. It features a high-power condenser lens, an eyepiece with high reflective-index glass, and a multi-layer, anti-reflective coating on optical surfaces to deliver its extraordinarily bright view.
A mirror box features a parallel-link mirror mechanism that moves on two horizontal axes to accommodate both the large full frame mirror and the body-integrated image stabilization system without increasing the camera�s size.
Anti-Shake System for a Full-Frame Sensor
With its body-integrated SteadyShot INSIDE� image stabilization, the camera achieves an anti-shake effect equivalent to shutter speeds faster by 2.5 to 4 stops. The anti-shake system stabilizes all Sony, Minolta and Konica-Minolta compatible lenses even wide angle or large aperture lenses.
Versatility to Unleash Creative Possibilities
Other key features aimed to expand creative options include the Dynamic Range Optimizer (DRO) with five levels of user-selectable correction as well as DRO bracketing for enhanced scene analysis and graduation optimization. EV bracketing with �2EV range makes it easy to create high dynamic range composite images.
With the camera�s HDMI� output and Photo TV HD mode, your creative output can be enjoyed on a compatible HD television. This mode brings the look of actual printed photography to the television, by fine-tuning such image parameters as sharpness, gradation, and color reproduction.
The a850 model features a 3-inch (diagonally), Xtra Fine LCD� screen (921K) making it possible to check focus and image quality with accuracy. It incorporates an easy-to-see display with a quick navigation menu to easily access common functions without interrupting your creative flow. A backlit LCD panel sits on top of the camera and displays key settings.
The camera includes dedicated slots for high-capacity Memory Stick PRO Duo�, Memory Stick PRO-HG Duo�, HX series and CompactFlash� media.
Bright Lens
The choice of full-frame lenses to complement the a850 model is enhanced with the new SAL2875 28-75mm F2.8 SAM lens. This compact, easy-to-carry lens is ideal for photo enthusiasts looking to add a bright, general purpose zoom to their collection of full-frame optics.
Delivering excellent imaging quality at an accessible price, it offers a wide F2.8 aperture over its entire zoom range. Ideal for day-to-day shooting tasks, its bright constant aperture makes the 28-75mm F2.8 SAM particularly valuable for depth-of-field control and available-light portraits.
Pricing and Availability
The a850 (model DSLR-A850) will be available in September for about $2,000 (body only) along with related accessories. All a900 accessories are compatible with the a850 camera, including the dedicated vertical grip (model VG-C90AM). The SAL2875 lens will be available in November for about $800. All will be available at authorized dealers, at military base exchanges, Sony Style retail stores (www.sonystyle.com/retail) and at sonystyle.com.
Sony Alpha DSLR-A500 / DSLR-A550
SAN DIEGO, Aug. 27, 2009 � Sony today introduced two a (alpha) DSLR cameras with a new generation of Exmor� CMOS sensors and BIONZ� image processors, which make it easy for active shooters to get the best shot and capture clearer images�without missing their favorite moments.
The a550 (14.2 megapixels) and a500 (12.3 megapixels) cameras provide excellent picture quality, particularly in low-light scenarios. A new generation of Sony� Exmor CMOS image sensors employ new low-noise processing for high-quality pictures. The BIONZ image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail.
�We are bringing performance of a higher class of cameras within the reach of a broader group of consumers,� said Mark Weir, senior manager of the Digital Imaging business at Sony Electronics. �Not only do these cameras provide great value, but they also bring faster shooting speeds and new technologies like in-camera High Dynamic Range and new Live View features to mainstream photo enthusiasts.�
Fast Shooting Speeds
With its unique sensor-processor combination, the a550 camera is the first DSLR in its class with seven frames per second shooting speed for under $1,000. Using the optical viewfinder on both models, you can shoot up to five frames per second and up to four frames per second with Quick Auto Focus Live View. This helps you capture the decisive moment when shooting fast moving subjects like in sports.
In-Camera High Dynamic Range
These are Sony�s first DSLR cameras that offer an in-camera High Dynamic Range (HDR) feature for capturing highlights and shadows, which processes the image within two seconds. Unlike HDR features in other DSLR cameras, Sony�s unique positional interpolation technology can overcome slight changes in camera position and align individual shots so that a tripod is not required.
The feature handles severe backlighting and other high-contrast scenes like looking out a window into bright daylight. The in-camera auto HDR technology combines the highlight and shadow detail of two separate captures into one remarkably natural looking image.
Improved Live View
Because composing shots on the LCD monitor is becoming increasingly important to DSLR users, Sony has equipped these cameras with two Live View functions and a 3-inch (measured diagonally) LCD screen that tilts 90 degrees up or down. The a500 has a 230,400 dot Clear Photo LCD Plus� screen, and the a550 has a 921,600 dot Xtra Fine LCD� display.
Sony�s Quick AF Live View uses two sensors to maintain the same focusing speed as with the optical viewfinder. While the speed of Quick AF Live View is ideal for every day shooting, Manual Focus Check Live View enables critical framing and magnification for setting precise manual focus in macro and tripod shooting. Temporary 7x and 14x zoom views enable you to focus on extremely fine detail while the 1x view shows 100 percent framing in the LCD.
The Quick Auto Focus Live View has been developed with Face Detection technology to help you get the best shot by recognizing and adjusting for faces. It is the world�s first Face Detection system to work with fast, high-precision �phase detection� Auto Focus. By tracking up to eight faces, this system can prioritize auto focus points on a face, and optimize exposure and white balance for beautiful portraits.
These are Sony�s first DSLR cameras that include Smile ShutterTM technology in Live View, which takes the shot when your subject smiles. It works with Quick Auto Focus Live View to capture spontaneous moments.
Image stabilization helps take blur-free shots by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE� image stabilization is built into the camera body itself. Blur will also be reduced with every A-mount lens, including macro and wide aperture standard zoom lenses, with an effect equivalent to shutter speeds faster by 2.5 to 4 stops
To make the benefits of macro photography easier and more accessible, Sony is making available at retail the DT 30mm F/2.8 (model SAL30M28) macro lens. It captures intricate close-ups, which is difficult to achieve with standard lenses and is only compatible with APS-C format DSLRs.
Memory Cards
For higher capacity storage with greater connectivity and faster transfer speeds, the new DSLRs are compatible with Sony�s newest 32GB Memory Stick PRO-HG Duo� HX media. The HX series card is designed to deliver optimal read and write speeds for a growing number of products that require high-bandwidth memory in order to capture and store large data files.
Using the HX series media, Sony a (alpha) DSLR users can confidently enjoy advanced features such as continuous-shooting photography and realize higher transfer rates of large capacity files to their compatible PC (via supplied USB adapter). For example with the a550 model, approximately 1500 14-megapixel photos shot in the JPEG+RAW mode can be transferred to a compatible PC in approximately 26 minutes (HX series media sold separately).
The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo�, Memory Stick PRO-HG Duo�, HX series and SD/SDHC media (all sold separately).
Pricing and Availability
The a550 (model DSLR-A550) and a500 (model DSLR-A500), which come with the camera body only, will cost about $950 and $750 respectively. The a550L and a500L, which come with the camera body and 18-55 kit lens, will cost about $1050 and $850, respectively. The SAL30M28 macro lens will be available for about $200.
The cameras, lens and a range of accessories will be available in October at Sony Style� retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.
The a550 (14.2 megapixels) and a500 (12.3 megapixels) cameras provide excellent picture quality, particularly in low-light scenarios. A new generation of Sony� Exmor CMOS image sensors employ new low-noise processing for high-quality pictures. The BIONZ image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail.
�We are bringing performance of a higher class of cameras within the reach of a broader group of consumers,� said Mark Weir, senior manager of the Digital Imaging business at Sony Electronics. �Not only do these cameras provide great value, but they also bring faster shooting speeds and new technologies like in-camera High Dynamic Range and new Live View features to mainstream photo enthusiasts.�
Fast Shooting Speeds
With its unique sensor-processor combination, the a550 camera is the first DSLR in its class with seven frames per second shooting speed for under $1,000. Using the optical viewfinder on both models, you can shoot up to five frames per second and up to four frames per second with Quick Auto Focus Live View. This helps you capture the decisive moment when shooting fast moving subjects like in sports.
In-Camera High Dynamic Range
These are Sony�s first DSLR cameras that offer an in-camera High Dynamic Range (HDR) feature for capturing highlights and shadows, which processes the image within two seconds. Unlike HDR features in other DSLR cameras, Sony�s unique positional interpolation technology can overcome slight changes in camera position and align individual shots so that a tripod is not required.
The feature handles severe backlighting and other high-contrast scenes like looking out a window into bright daylight. The in-camera auto HDR technology combines the highlight and shadow detail of two separate captures into one remarkably natural looking image.
Improved Live View
Because composing shots on the LCD monitor is becoming increasingly important to DSLR users, Sony has equipped these cameras with two Live View functions and a 3-inch (measured diagonally) LCD screen that tilts 90 degrees up or down. The a500 has a 230,400 dot Clear Photo LCD Plus� screen, and the a550 has a 921,600 dot Xtra Fine LCD� display.
Sony�s Quick AF Live View uses two sensors to maintain the same focusing speed as with the optical viewfinder. While the speed of Quick AF Live View is ideal for every day shooting, Manual Focus Check Live View enables critical framing and magnification for setting precise manual focus in macro and tripod shooting. Temporary 7x and 14x zoom views enable you to focus on extremely fine detail while the 1x view shows 100 percent framing in the LCD.
The Quick Auto Focus Live View has been developed with Face Detection technology to help you get the best shot by recognizing and adjusting for faces. It is the world�s first Face Detection system to work with fast, high-precision �phase detection� Auto Focus. By tracking up to eight faces, this system can prioritize auto focus points on a face, and optimize exposure and white balance for beautiful portraits.
These are Sony�s first DSLR cameras that include Smile ShutterTM technology in Live View, which takes the shot when your subject smiles. It works with Quick Auto Focus Live View to capture spontaneous moments.
Image stabilization helps take blur-free shots by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE� image stabilization is built into the camera body itself. Blur will also be reduced with every A-mount lens, including macro and wide aperture standard zoom lenses, with an effect equivalent to shutter speeds faster by 2.5 to 4 stops
To make the benefits of macro photography easier and more accessible, Sony is making available at retail the DT 30mm F/2.8 (model SAL30M28) macro lens. It captures intricate close-ups, which is difficult to achieve with standard lenses and is only compatible with APS-C format DSLRs.
Memory Cards
For higher capacity storage with greater connectivity and faster transfer speeds, the new DSLRs are compatible with Sony�s newest 32GB Memory Stick PRO-HG Duo� HX media. The HX series card is designed to deliver optimal read and write speeds for a growing number of products that require high-bandwidth memory in order to capture and store large data files.
Using the HX series media, Sony a (alpha) DSLR users can confidently enjoy advanced features such as continuous-shooting photography and realize higher transfer rates of large capacity files to their compatible PC (via supplied USB adapter). For example with the a550 model, approximately 1500 14-megapixel photos shot in the JPEG+RAW mode can be transferred to a compatible PC in approximately 26 minutes (HX series media sold separately).
The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo�, Memory Stick PRO-HG Duo�, HX series and SD/SDHC media (all sold separately).
Pricing and Availability
The a550 (model DSLR-A550) and a500 (model DSLR-A500), which come with the camera body only, will cost about $950 and $750 respectively. The a550L and a500L, which come with the camera body and 18-55 kit lens, will cost about $1050 and $850, respectively. The SAL30M28 macro lens will be available for about $200.
The cameras, lens and a range of accessories will be available in October at Sony Style� retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.
Sony Alpha DSLR-A500 / DSLR-A550
SAN DIEGO, Aug. 27, 2009 � Sony today introduced two a (alpha) DSLR cameras with a new generation of Exmor� CMOS sensors and BIONZ� image processors, which make it easy for active shooters to get the best shot and capture clearer images�without missing their favorite moments.
The a550 (14.2 megapixels) and a500 (12.3 megapixels) cameras provide excellent picture quality, particularly in low-light scenarios. A new generation of Sony� Exmor CMOS image sensors employ new low-noise processing for high-quality pictures. The BIONZ image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail.
�We are bringing performance of a higher class of cameras within the reach of a broader group of consumers,� said Mark Weir, senior manager of the Digital Imaging business at Sony Electronics. �Not only do these cameras provide great value, but they also bring faster shooting speeds and new technologies like in-camera High Dynamic Range and new Live View features to mainstream photo enthusiasts.�
Fast Shooting Speeds
With its unique sensor-processor combination, the a550 camera is the first DSLR in its class with seven frames per second shooting speed for under $1,000. Using the optical viewfinder on both models, you can shoot up to five frames per second and up to four frames per second with Quick Auto Focus Live View. This helps you capture the decisive moment when shooting fast moving subjects like in sports.
In-Camera High Dynamic Range
These are Sony�s first DSLR cameras that offer an in-camera High Dynamic Range (HDR) feature for capturing highlights and shadows, which processes the image within two seconds. Unlike HDR features in other DSLR cameras, Sony�s unique positional interpolation technology can overcome slight changes in camera position and align individual shots so that a tripod is not required.
The feature handles severe backlighting and other high-contrast scenes like looking out a window into bright daylight. The in-camera auto HDR technology combines the highlight and shadow detail of two separate captures into one remarkably natural looking image.
Improved Live View
Because composing shots on the LCD monitor is becoming increasingly important to DSLR users, Sony has equipped these cameras with two Live View functions and a 3-inch (measured diagonally) LCD screen that tilts 90 degrees up or down. The a500 has a 230,400 dot Clear Photo LCD Plus� screen, and the a550 has a 921,600 dot Xtra Fine LCD� display.
Sony�s Quick AF Live View uses two sensors to maintain the same focusing speed as with the optical viewfinder. While the speed of Quick AF Live View is ideal for every day shooting, Manual Focus Check Live View enables critical framing and magnification for setting precise manual focus in macro and tripod shooting. Temporary 7x and 14x zoom views enable you to focus on extremely fine detail while the 1x view shows 100 percent framing in the LCD.
The Quick Auto Focus Live View has been developed with Face Detection technology to help you get the best shot by recognizing and adjusting for faces. It is the world�s first Face Detection system to work with fast, high-precision �phase detection� Auto Focus. By tracking up to eight faces, this system can prioritize auto focus points on a face, and optimize exposure and white balance for beautiful portraits.
These are Sony�s first DSLR cameras that include Smile ShutterTM technology in Live View, which takes the shot when your subject smiles. It works with Quick Auto Focus Live View to capture spontaneous moments.
Image stabilization helps take blur-free shots by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE� image stabilization is built into the camera body itself. Blur will also be reduced with every A-mount lens, including macro and wide aperture standard zoom lenses, with an effect equivalent to shutter speeds faster by 2.5 to 4 stops
To make the benefits of macro photography easier and more accessible, Sony is making available at retail the DT 30mm F/2.8 (model SAL30M28) macro lens. It captures intricate close-ups, which is difficult to achieve with standard lenses and is only compatible with APS-C format DSLRs.
Memory Cards
For higher capacity storage with greater connectivity and faster transfer speeds, the new DSLRs are compatible with Sony�s newest 32GB Memory Stick PRO-HG Duo� HX media. The HX series card is designed to deliver optimal read and write speeds for a growing number of products that require high-bandwidth memory in order to capture and store large data files.
Using the HX series media, Sony a (alpha) DSLR users can confidently enjoy advanced features such as continuous-shooting photography and realize higher transfer rates of large capacity files to their compatible PC (via supplied USB adapter). For example with the a550 model, approximately 1500 14-megapixel photos shot in the JPEG+RAW mode can be transferred to a compatible PC in approximately 26 minutes (HX series media sold separately).
The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo�, Memory Stick PRO-HG Duo�, HX series and SD/SDHC media (all sold separately).
Pricing and Availability
The a550 (model DSLR-A550) and a500 (model DSLR-A500), which come with the camera body only, will cost about $950 and $750 respectively. The a550L and a500L, which come with the camera body and 18-55 kit lens, will cost about $1050 and $850, respectively. The SAL30M28 macro lens will be available for about $200.
The cameras, lens and a range of accessories will be available in October at Sony Style� retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.
The a550 (14.2 megapixels) and a500 (12.3 megapixels) cameras provide excellent picture quality, particularly in low-light scenarios. A new generation of Sony� Exmor CMOS image sensors employ new low-noise processing for high-quality pictures. The BIONZ image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail.
�We are bringing performance of a higher class of cameras within the reach of a broader group of consumers,� said Mark Weir, senior manager of the Digital Imaging business at Sony Electronics. �Not only do these cameras provide great value, but they also bring faster shooting speeds and new technologies like in-camera High Dynamic Range and new Live View features to mainstream photo enthusiasts.�
Fast Shooting Speeds
With its unique sensor-processor combination, the a550 camera is the first DSLR in its class with seven frames per second shooting speed for under $1,000. Using the optical viewfinder on both models, you can shoot up to five frames per second and up to four frames per second with Quick Auto Focus Live View. This helps you capture the decisive moment when shooting fast moving subjects like in sports.
In-Camera High Dynamic Range
These are Sony�s first DSLR cameras that offer an in-camera High Dynamic Range (HDR) feature for capturing highlights and shadows, which processes the image within two seconds. Unlike HDR features in other DSLR cameras, Sony�s unique positional interpolation technology can overcome slight changes in camera position and align individual shots so that a tripod is not required.
The feature handles severe backlighting and other high-contrast scenes like looking out a window into bright daylight. The in-camera auto HDR technology combines the highlight and shadow detail of two separate captures into one remarkably natural looking image.
Improved Live View
Because composing shots on the LCD monitor is becoming increasingly important to DSLR users, Sony has equipped these cameras with two Live View functions and a 3-inch (measured diagonally) LCD screen that tilts 90 degrees up or down. The a500 has a 230,400 dot Clear Photo LCD Plus� screen, and the a550 has a 921,600 dot Xtra Fine LCD� display.
Sony�s Quick AF Live View uses two sensors to maintain the same focusing speed as with the optical viewfinder. While the speed of Quick AF Live View is ideal for every day shooting, Manual Focus Check Live View enables critical framing and magnification for setting precise manual focus in macro and tripod shooting. Temporary 7x and 14x zoom views enable you to focus on extremely fine detail while the 1x view shows 100 percent framing in the LCD.
The Quick Auto Focus Live View has been developed with Face Detection technology to help you get the best shot by recognizing and adjusting for faces. It is the world�s first Face Detection system to work with fast, high-precision �phase detection� Auto Focus. By tracking up to eight faces, this system can prioritize auto focus points on a face, and optimize exposure and white balance for beautiful portraits.
These are Sony�s first DSLR cameras that include Smile ShutterTM technology in Live View, which takes the shot when your subject smiles. It works with Quick Auto Focus Live View to capture spontaneous moments.
Image stabilization helps take blur-free shots by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE� image stabilization is built into the camera body itself. Blur will also be reduced with every A-mount lens, including macro and wide aperture standard zoom lenses, with an effect equivalent to shutter speeds faster by 2.5 to 4 stops
To make the benefits of macro photography easier and more accessible, Sony is making available at retail the DT 30mm F/2.8 (model SAL30M28) macro lens. It captures intricate close-ups, which is difficult to achieve with standard lenses and is only compatible with APS-C format DSLRs.
Memory Cards
For higher capacity storage with greater connectivity and faster transfer speeds, the new DSLRs are compatible with Sony�s newest 32GB Memory Stick PRO-HG Duo� HX media. The HX series card is designed to deliver optimal read and write speeds for a growing number of products that require high-bandwidth memory in order to capture and store large data files.
Using the HX series media, Sony a (alpha) DSLR users can confidently enjoy advanced features such as continuous-shooting photography and realize higher transfer rates of large capacity files to their compatible PC (via supplied USB adapter). For example with the a550 model, approximately 1500 14-megapixel photos shot in the JPEG+RAW mode can be transferred to a compatible PC in approximately 26 minutes (HX series media sold separately).
The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo�, Memory Stick PRO-HG Duo�, HX series and SD/SDHC media (all sold separately).
Pricing and Availability
The a550 (model DSLR-A550) and a500 (model DSLR-A500), which come with the camera body only, will cost about $950 and $750 respectively. The a550L and a500L, which come with the camera body and 18-55 kit lens, will cost about $1050 and $850, respectively. The SAL30M28 macro lens will be available for about $200.
The cameras, lens and a range of accessories will be available in October at Sony Style� retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.
Thursday, July 9, 2009
Sony DSLR A380 Review
Sony's DSLR A380 is the top model in a suite of three Alpha DSLR cameras that were announced in late May. Ninety-two grams lighter than its predecessor, the 14.2-megapixel A380 replaces the DSLR-A350 in Sony's line-up. The new camera has been designed for newcomers to SLR photography and boasts a 2.7-inch Clear Photo LCD screen, SteadyShot INSIDE in-camera image stabilisation and dual slots that accommodate Memory Stick PRO Duo and SD/SDHC memory cards (Full functionality is not guaranteed with Memory Stick Duo cards).
Many of the specifications of the new model replicate those of its predecessor - which was reviewed by Photo Review in February 2008 - and the RRPs of both cameras appear to be the same. Both models feature the same sensor resolution, dust reduction system and body-integrated image stabiliser.
The AF system, sensitivity, exposure compensation and white balance presets are unchanged, although the A380 lacks the Kelvin adjustments of its predecessor. Shutter speeds are the same in both models. Both models offer Sony's Quick Autofocus (AF) Live View technology, so users can frame shots on the camera's LCD screen as well as in the optical viewfinder and enjoy fast autofocusing when shooting in Live View mode.
One noteworthy feature that makes the A380 a camera that novice buyers can 'grow' with is the A380's new graphical user interface (GUI). As well as being easy to read, it includes a built-in on-screen Help Guide that shows users the effect of changing aperture and shutter speed settings when the camera is set to the OVF (optical viewfinder) mode.
Margaret Brown
Read more : photoreview
Many of the specifications of the new model replicate those of its predecessor - which was reviewed by Photo Review in February 2008 - and the RRPs of both cameras appear to be the same. Both models feature the same sensor resolution, dust reduction system and body-integrated image stabiliser.
The AF system, sensitivity, exposure compensation and white balance presets are unchanged, although the A380 lacks the Kelvin adjustments of its predecessor. Shutter speeds are the same in both models. Both models offer Sony's Quick Autofocus (AF) Live View technology, so users can frame shots on the camera's LCD screen as well as in the optical viewfinder and enjoy fast autofocusing when shooting in Live View mode.
One noteworthy feature that makes the A380 a camera that novice buyers can 'grow' with is the A380's new graphical user interface (GUI). As well as being easy to read, it includes a built-in on-screen Help Guide that shows users the effect of changing aperture and shutter speed settings when the camera is set to the OVF (optical viewfinder) mode.
Margaret Brown
Read more : photoreview
Sony DSLR A380 Review
Sony's DSLR A380 is the top model in a suite of three Alpha DSLR cameras that were announced in late May. Ninety-two grams lighter than its predecessor, the 14.2-megapixel A380 replaces the DSLR-A350 in Sony's line-up. The new camera has been designed for newcomers to SLR photography and boasts a 2.7-inch Clear Photo LCD screen, SteadyShot INSIDE in-camera image stabilisation and dual slots that accommodate Memory Stick PRO Duo and SD/SDHC memory cards (Full functionality is not guaranteed with Memory Stick Duo cards).
Many of the specifications of the new model replicate those of its predecessor - which was reviewed by Photo Review in February 2008 - and the RRPs of both cameras appear to be the same. Both models feature the same sensor resolution, dust reduction system and body-integrated image stabiliser.
The AF system, sensitivity, exposure compensation and white balance presets are unchanged, although the A380 lacks the Kelvin adjustments of its predecessor. Shutter speeds are the same in both models. Both models offer Sony's Quick Autofocus (AF) Live View technology, so users can frame shots on the camera's LCD screen as well as in the optical viewfinder and enjoy fast autofocusing when shooting in Live View mode.
One noteworthy feature that makes the A380 a camera that novice buyers can 'grow' with is the A380's new graphical user interface (GUI). As well as being easy to read, it includes a built-in on-screen Help Guide that shows users the effect of changing aperture and shutter speed settings when the camera is set to the OVF (optical viewfinder) mode.
Margaret Brown
Read more : photoreview
Many of the specifications of the new model replicate those of its predecessor - which was reviewed by Photo Review in February 2008 - and the RRPs of both cameras appear to be the same. Both models feature the same sensor resolution, dust reduction system and body-integrated image stabiliser.
The AF system, sensitivity, exposure compensation and white balance presets are unchanged, although the A380 lacks the Kelvin adjustments of its predecessor. Shutter speeds are the same in both models. Both models offer Sony's Quick Autofocus (AF) Live View technology, so users can frame shots on the camera's LCD screen as well as in the optical viewfinder and enjoy fast autofocusing when shooting in Live View mode.
One noteworthy feature that makes the A380 a camera that novice buyers can 'grow' with is the A380's new graphical user interface (GUI). As well as being easy to read, it includes a built-in on-screen Help Guide that shows users the effect of changing aperture and shutter speed settings when the camera is set to the OVF (optical viewfinder) mode.
Margaret Brown
Read more : photoreview
Wednesday, May 20, 2009
New Sony Lenses
Get even more for your a DSLR : Four compact lenses, super-slim external flash and colour-coordinated lifestyle accessories
�Portrait lens DT 50mm F1.8 SAM
�Two versatile telephoto zooms: DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
�Ultra slim, easy-to-use flash HVL-F20AM � ideal flash commander for a900
��Handbag�-style carry case, wrap cloth, hand strap and lens cap holder in attractive co-ordinated colour finishes
�1:1 macro lens DT 30mm F2.8 SAM (Autumn 2009)
It�s never been easier for keen amateurs and step-up photographers to explore the creative possibilities of their a digital SLR camera.
A choice of affordably-priced new accessories makes the perfect match for easy-to-use new a380, a330 and a230 models. Four compact interchangeable lenses are joined by a beautifully slim, light external flash that�s ideal for everyday shooting, family gatherings and fun-filled trips away.
There�s also a wider choice of lifestyle-oriented accessories, beautifully styled to look great while they�re protecting your a digital SLR.
Portrait lens DT 50mm F1.8 SAM
The SAL50F18 is a light, bright portrait lens offering superb optical performance at a price that�s irresistible to first-time DSLR users. With a wide F1.8 aperture, it�s ideal for capturing crisp, beautiful portraits in natural light with smoothly defocused backgrounds. AF performance is quiet and precise thanks to the inbuilt Smooth Autofocus Motor (SAM).
DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
There�s a growing choice choice of over 30 affordable, high quality lenses to exploit the limitless creative possibilities of a.
The range is expanded further with two light, affordable new zoom lenses. Both cover a useful range of focal lengths to expand creative options without weighing you down. The two new zooms also offer smooth AF operation thanks to an inbuilt Smooth Autofocus Motor (SAM).
The DT 18-55mm F3.5-5.6 SAM telephoto zoom is an ideal choice for everyday shooting.
It�s complemented by the DT 55-200mm F4-5.6 SAM telephoto zoom that draws distant subjects closer with a maximum focal length equivalent to 300mm (35mm equiv.)
HVL-F20AM ultra-compact external flash
Brighten up any moment with this versatile, easy to use external flash for your a digital SLR. Slim enough to slip into a shirt pocket, the HVL-F20AM is an ideal add-on for anyone who wants an extra light source to supplement their camera�s pop-up flash.
Flash HVL-F20AM
Weighing less than 100g, the smartly-styled HVL-F20AM folds down to keep a low profile when it�s not being used. Just pull the flash head up � it�s powered up and ready for use whenever it�s needed.
There�s also a handy switch to select Bounce flash operation. This gives indirect lighting for more natural results with portraits and other subjects that can get bleached out by direct light from an inbuilt flash.
The HVL-F20AM doubles as an ideal wireless flash controller for the full-frame a900. While Sony�s flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads.
New lifestyle accessories
There�s now a wider choice of accessories to protect your a camera.
Adding a distinctively feminine touch to the a family, the LCS-TT10 is a new-concept carry case that is both functional and fashionable. There�s space inside for the camera plus kit lens and an extra lens as well as personal accessories. It�s finished in smart beige canvas, and features two side pockets plus a removable shoulder strap.
Alpha DSLR Lifestyle
The new LCS-WR1AM is an ultra-soft, high-quality protective wrap that guards the camera and attached lens from scratches. Available in black, white or brown, it�s a funky alternative to carrying a standard camera bag.
It�s complemented by a new handstrap � also available in black, white or brown � that attaches to the camera body for comfortable, secure shooting.
The LCS-LC1AM is a lens cap holder for convenient storage of the lens cap, which can be mounted on the camera shoulder strap, grip, hand strap or belt (belt mount requires optional carabinier - not included). Also available in black, white or brown.
1:1 macro lens DT 30mm F2.8 SAM
Under development for Autumn 2009, the SAL30M28 makes 1:1 life-size imaging more accessible than ever before. This small, light macro lens opens up exciting new creative possibilities with a detail-packed view of the world in close-up. High quality optics can focus clearly on flowers, insects and other subjects from as close as 2cm away. There�s also an inbuilt Smooth Autofocus Motor (SAM) for quiet, precise AF performance.
�Portrait lens DT 50mm F1.8 SAM
�Two versatile telephoto zooms: DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
�Ultra slim, easy-to-use flash HVL-F20AM � ideal flash commander for a900
��Handbag�-style carry case, wrap cloth, hand strap and lens cap holder in attractive co-ordinated colour finishes
�1:1 macro lens DT 30mm F2.8 SAM (Autumn 2009)
It�s never been easier for keen amateurs and step-up photographers to explore the creative possibilities of their a digital SLR camera.
A choice of affordably-priced new accessories makes the perfect match for easy-to-use new a380, a330 and a230 models. Four compact interchangeable lenses are joined by a beautifully slim, light external flash that�s ideal for everyday shooting, family gatherings and fun-filled trips away.
There�s also a wider choice of lifestyle-oriented accessories, beautifully styled to look great while they�re protecting your a digital SLR.
Portrait lens DT 50mm F1.8 SAM
The SAL50F18 is a light, bright portrait lens offering superb optical performance at a price that�s irresistible to first-time DSLR users. With a wide F1.8 aperture, it�s ideal for capturing crisp, beautiful portraits in natural light with smoothly defocused backgrounds. AF performance is quiet and precise thanks to the inbuilt Smooth Autofocus Motor (SAM).
DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
There�s a growing choice choice of over 30 affordable, high quality lenses to exploit the limitless creative possibilities of a.
The range is expanded further with two light, affordable new zoom lenses. Both cover a useful range of focal lengths to expand creative options without weighing you down. The two new zooms also offer smooth AF operation thanks to an inbuilt Smooth Autofocus Motor (SAM).
The DT 18-55mm F3.5-5.6 SAM telephoto zoom is an ideal choice for everyday shooting.
It�s complemented by the DT 55-200mm F4-5.6 SAM telephoto zoom that draws distant subjects closer with a maximum focal length equivalent to 300mm (35mm equiv.)
HVL-F20AM ultra-compact external flash
Brighten up any moment with this versatile, easy to use external flash for your a digital SLR. Slim enough to slip into a shirt pocket, the HVL-F20AM is an ideal add-on for anyone who wants an extra light source to supplement their camera�s pop-up flash.
Flash HVL-F20AM
Weighing less than 100g, the smartly-styled HVL-F20AM folds down to keep a low profile when it�s not being used. Just pull the flash head up � it�s powered up and ready for use whenever it�s needed.
There�s also a handy switch to select Bounce flash operation. This gives indirect lighting for more natural results with portraits and other subjects that can get bleached out by direct light from an inbuilt flash.
The HVL-F20AM doubles as an ideal wireless flash controller for the full-frame a900. While Sony�s flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads.
New lifestyle accessories
There�s now a wider choice of accessories to protect your a camera.
Adding a distinctively feminine touch to the a family, the LCS-TT10 is a new-concept carry case that is both functional and fashionable. There�s space inside for the camera plus kit lens and an extra lens as well as personal accessories. It�s finished in smart beige canvas, and features two side pockets plus a removable shoulder strap.
Alpha DSLR Lifestyle
The new LCS-WR1AM is an ultra-soft, high-quality protective wrap that guards the camera and attached lens from scratches. Available in black, white or brown, it�s a funky alternative to carrying a standard camera bag.
It�s complemented by a new handstrap � also available in black, white or brown � that attaches to the camera body for comfortable, secure shooting.
The LCS-LC1AM is a lens cap holder for convenient storage of the lens cap, which can be mounted on the camera shoulder strap, grip, hand strap or belt (belt mount requires optional carabinier - not included). Also available in black, white or brown.
1:1 macro lens DT 30mm F2.8 SAM
Under development for Autumn 2009, the SAL30M28 makes 1:1 life-size imaging more accessible than ever before. This small, light macro lens opens up exciting new creative possibilities with a detail-packed view of the world in close-up. High quality optics can focus clearly on flowers, insects and other subjects from as close as 2cm away. There�s also an inbuilt Smooth Autofocus Motor (SAM) for quiet, precise AF performance.
New Sony Lenses
Get even more for your a DSLR : Four compact lenses, super-slim external flash and colour-coordinated lifestyle accessories
�Portrait lens DT 50mm F1.8 SAM
�Two versatile telephoto zooms: DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
�Ultra slim, easy-to-use flash HVL-F20AM � ideal flash commander for a900
��Handbag�-style carry case, wrap cloth, hand strap and lens cap holder in attractive co-ordinated colour finishes
�1:1 macro lens DT 30mm F2.8 SAM (Autumn 2009)
It�s never been easier for keen amateurs and step-up photographers to explore the creative possibilities of their a digital SLR camera.
A choice of affordably-priced new accessories makes the perfect match for easy-to-use new a380, a330 and a230 models. Four compact interchangeable lenses are joined by a beautifully slim, light external flash that�s ideal for everyday shooting, family gatherings and fun-filled trips away.
There�s also a wider choice of lifestyle-oriented accessories, beautifully styled to look great while they�re protecting your a digital SLR.
Portrait lens DT 50mm F1.8 SAM
The SAL50F18 is a light, bright portrait lens offering superb optical performance at a price that�s irresistible to first-time DSLR users. With a wide F1.8 aperture, it�s ideal for capturing crisp, beautiful portraits in natural light with smoothly defocused backgrounds. AF performance is quiet and precise thanks to the inbuilt Smooth Autofocus Motor (SAM).
DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
There�s a growing choice choice of over 30 affordable, high quality lenses to exploit the limitless creative possibilities of a.
The range is expanded further with two light, affordable new zoom lenses. Both cover a useful range of focal lengths to expand creative options without weighing you down. The two new zooms also offer smooth AF operation thanks to an inbuilt Smooth Autofocus Motor (SAM).
The DT 18-55mm F3.5-5.6 SAM telephoto zoom is an ideal choice for everyday shooting.
It�s complemented by the DT 55-200mm F4-5.6 SAM telephoto zoom that draws distant subjects closer with a maximum focal length equivalent to 300mm (35mm equiv.)
HVL-F20AM ultra-compact external flash
Brighten up any moment with this versatile, easy to use external flash for your a digital SLR. Slim enough to slip into a shirt pocket, the HVL-F20AM is an ideal add-on for anyone who wants an extra light source to supplement their camera�s pop-up flash.
Flash HVL-F20AM
Weighing less than 100g, the smartly-styled HVL-F20AM folds down to keep a low profile when it�s not being used. Just pull the flash head up � it�s powered up and ready for use whenever it�s needed.
There�s also a handy switch to select Bounce flash operation. This gives indirect lighting for more natural results with portraits and other subjects that can get bleached out by direct light from an inbuilt flash.
The HVL-F20AM doubles as an ideal wireless flash controller for the full-frame a900. While Sony�s flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads.
New lifestyle accessories
There�s now a wider choice of accessories to protect your a camera.
Adding a distinctively feminine touch to the a family, the LCS-TT10 is a new-concept carry case that is both functional and fashionable. There�s space inside for the camera plus kit lens and an extra lens as well as personal accessories. It�s finished in smart beige canvas, and features two side pockets plus a removable shoulder strap.
Alpha DSLR Lifestyle
The new LCS-WR1AM is an ultra-soft, high-quality protective wrap that guards the camera and attached lens from scratches. Available in black, white or brown, it�s a funky alternative to carrying a standard camera bag.
It�s complemented by a new handstrap � also available in black, white or brown � that attaches to the camera body for comfortable, secure shooting.
The LCS-LC1AM is a lens cap holder for convenient storage of the lens cap, which can be mounted on the camera shoulder strap, grip, hand strap or belt (belt mount requires optional carabinier - not included). Also available in black, white or brown.
1:1 macro lens DT 30mm F2.8 SAM
Under development for Autumn 2009, the SAL30M28 makes 1:1 life-size imaging more accessible than ever before. This small, light macro lens opens up exciting new creative possibilities with a detail-packed view of the world in close-up. High quality optics can focus clearly on flowers, insects and other subjects from as close as 2cm away. There�s also an inbuilt Smooth Autofocus Motor (SAM) for quiet, precise AF performance.
�Portrait lens DT 50mm F1.8 SAM
�Two versatile telephoto zooms: DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
�Ultra slim, easy-to-use flash HVL-F20AM � ideal flash commander for a900
��Handbag�-style carry case, wrap cloth, hand strap and lens cap holder in attractive co-ordinated colour finishes
�1:1 macro lens DT 30mm F2.8 SAM (Autumn 2009)
It�s never been easier for keen amateurs and step-up photographers to explore the creative possibilities of their a digital SLR camera.
A choice of affordably-priced new accessories makes the perfect match for easy-to-use new a380, a330 and a230 models. Four compact interchangeable lenses are joined by a beautifully slim, light external flash that�s ideal for everyday shooting, family gatherings and fun-filled trips away.
There�s also a wider choice of lifestyle-oriented accessories, beautifully styled to look great while they�re protecting your a digital SLR.
Portrait lens DT 50mm F1.8 SAM
The SAL50F18 is a light, bright portrait lens offering superb optical performance at a price that�s irresistible to first-time DSLR users. With a wide F1.8 aperture, it�s ideal for capturing crisp, beautiful portraits in natural light with smoothly defocused backgrounds. AF performance is quiet and precise thanks to the inbuilt Smooth Autofocus Motor (SAM).
DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
There�s a growing choice choice of over 30 affordable, high quality lenses to exploit the limitless creative possibilities of a.
The range is expanded further with two light, affordable new zoom lenses. Both cover a useful range of focal lengths to expand creative options without weighing you down. The two new zooms also offer smooth AF operation thanks to an inbuilt Smooth Autofocus Motor (SAM).
The DT 18-55mm F3.5-5.6 SAM telephoto zoom is an ideal choice for everyday shooting.
It�s complemented by the DT 55-200mm F4-5.6 SAM telephoto zoom that draws distant subjects closer with a maximum focal length equivalent to 300mm (35mm equiv.)
HVL-F20AM ultra-compact external flash
Brighten up any moment with this versatile, easy to use external flash for your a digital SLR. Slim enough to slip into a shirt pocket, the HVL-F20AM is an ideal add-on for anyone who wants an extra light source to supplement their camera�s pop-up flash.
Flash HVL-F20AM
Weighing less than 100g, the smartly-styled HVL-F20AM folds down to keep a low profile when it�s not being used. Just pull the flash head up � it�s powered up and ready for use whenever it�s needed.
There�s also a handy switch to select Bounce flash operation. This gives indirect lighting for more natural results with portraits and other subjects that can get bleached out by direct light from an inbuilt flash.
The HVL-F20AM doubles as an ideal wireless flash controller for the full-frame a900. While Sony�s flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads.
New lifestyle accessories
There�s now a wider choice of accessories to protect your a camera.
Adding a distinctively feminine touch to the a family, the LCS-TT10 is a new-concept carry case that is both functional and fashionable. There�s space inside for the camera plus kit lens and an extra lens as well as personal accessories. It�s finished in smart beige canvas, and features two side pockets plus a removable shoulder strap.
Alpha DSLR Lifestyle
The new LCS-WR1AM is an ultra-soft, high-quality protective wrap that guards the camera and attached lens from scratches. Available in black, white or brown, it�s a funky alternative to carrying a standard camera bag.
It�s complemented by a new handstrap � also available in black, white or brown � that attaches to the camera body for comfortable, secure shooting.
The LCS-LC1AM is a lens cap holder for convenient storage of the lens cap, which can be mounted on the camera shoulder strap, grip, hand strap or belt (belt mount requires optional carabinier - not included). Also available in black, white or brown.
1:1 macro lens DT 30mm F2.8 SAM
Under development for Autumn 2009, the SAL30M28 makes 1:1 life-size imaging more accessible than ever before. This small, light macro lens opens up exciting new creative possibilities with a detail-packed view of the world in close-up. High quality optics can focus clearly on flowers, insects and other subjects from as close as 2cm away. There�s also an inbuilt Smooth Autofocus Motor (SAM) for quiet, precise AF performance.
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