Samsung Launches the NX10

SAMSUNG UNVEILS THE NEXT GENERATION OF CAMERA - THE NX10

Samsung NX10�s Innovative Technology Provides �Best in Class� Features with a Large APS-C Size Sensor, Bright AMOLED Screen and Fast Auto Focus to Give Users Ultimate Performance

Ridgefield Park, NJ (January 4, 2010) - Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced the Samsung NX10 � an innovative digital camera that provides users with optimum image quality in a sleek, compact body. Delivering creativity without compromise, users can now be as creative as they want on the move, without having to compromise perfect images. The NX10 will be on display during the 2010 International Consumer Electronics Show, January 7-10, in the Samsung booth #11026 in the Central Hall of the Las Vegas Convention Center.

The NX10 incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and unique, large 3.0� AMOLED screen, allowing users to easily view their images, even in bright sunlight. Users can also record in HD movie to create the full story. Available in two colors, Noble Black and Titan Silver, the Samsung NX10 is small, light and ergonomically designed to ensure maximum portability for everyday use.

The Samsung NX10 ensures users never miss a moment, with one of the fastest AF in its class on the market. The company�s latest innovation, the new DRIMe II Pro engine and advanced AF algorithm, also provide ultra fast AF speed with the higher precision of contrast AF.

The Samsung NX10 has the heart of a DSLR embedded inside the compact frame of a digital camera, successfully integrating the APS-C size CMOS sensor with a mirrorless interchangeable lens, for a sleek, lightweight camera that users can easily take with them everywhere they go.

Consumers are not just limited to taking shots but can also tell their own stories in video format with HD movie recording (H.264 codec).

Samsung continues to extend the usage of AMOLED screens across many products, using a large 3.0� AMOLED screen in Samsung NX10. AMOLED provides easier viewing even in bright sunshine and at acute viewing angles, meaning users no longer need to shield their screen with their hand. The category leading screen also provides 10,000 times faster response rate than conventional LCDs, has a far lower power consumption and higher contrast ratio � 10,000:1 vs. 500:1.

�The new Samsung NX10 marks the start of the next generation of cameras,� said Mr. SJ Park, CEO of Samsung Digital Imaging Company. �We know from our detailed research over several years that what consumers want from their cameras is evolving, which we�ve reflected in the development of the Samsung NX10. With specialist equipment open to everyone and no longer restricted solely to the professional, more and more people want to capture something creative and tell a story through their camera � but they also want something compact that they can carry around with them all day. The large sensor and the ultra fast auto focus give consumers the quality they demand as well as the compactness they want in one exceptional package.�

Mr. Park continued: �Samsung has always been quick to implement cutting edge technology and no more so when it comes to quality of images. For the first time in the market, Samsung has successfully integrated an APS-C size sensor into a compact body by eliminating the mirror box, meaning that our users can now be as creative as they want to be on the move without having to compromise on image quality.�

The Samsung NX10 also contains a range of intelligent features to put professional quality images within reach of the amateur photographer. The Samsung NX10 includes in-depth manual controls and also a Smart Auto function which automatically detects the surrounding environment of the shot and selects the best shooting mode. Its Smart Range feature also enables the user to vividly express both bright areas and dark areas in the same frame, and the Supersonic Dust Reduction system keeps those dust particles clear of the image sensor that can often impair an image. It even senses when the user brings the camera close to their face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power.

Samsung Electronics America�s CES press releases, video content and product images are available at www.samsung.com/newsroom.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

Samsung Launches the NX10

SAMSUNG UNVEILS THE NEXT GENERATION OF CAMERA - THE NX10

Samsung NX10�s Innovative Technology Provides �Best in Class� Features with a Large APS-C Size Sensor, Bright AMOLED Screen and Fast Auto Focus to Give Users Ultimate Performance

Ridgefield Park, NJ (January 4, 2010) - Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced the Samsung NX10 � an innovative digital camera that provides users with optimum image quality in a sleek, compact body. Delivering creativity without compromise, users can now be as creative as they want on the move, without having to compromise perfect images. The NX10 will be on display during the 2010 International Consumer Electronics Show, January 7-10, in the Samsung booth #11026 in the Central Hall of the Las Vegas Convention Center.

The NX10 incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and unique, large 3.0� AMOLED screen, allowing users to easily view their images, even in bright sunlight. Users can also record in HD movie to create the full story. Available in two colors, Noble Black and Titan Silver, the Samsung NX10 is small, light and ergonomically designed to ensure maximum portability for everyday use.

The Samsung NX10 ensures users never miss a moment, with one of the fastest AF in its class on the market. The company�s latest innovation, the new DRIMe II Pro engine and advanced AF algorithm, also provide ultra fast AF speed with the higher precision of contrast AF.

The Samsung NX10 has the heart of a DSLR embedded inside the compact frame of a digital camera, successfully integrating the APS-C size CMOS sensor with a mirrorless interchangeable lens, for a sleek, lightweight camera that users can easily take with them everywhere they go.

Consumers are not just limited to taking shots but can also tell their own stories in video format with HD movie recording (H.264 codec).

Samsung continues to extend the usage of AMOLED screens across many products, using a large 3.0� AMOLED screen in Samsung NX10. AMOLED provides easier viewing even in bright sunshine and at acute viewing angles, meaning users no longer need to shield their screen with their hand. The category leading screen also provides 10,000 times faster response rate than conventional LCDs, has a far lower power consumption and higher contrast ratio � 10,000:1 vs. 500:1.

�The new Samsung NX10 marks the start of the next generation of cameras,� said Mr. SJ Park, CEO of Samsung Digital Imaging Company. �We know from our detailed research over several years that what consumers want from their cameras is evolving, which we�ve reflected in the development of the Samsung NX10. With specialist equipment open to everyone and no longer restricted solely to the professional, more and more people want to capture something creative and tell a story through their camera � but they also want something compact that they can carry around with them all day. The large sensor and the ultra fast auto focus give consumers the quality they demand as well as the compactness they want in one exceptional package.�

Mr. Park continued: �Samsung has always been quick to implement cutting edge technology and no more so when it comes to quality of images. For the first time in the market, Samsung has successfully integrated an APS-C size sensor into a compact body by eliminating the mirror box, meaning that our users can now be as creative as they want to be on the move without having to compromise on image quality.�

The Samsung NX10 also contains a range of intelligent features to put professional quality images within reach of the amateur photographer. The Samsung NX10 includes in-depth manual controls and also a Smart Auto function which automatically detects the surrounding environment of the shot and selects the best shooting mode. Its Smart Range feature also enables the user to vividly express both bright areas and dark areas in the same frame, and the Supersonic Dust Reduction system keeps those dust particles clear of the image sensor that can often impair an image. It even senses when the user brings the camera close to their face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power.

Samsung Electronics America�s CES press releases, video content and product images are available at www.samsung.com/newsroom.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

Samsung Introduces NaBee the Worldwide Wireless USB Solutions for Digital Cameras

COLOGNE, Germany�(BUSINESS WIRE)�September 23, 2008� Samsung Techwin, a worldwide innovator in digital camera technology, and Alereon, Inc., the Certified Wireless USB technology leader for Ultra Wideband (UWB) WiMedia solutions, today announced NaBee, a wireless connectivity solution for Samsung digital still cameras powered by Alereon�s AL5000 Worldwide Wireless USB Chipset. Leveraging Alereon�s worldwide second generation products, the new Samsung solution is the easiest and most convenient way to wirelessly connect a digital camera to a PC. Samsung will be demonstrating NaBee in their booth in Hall 04.2 booth G030 at Photokina in Cologne, Germany.

�We are pleased to work with Samsung, a true worldwide leader in the consumer electronics and digital still camera world,� said Eric Broockman, CEO of Alereon. �As the wireless USB market continues to expand, working with global leaders like Samsung, is an important part of Alereon�s strategy in the Wireless USB space.�

Samsung�s NaBee allows for a simple, high-speed wireless communication between a digital still camera and PC. Plug the miniature dongle into the camera USB connector, and its matching dongle into the PC and it connects just like a standard USB cable. NaBee will be available from all major catalog and online resellers, as well as selected retail outlets in December 2008.

Samsung selected Alereon following rigorous examination of available Certified Wireless USB products. Alereon was chosen based on worldwide compatibility, performance, cost, ease of integration and expertise in the UWB and Wireless USB space.

�As customer demand continues to grow for unique applications, we are dedicated to differentiating our products in powerful ways," said Seong-Young Han, Group Leader of New Business Development at Samsung Techwin. �Samsung is a worldwide leader in the digital camera market and continues to exemplify that leadership with today�s Wireless USB introduction showcasing creative innovation using new high speed wireless technology.�

Paramount to Alereon�s and Samsung�s differentiation is the ability to provide NaBee to customers worldwide. The Alereon AL5000 Chipset family transmits and receives WiMedia band groups one through six, which span frequencies of 3.1 to 10.6 GHz respectively. Unlike competitive bandgroup one or bandgroup three solutions, which may offer as little as a single channel in non-US applications, Alereon provides consumers in Europe, Japan, Korea, China and New Zealand with as many as 19 additional channels. Manufacturers standardizing on Alereon solutions can produce a single product or SKU that can be designed and sold worldwide with a simple software modification to meet local regulatory requirements.

About Samsung Techwin Co. Ltd

Please refer to Samsung Techwin website at http://www.samsungtechwin.com for the company profile.

About Alereon, Inc.

Alereon, Inc. is a fabless semiconductor company using revolutionary Ultra Wideband (UWB) radio technology to develop high-bandwidth, low-power, low-cost Wireless USB and WiMedia UWB chipsets that are ideal for today�s personal computer and portable products, like digital cameras, mp3 players and cell phones. Our mission is to replace the complex tangle of wires that interconnect today's electronic devices with wireless links. For more information, visit http://www.alereon.com.

Samsung Introduces NaBee the Worldwide Wireless USB Solutions for Digital Cameras

COLOGNE, Germany�(BUSINESS WIRE)�September 23, 2008� Samsung Techwin, a worldwide innovator in digital camera technology, and Alereon, Inc., the Certified Wireless USB technology leader for Ultra Wideband (UWB) WiMedia solutions, today announced NaBee, a wireless connectivity solution for Samsung digital still cameras powered by Alereon�s AL5000 Worldwide Wireless USB Chipset. Leveraging Alereon�s worldwide second generation products, the new Samsung solution is the easiest and most convenient way to wirelessly connect a digital camera to a PC. Samsung will be demonstrating NaBee in their booth in Hall 04.2 booth G030 at Photokina in Cologne, Germany.

�We are pleased to work with Samsung, a true worldwide leader in the consumer electronics and digital still camera world,� said Eric Broockman, CEO of Alereon. �As the wireless USB market continues to expand, working with global leaders like Samsung, is an important part of Alereon�s strategy in the Wireless USB space.�

Samsung�s NaBee allows for a simple, high-speed wireless communication between a digital still camera and PC. Plug the miniature dongle into the camera USB connector, and its matching dongle into the PC and it connects just like a standard USB cable. NaBee will be available from all major catalog and online resellers, as well as selected retail outlets in December 2008.

Samsung selected Alereon following rigorous examination of available Certified Wireless USB products. Alereon was chosen based on worldwide compatibility, performance, cost, ease of integration and expertise in the UWB and Wireless USB space.

�As customer demand continues to grow for unique applications, we are dedicated to differentiating our products in powerful ways," said Seong-Young Han, Group Leader of New Business Development at Samsung Techwin. �Samsung is a worldwide leader in the digital camera market and continues to exemplify that leadership with today�s Wireless USB introduction showcasing creative innovation using new high speed wireless technology.�

Paramount to Alereon�s and Samsung�s differentiation is the ability to provide NaBee to customers worldwide. The Alereon AL5000 Chipset family transmits and receives WiMedia band groups one through six, which span frequencies of 3.1 to 10.6 GHz respectively. Unlike competitive bandgroup one or bandgroup three solutions, which may offer as little as a single channel in non-US applications, Alereon provides consumers in Europe, Japan, Korea, China and New Zealand with as many as 19 additional channels. Manufacturers standardizing on Alereon solutions can produce a single product or SKU that can be designed and sold worldwide with a simple software modification to meet local regulatory requirements.

About Samsung Techwin Co. Ltd

Please refer to Samsung Techwin website at http://www.samsungtechwin.com for the company profile.

About Alereon, Inc.

Alereon, Inc. is a fabless semiconductor company using revolutionary Ultra Wideband (UWB) radio technology to develop high-bandwidth, low-power, low-cost Wireless USB and WiMedia UWB chipsets that are ideal for today�s personal computer and portable products, like digital cameras, mp3 players and cell phones. Our mission is to replace the complex tangle of wires that interconnect today's electronic devices with wireless links. For more information, visit http://www.alereon.com.

Samsung GX-20 DSLR: Review

If the Samsung GX-10 grabbed your attention, then the GX-20 is much the same, but with a beefy injection of megapixel power. There aren't many fundamental differences beyond this, so GX-10 users may not see a strong enough reason to pay out for the newer model.

As a standalone camera, the Samsung GX-20 is a sturdy little beast. The weather-sealed body ensures use in the harshest of places; with the controls well laid out and easy to use. It's the sort of camera that, with the right lenses, could be the ideal travel companion. Just because Samsung are relatively new to the photographic game is by no means an excuse to ignore what the GX-20 is - a powerful little DSLR that will give other manufacturers a good run for their money.

Mike Lowe


more : thinkcamera

Samsung GX-20 DSLR: Review

If the Samsung GX-10 grabbed your attention, then the GX-20 is much the same, but with a beefy injection of megapixel power. There aren't many fundamental differences beyond this, so GX-10 users may not see a strong enough reason to pay out for the newer model.

As a standalone camera, the Samsung GX-20 is a sturdy little beast. The weather-sealed body ensures use in the harshest of places; with the controls well laid out and easy to use. It's the sort of camera that, with the right lenses, could be the ideal travel companion. Just because Samsung are relatively new to the photographic game is by no means an excuse to ignore what the GX-20 is - a powerful little DSLR that will give other manufacturers a good run for their money.

Mike Lowe


more : thinkcamera

Samsung GX-20 Review

At first glance the Samsung GX20 simply looks like an incremental upgrade of the GX10, with relatively few additions on offer apart from the headline-grabbing 14 megapixel resolution. Whilst the increased image size is certainly worthy of attention, Samsung have made a substantial number of improvements underneath the surface that add up to make the GX-20 a really compelling DSLR camera.

Samsung have made some notable improvements with the GX-20 in terms of it's responsiveness and ease-of-use, in particular offering much quicker file write times that really speed up using the camera. If you have a collection of Samsung or Pentax lenses, you'll love the new AF Adjustment custom function, which allows you to precisely calibrate each one to the GX-20, and the Dust Alert feature shows you exactly where the dust is on the sensor. Studio photographers can now seriously consider the GX-20 because of the welcome addition of an X-sync socket, and the camera still offers dust and water-resistance and effective anti-shake and dust-removal systems.

Mark Goldstein

more : photographyblog

Samsung GX-20 Review

At first glance the Samsung GX20 simply looks like an incremental upgrade of the GX10, with relatively few additions on offer apart from the headline-grabbing 14 megapixel resolution. Whilst the increased image size is certainly worthy of attention, Samsung have made a substantial number of improvements underneath the surface that add up to make the GX-20 a really compelling DSLR camera.

Samsung have made some notable improvements with the GX-20 in terms of it's responsiveness and ease-of-use, in particular offering much quicker file write times that really speed up using the camera. If you have a collection of Samsung or Pentax lenses, you'll love the new AF Adjustment custom function, which allows you to precisely calibrate each one to the GX-20, and the Dust Alert feature shows you exactly where the dust is on the sensor. Studio photographers can now seriously consider the GX-20 because of the welcome addition of an X-sync socket, and the camera still offers dust and water-resistance and effective anti-shake and dust-removal systems.

Mark Goldstein

more : photographyblog

Samsung GX20 Sample Photos

Samsung GX20 Photo Gallery : At a Samsung press conference held in castle 'de Hooge Vuursche' situated in Baarn, the Netherlands, I was given the opportunity to shoot with the Samsung GX20 digital SLR camera. The Samsung GX20 DLSR features a 14.6 Megapixel CMOS sensor, an integrated dual dust removal system, a 2.7 inch LCD monitor with Live View, an optical image stabilizer and an enhanced digital filter system that adds to a high dynamic range. The Samsung GX-20 SLR camera has a silicon sealing protecting the camera effectively against water and dust. The nature photographer will certainly appreciate this feature. The Live View function facilitates shooting from impossible angles and positions.

Mark Peters

more : letsgodigital

Samsung GX20 Sample Photos

Samsung GX20 Photo Gallery : At a Samsung press conference held in castle 'de Hooge Vuursche' situated in Baarn, the Netherlands, I was given the opportunity to shoot with the Samsung GX20 digital SLR camera. The Samsung GX20 DLSR features a 14.6 Megapixel CMOS sensor, an integrated dual dust removal system, a 2.7 inch LCD monitor with Live View, an optical image stabilizer and an enhanced digital filter system that adds to a high dynamic range. The Samsung GX-20 SLR camera has a silicon sealing protecting the camera effectively against water and dust. The nature photographer will certainly appreciate this feature. The Live View function facilitates shooting from impossible angles and positions.

Mark Peters

more : letsgodigital

Samsung Digital Camera Goes to Space

2 Samsung Techwin cameras, a DSLR camera and an NV camera, received approval from Russia�s Energia
(an organization which developed the Soyuz spacecraft and the international space station), will be taken on board the Soyuz spacecraft and used on the international space station
- They were recognized as a top world-class digital cameras that can be used even in outer space

Digital cameras from Samsung Techwin, (CEO Junggu Lee, www.samsungcamera.com), a leading global digital camera company with cutting-edge technology, have received final approval from Russia�s Energia and were chosen as �outer space digital cameras� that can be used even in outer space. In a world first, the Samsung NV camera will be used by Energia at the space station as the world�s #1 compact digital camera.

The outer space digital cameras from Samsung Techwin, 2 cameras including 1 DSLR camera and 1 NV camera plus batteries, etc., will be flying on the Soyuz spacecraft on April 8th and will delivered to the Korean astronaut Soyeon Lee as well as Russian scientists. The cameras will be used to record daily life in space for 10 days, and the camera�s capabilities will be tested in the outer space environment for about 7 days.
So that they can be used in a space environment which is different from the earth, they will undergo rigorous quality testing. If the cameras have not been built with precise technology, they can not only easily break down in the weightless environment of space, they can also cause danger to the spacecraft and the space mission by releasing minute dust and electromagnetic waves.

To pass the complicated and rigorous test process, Samsung Techwin�s DSLR camera and NV camera underwent several rounds of document preparation work and a certification process starting in February of 2007 and lasting a year. It underwent an intense shock and vibration test for when the rocket launches, plus a test to check that it is electromagnetically safe and a 3 part safety equipment test for the battery as well as other tests to receive final approval from Russia�s Energia.

A Samsung Techwin representative said, �On a historic day when a Korean takes flight into space for the first time, our company is proud that our technology is providing the first Korean digital camera in space. It means that we are letting the world know we have the best technology in the digital camera field. Henceforth Samsung Techwin will continue to develop world-class products for the space age, and we will look to capture more of the global market."

Samsung Digital Camera Goes to Space

2 Samsung Techwin cameras, a DSLR camera and an NV camera, received approval from Russia�s Energia
(an organization which developed the Soyuz spacecraft and the international space station), will be taken on board the Soyuz spacecraft and used on the international space station
- They were recognized as a top world-class digital cameras that can be used even in outer space

Digital cameras from Samsung Techwin, (CEO Junggu Lee, www.samsungcamera.com), a leading global digital camera company with cutting-edge technology, have received final approval from Russia�s Energia and were chosen as �outer space digital cameras� that can be used even in outer space. In a world first, the Samsung NV camera will be used by Energia at the space station as the world�s #1 compact digital camera.

The outer space digital cameras from Samsung Techwin, 2 cameras including 1 DSLR camera and 1 NV camera plus batteries, etc., will be flying on the Soyuz spacecraft on April 8th and will delivered to the Korean astronaut Soyeon Lee as well as Russian scientists. The cameras will be used to record daily life in space for 10 days, and the camera�s capabilities will be tested in the outer space environment for about 7 days.
So that they can be used in a space environment which is different from the earth, they will undergo rigorous quality testing. If the cameras have not been built with precise technology, they can not only easily break down in the weightless environment of space, they can also cause danger to the spacecraft and the space mission by releasing minute dust and electromagnetic waves.

To pass the complicated and rigorous test process, Samsung Techwin�s DSLR camera and NV camera underwent several rounds of document preparation work and a certification process starting in February of 2007 and lasting a year. It underwent an intense shock and vibration test for when the rocket launches, plus a test to check that it is electromagnetically safe and a 3 part safety equipment test for the battery as well as other tests to receive final approval from Russia�s Energia.

A Samsung Techwin representative said, �On a historic day when a Korean takes flight into space for the first time, our company is proud that our technology is providing the first Korean digital camera in space. It means that we are letting the world know we have the best technology in the digital camera field. Henceforth Samsung Techwin will continue to develop world-class products for the space age, and we will look to capture more of the global market."

Samsung shoots for the bigger picture in digicams

HAVING gained a strong foothold in mobile phones, consumer electronics and music players, Samsung is now turning its gunsights on the digital camera segment and has set a two-year target to go from newcomer to market leader.

Despite being a new entrant to this product segment, the Korean tech giant has been snapping at the heels of established rivals like Canon, Nikon and Sony, particularly with its barrage of affordable compact cameras.

Citing statistics from research firm GfK, Ki-Heung Yoon, managing director of the electronics business divison at Samsung Asia, said the company managed to double its market share in Singapore's compact digital camera market from 4 per cent in 2006 to 9 per cent last year.

'Samsung saw more than 100 per cent growth in the category in 2007,' he told BizIT in a recent interview. 'We have a holistic strategy to help us achieve 50 per cent growth in sales volume this year. We expect this to help us grow our market share from 9 per cent to 15 per cent ( in the digital compact camera category).'

If the sales feat is achieved, Samsung will move from being market challenger to rank among the republic's top three camera manufacturers, a grouping which has always been dominated exclusively by Japanese brands like Canon, Nikon, FujiFilm and Casio.

'Our goal is to attain a market share of 25 per cent by 2010,' he stressed.

And if Samsung's track record is anything to go by, incumbents may soon have a cause for concern. The company only guns for top placing in every segment it sets its eyes on and is willing to put enormous marketing and research muscle to realise its aim.

The firm issued a similar war cry last year in the battlefield for portable music players, saying that it was shooting for runner-up position in the cut-throat Singapore market by 2008. Recent statistics from market analysts show that Samsung has indeed displaced homegrown IT darling Creative to become number two, behind runaway leader Apple.

To replicate this success, the company has already made a series of bold moves over the last few years. Besides joining hands with Pentax to develop high-end DSLR (digital single-lens reflex) cameras, the company also shifted the sales and marketing functions for this product category from Samsung Techwin to Samsung Electronics, Mr Yoon revealed.

Samsung Techwin is the business unit responsible for developing the company's digital imaging product line but moving these responsibilities to its more well-heeled counterpart is a sure sign of the firm's aggressive ambition. As a result, consumers can expect more hard-hitting marketing and promotional activities and channels development efforts will also be ramped up accordingly.

'We have also enhanced our research and development for the (digital camera) category by integrating the function into our main Suwon complex in Korea, which will help us better develop compelling products to meet consumers' needs,' he said.

To fuel its ascension into the big league, Samsung last week took the wraps off 11 new digital cameras that are set to hit local retail shelves this year.

These include the NV24HD, the firm's flagship high-definition (HD) offering. The 10 megapixel sharpshooter, set to be launched here in April, can record 720p resolution videos at 30 frames per second and can be linked to a HD television set through a HDMI cable.

Apart from compact cameras aimed at the masses, the company will also introduce its fourth DSLR in the form of the GX-20, a 14.6-megapixel powerhouse designed for demanding shutterbugs. The product can be used with add-on lenses from both Samsung and Pentax, and claims to be dust and moisture resistant. A dual dust reduction system is also built in to keep the image sensor in pristine condition. The GX-20 is set be launched in the second half of this year but pricing remains undisclosed.

source : business-times.asia1.com.sg

Samsung shoots for the bigger picture in digicams

HAVING gained a strong foothold in mobile phones, consumer electronics and music players, Samsung is now turning its gunsights on the digital camera segment and has set a two-year target to go from newcomer to market leader.

Despite being a new entrant to this product segment, the Korean tech giant has been snapping at the heels of established rivals like Canon, Nikon and Sony, particularly with its barrage of affordable compact cameras.

Citing statistics from research firm GfK, Ki-Heung Yoon, managing director of the electronics business divison at Samsung Asia, said the company managed to double its market share in Singapore's compact digital camera market from 4 per cent in 2006 to 9 per cent last year.

'Samsung saw more than 100 per cent growth in the category in 2007,' he told BizIT in a recent interview. 'We have a holistic strategy to help us achieve 50 per cent growth in sales volume this year. We expect this to help us grow our market share from 9 per cent to 15 per cent ( in the digital compact camera category).'

If the sales feat is achieved, Samsung will move from being market challenger to rank among the republic's top three camera manufacturers, a grouping which has always been dominated exclusively by Japanese brands like Canon, Nikon, FujiFilm and Casio.

'Our goal is to attain a market share of 25 per cent by 2010,' he stressed.

And if Samsung's track record is anything to go by, incumbents may soon have a cause for concern. The company only guns for top placing in every segment it sets its eyes on and is willing to put enormous marketing and research muscle to realise its aim.

The firm issued a similar war cry last year in the battlefield for portable music players, saying that it was shooting for runner-up position in the cut-throat Singapore market by 2008. Recent statistics from market analysts show that Samsung has indeed displaced homegrown IT darling Creative to become number two, behind runaway leader Apple.

To replicate this success, the company has already made a series of bold moves over the last few years. Besides joining hands with Pentax to develop high-end DSLR (digital single-lens reflex) cameras, the company also shifted the sales and marketing functions for this product category from Samsung Techwin to Samsung Electronics, Mr Yoon revealed.

Samsung Techwin is the business unit responsible for developing the company's digital imaging product line but moving these responsibilities to its more well-heeled counterpart is a sure sign of the firm's aggressive ambition. As a result, consumers can expect more hard-hitting marketing and promotional activities and channels development efforts will also be ramped up accordingly.

'We have also enhanced our research and development for the (digital camera) category by integrating the function into our main Suwon complex in Korea, which will help us better develop compelling products to meet consumers' needs,' he said.

To fuel its ascension into the big league, Samsung last week took the wraps off 11 new digital cameras that are set to hit local retail shelves this year.

These include the NV24HD, the firm's flagship high-definition (HD) offering. The 10 megapixel sharpshooter, set to be launched here in April, can record 720p resolution videos at 30 frames per second and can be linked to a HD television set through a HDMI cable.

Apart from compact cameras aimed at the masses, the company will also introduce its fourth DSLR in the form of the GX-20, a 14.6-megapixel powerhouse designed for demanding shutterbugs. The product can be used with add-on lenses from both Samsung and Pentax, and claims to be dust and moisture resistant. A dual dust reduction system is also built in to keep the image sensor in pristine condition. The GX-20 is set be launched in the second half of this year but pricing remains undisclosed.

source : business-times.asia1.com.sg

Samsung GX10 DSLR camera review

REVIEW: 30 January 2008 - Samsung�s entry in to the D-SLR marketplace came by rebadging Pentax D-SLRs and allows the company to build a corner in the market from which it can attempt to expand its market share. Samsung threw money at building its compact model market share and it has worked and Samsung assured us that it will develop its �own� D-SLRs in the near future and already the GX10�s update, the imaginatively named GX20 has been announced.

So, it is not before time that the GX10 arrived on my desk and on the face of it, the camera is identical to the Pentax K10D on which it is based. Advantages are the camera has a massive lens range to adopt with an even bigger installed lens base as all KA and KAF2 optics can be used.

Build is tough with key camera seals proofed against ingress of dirt and moisture including the SDHC external storage port on the camera�s right side. The 10.2-megapixel sensor boasts a sensor cleaning system that unfortunately clearly does not work properly.

Each time the camera�s turned on the thing vibrates rapidly as the sensor cleaning cycle struts its stuff, so you know quite clearly it is working as an option in the easy to follow � and use � menu system, displayed on the camera�s 2.5-inch colour screen.

Doug Harman

more : pocket-lint

Samsung GX10 DSLR camera review

REVIEW: 30 January 2008 - Samsung�s entry in to the D-SLR marketplace came by rebadging Pentax D-SLRs and allows the company to build a corner in the market from which it can attempt to expand its market share. Samsung threw money at building its compact model market share and it has worked and Samsung assured us that it will develop its �own� D-SLRs in the near future and already the GX10�s update, the imaginatively named GX20 has been announced.

So, it is not before time that the GX10 arrived on my desk and on the face of it, the camera is identical to the Pentax K10D on which it is based. Advantages are the camera has a massive lens range to adopt with an even bigger installed lens base as all KA and KAF2 optics can be used.

Build is tough with key camera seals proofed against ingress of dirt and moisture including the SDHC external storage port on the camera�s right side. The 10.2-megapixel sensor boasts a sensor cleaning system that unfortunately clearly does not work properly.

Each time the camera�s turned on the thing vibrates rapidly as the sensor cleaning cycle struts its stuff, so you know quite clearly it is working as an option in the easy to follow � and use � menu system, displayed on the camera�s 2.5-inch colour screen.

Doug Harman

more : pocket-lint

Samsung CMOS Image Sensor Mounted Camera Best 14.6 Mega Pixel DSLR Camera of its kind

- Samsung APS-C size CMOS image sensor mounted
- Clear picture using Optical Image Stabilization (OIS) with the shaking image sensor method
- Waterproof body through dust- and waterproof design
- Double de-dusting function used

Samsung Digital Camera (CEO Lee Joong-Goo, www.samsungcamera.com) has announced the launch of a new DSLR (Digital Single Lens Reflex) camera, the 'GX-20' with upgraded functions and capabilities.

? The Samsung Techwin GX-20 is equipped with the best 14.6 Mega pixel CMOS of its kind, an Optical Image Stabilization (OIS) with shaking image sensor method, a de-dusting function, and various image correction functions which enable emotive images to be captured and saved. The GX-20 is an intermediate level of DSLR camera, and may satisfy families, amateur photographers, and even professionals.

? A 14.6 Mega pixel CMOS image sensor, which is developed by Samsung and Pentax together and manufactured by Samsung, is used for the first time in the GX-20. The effective pixels of the 14.6 Mega pixel CMOS image sensor in the APS-C size (23.4mm�15.5mm) produces excellent images with better clarity, and greater enjoyment when shooting.

? This CMOS image sensor has finally been developed after two years of effort, from 2006. It has the advantages of using a battery for extended time of use, with low power consumption and noise reduction at high sensitivity. Moreover, the CMOS image sensor can express clear images with high definition and excellent reliability in color by improving the amount of light received per unit area through the refinement of the circuit process. Even though Samsung encountered many obstacles when designing the CMOS, we overcame those and improved its efficiency. Samsung will show the world its technologies once again by having technologies and equipment that enable the production of the CMOS with the highest number of pixels in any camera of its kind.

? For customers who want clearer pictures, the GX-20 utilizes the OIS (Optical Image Stabilization) with shaking image sensor method. The OIS quickly detects minor vibrations in the hands, and minimizes camera shake by moving the image sensor in the opposite direction of the shakes.

? As the use of DSLR cameras has lately increased rapidly, shooting locations have become diversified to include mountains and seas, and so on. Customers� requests for the prevention of dust and moisture have therefore increased. The GX-20 cameras have a specific dust- and waterproof design, on the luxury model DSLR body. 72 areas on the inside of the camera�s body, such as the shutter button, the operational button and the dial, are sealed to minimize any internal damage to the camera from hazards such as water, sand and dust.

? The dual dust reduction system of the GX-20 removes any dust as much as possible by using two high technologies simultaneously, and this prevents unnecessary spots or marks on the picture. Microscopic dust cannot be adsorbed onto the image sensor itself, which has a special protective coating. Adsorbed microscopic dust is shaken off through the shaking image sensor system, and spotless clean pictures can be obtained as a result.

? The GX-20 can support a high sensitivity ISO 3200 and produce optimal image quality under any circumstances through the equipped upgraded image correction technologies, such as the HDR (High Dynamic Range) function for broader expressions, by expanding the expression range of bright and dark areas. This product also provides professionals with an X sync for connection with an external flash, a one-touch RAW & JPEG conversion button and high class RAW format conversion software. Moreover, as per the customers� requests for a large LCD, the GX-20 is equipped with a high quality, 6.86cm (2.7 inch) LCD, and shot images can be checked with more clarity and brightness. A live-view function also provides the convenience of being able to shoot subjects by directly looking at the LCD screen rather than through the viewfinder.

? A Samsung Techwin employee said, �This product will satisfy everyone from professional photographers to amateur photographers with its powerful functions and high performance, and will make a breakthrough in the DSLR camera industry. Through the release of this product in early March of this year, Samsung Techwin said �we will reshuffle the worldwide DSLR camera industry to a 3-strong structure of competitors.�

source : samsungcamera

Samsung CMOS Image Sensor Mounted Camera Best 14.6 Mega Pixel DSLR Camera of its kind

- Samsung APS-C size CMOS image sensor mounted
- Clear picture using Optical Image Stabilization (OIS) with the shaking image sensor method
- Waterproof body through dust- and waterproof design
- Double de-dusting function used

Samsung Digital Camera (CEO Lee Joong-Goo, www.samsungcamera.com) has announced the launch of a new DSLR (Digital Single Lens Reflex) camera, the 'GX-20' with upgraded functions and capabilities.

? The Samsung Techwin GX-20 is equipped with the best 14.6 Mega pixel CMOS of its kind, an Optical Image Stabilization (OIS) with shaking image sensor method, a de-dusting function, and various image correction functions which enable emotive images to be captured and saved. The GX-20 is an intermediate level of DSLR camera, and may satisfy families, amateur photographers, and even professionals.

? A 14.6 Mega pixel CMOS image sensor, which is developed by Samsung and Pentax together and manufactured by Samsung, is used for the first time in the GX-20. The effective pixels of the 14.6 Mega pixel CMOS image sensor in the APS-C size (23.4mm�15.5mm) produces excellent images with better clarity, and greater enjoyment when shooting.

? This CMOS image sensor has finally been developed after two years of effort, from 2006. It has the advantages of using a battery for extended time of use, with low power consumption and noise reduction at high sensitivity. Moreover, the CMOS image sensor can express clear images with high definition and excellent reliability in color by improving the amount of light received per unit area through the refinement of the circuit process. Even though Samsung encountered many obstacles when designing the CMOS, we overcame those and improved its efficiency. Samsung will show the world its technologies once again by having technologies and equipment that enable the production of the CMOS with the highest number of pixels in any camera of its kind.

? For customers who want clearer pictures, the GX-20 utilizes the OIS (Optical Image Stabilization) with shaking image sensor method. The OIS quickly detects minor vibrations in the hands, and minimizes camera shake by moving the image sensor in the opposite direction of the shakes.

? As the use of DSLR cameras has lately increased rapidly, shooting locations have become diversified to include mountains and seas, and so on. Customers� requests for the prevention of dust and moisture have therefore increased. The GX-20 cameras have a specific dust- and waterproof design, on the luxury model DSLR body. 72 areas on the inside of the camera�s body, such as the shutter button, the operational button and the dial, are sealed to minimize any internal damage to the camera from hazards such as water, sand and dust.

? The dual dust reduction system of the GX-20 removes any dust as much as possible by using two high technologies simultaneously, and this prevents unnecessary spots or marks on the picture. Microscopic dust cannot be adsorbed onto the image sensor itself, which has a special protective coating. Adsorbed microscopic dust is shaken off through the shaking image sensor system, and spotless clean pictures can be obtained as a result.

? The GX-20 can support a high sensitivity ISO 3200 and produce optimal image quality under any circumstances through the equipped upgraded image correction technologies, such as the HDR (High Dynamic Range) function for broader expressions, by expanding the expression range of bright and dark areas. This product also provides professionals with an X sync for connection with an external flash, a one-touch RAW & JPEG conversion button and high class RAW format conversion software. Moreover, as per the customers� requests for a large LCD, the GX-20 is equipped with a high quality, 6.86cm (2.7 inch) LCD, and shot images can be checked with more clarity and brightness. A live-view function also provides the convenience of being able to shoot subjects by directly looking at the LCD screen rather than through the viewfinder.

? A Samsung Techwin employee said, �This product will satisfy everyone from professional photographers to amateur photographers with its powerful functions and high performance, and will make a breakthrough in the DSLR camera industry. Through the release of this product in early March of this year, Samsung Techwin said �we will reshuffle the worldwide DSLR camera industry to a 3-strong structure of competitors.�

source : samsungcamera

Samsung To Introduce Next-Generation DSLR at PMA 2008 / GX-20 Boasts CMOS Sensor, Improved Shake Reduction, and Live View LCD

Ridgefield Park, NJ (January 24, 2008) � At the 2008 Photo Marketing Association Show, (PMA 2008) Samsung will introduce the GX-20 � its highly-anticipated, next-generation DSLR. A 14.6 mega-pixel DSLR, the GX-20 extends the range of Samsung�s acclaimed GX-Series and boasts an impressive feature set that will garner the attention of any professional or photographer or enthusiast.

The GX-20 improves on many of the advanced qualities of its sibling DSLR, the 10.2 mega-pixel GX-10; however a host of new features and firsts truly set this camera apart from any other GX-Series model previously introduced by Samsung. The GX-20 is highlighted by its proprietary, high-performance CMOS sensor. The Samsung CMOS sensor is equipped with 14 mega-pixel resolution, can capture 14-bit RAW images, and maintains outstanding noise performance, even at a high ISO setting of 6400. The GX-20 also incorporates improved sensor-based shake-reduction as well as a double dust-removal system, which is designed to prevent miniscule specs of dust from ruining a perfect image.

�This is an exciting time for Samsung,� said Stewart Henderson Vice President Marketing, Samsung Opto-Electronics America. �The DSLR market is one of the fastest growing segments of the imaging industry, one which Samsung has served quite well over the past few years with our previous GX-Series DSLRs. With the introduction of the higher-end, professional-grade GX-20, Samsung can now address the needs of the more advanced photographer with a DSLR bearing an impressive list of state-of-the-art photographic technologies.�

Designed for the advanced amateur and professional photographer, the GX-20 is the fourth model in Samsung�s rapidly growing DSLR range. The premier model of the GX family, Samsung�s new GX-20 takes performance to a whole new level with an array of new and improved features, all which will allow users to capture images of uncompromising quality in any environment or setting. Photographers of all skill levels will appreciate the GX-20�s large 2.7 inch Live View LCD screen, which allows users to check composition and focus directly on the LCD in real time.

The GX-20�s improved sensor-based shake reduction system, dubbed Optical Image Stabilization (OIS), helps photographers overcome the detrimental effects of hand shake and helps minimize blur in situations where the camera is unstable or in low-light conditions. Because it resides in the camera body, as opposed to the lens, the OPS feature works with a wide range of lenses, including Samsung�s Schneider D-XENON family and the full range of Pentax, KAF2, KAF and KA mount lenses.

Samsung�s full range of optics include two zooms, the 18~55mm and 50~200mm Schneider D-XENONs, as well as five new Schneider D-XENON lenses (introduced in 2007). The new Schneider D-XENON lenses are available for use with the entire GX-Series of DSLRs and consist of a 10~17mm, F3.5-4.5 fish-eye zoom, a 12~24mm, F4 ultra-wide zoom, a 16~45mm, F4 wide zoom, a 35mm, F2 fixed focus and a 100mm, F2.8 macro lens.

Additionally, the GX-20 features a Pentaprism viewfinder that yields a 95 % wide field of view and provides photographers with a bright and accurate view of their subject, allowing them to properly frame and fine tune out-of-focus areas. Furthermore, with a maximum shutter speed of 1/4000 second, shooters can rest assured that they�ll never miss the perfect shot, especially when it comes to fast-moving events.

The GX-20�s revolutionary new double dust-removal system is designed to prevent dust from threatening the quality of images captured with the GX-20. Samsung has incorporated an advanced dust-removal system that can be set to automatically vibrate the CMOS sensor when the GX-20 is powered on or engaged independently by the shooter, and has also manufactured the GX-20�s proprietary sensor with a special dust resistant coating, further eliminating the possibility of unwanted specs or blemishes ruining an otherwise perfect picture. As if that weren�t enough, the GX-20 boasts a specially designed body that was made to stand up to the elements. Every button, gap and other potentially vulnerable area on the camera�s body has been fortified with special seals and silicone to protect against damage from water, sand and a host of other elements.

Another attractive feature for advanced photographers is the GX-20�s superb RAW image format support. The exclusive one-touch RAW shooting button enables users to quickly capture 14-bit RAW images, which can then be quickly be viewed on the LCD screen. If the shooter desires, the RAW image can also be converted to JPEG format directly on the camera. The GX-20�s intuitive and easy to use interface makes even the most advanced tasks easy to accomplish for just about anyone. The GX-20�s continuous shooting mode is capable of capturing up to three pictures per second (pps). Depending on available memory, shooters can capture an unlimited number of JPEG images in continuous shooting mode, and up to nine images in RAW format.

For accurate auto focusing in any shooting condition, shooters can take advantage of the GX-20�s 11-point TTL, wide-area Auto Focus system. For added versatility and to compliment their shooting style, users have a choice of AF-single or AF-continuous. The GX-20 also features a TTL open-aperture 16-segment metering system for accurate exposures, as well as center-weighted and spot metering.

Samsung GX-20: $1399.95 MSRP � Available March 2008

Samsung Opto-Electronics America, Inc., Ridgefield Park, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name.

For full specifications and hi-res images visit the Samsung Camera website at: www.samsungcameraUSA.com.

Samsung To Introduce Next-Generation DSLR at PMA 2008 / GX-20 Boasts CMOS Sensor, Improved Shake Reduction, and Live View LCD

Ridgefield Park, NJ (January 24, 2008) � At the 2008 Photo Marketing Association Show, (PMA 2008) Samsung will introduce the GX-20 � its highly-anticipated, next-generation DSLR. A 14.6 mega-pixel DSLR, the GX-20 extends the range of Samsung�s acclaimed GX-Series and boasts an impressive feature set that will garner the attention of any professional or photographer or enthusiast.

The GX-20 improves on many of the advanced qualities of its sibling DSLR, the 10.2 mega-pixel GX-10; however a host of new features and firsts truly set this camera apart from any other GX-Series model previously introduced by Samsung. The GX-20 is highlighted by its proprietary, high-performance CMOS sensor. The Samsung CMOS sensor is equipped with 14 mega-pixel resolution, can capture 14-bit RAW images, and maintains outstanding noise performance, even at a high ISO setting of 6400. The GX-20 also incorporates improved sensor-based shake-reduction as well as a double dust-removal system, which is designed to prevent miniscule specs of dust from ruining a perfect image.

�This is an exciting time for Samsung,� said Stewart Henderson Vice President Marketing, Samsung Opto-Electronics America. �The DSLR market is one of the fastest growing segments of the imaging industry, one which Samsung has served quite well over the past few years with our previous GX-Series DSLRs. With the introduction of the higher-end, professional-grade GX-20, Samsung can now address the needs of the more advanced photographer with a DSLR bearing an impressive list of state-of-the-art photographic technologies.�

Designed for the advanced amateur and professional photographer, the GX-20 is the fourth model in Samsung�s rapidly growing DSLR range. The premier model of the GX family, Samsung�s new GX-20 takes performance to a whole new level with an array of new and improved features, all which will allow users to capture images of uncompromising quality in any environment or setting. Photographers of all skill levels will appreciate the GX-20�s large 2.7 inch Live View LCD screen, which allows users to check composition and focus directly on the LCD in real time.

The GX-20�s improved sensor-based shake reduction system, dubbed Optical Image Stabilization (OIS), helps photographers overcome the detrimental effects of hand shake and helps minimize blur in situations where the camera is unstable or in low-light conditions. Because it resides in the camera body, as opposed to the lens, the OPS feature works with a wide range of lenses, including Samsung�s Schneider D-XENON family and the full range of Pentax, KAF2, KAF and KA mount lenses.

Samsung�s full range of optics include two zooms, the 18~55mm and 50~200mm Schneider D-XENONs, as well as five new Schneider D-XENON lenses (introduced in 2007). The new Schneider D-XENON lenses are available for use with the entire GX-Series of DSLRs and consist of a 10~17mm, F3.5-4.5 fish-eye zoom, a 12~24mm, F4 ultra-wide zoom, a 16~45mm, F4 wide zoom, a 35mm, F2 fixed focus and a 100mm, F2.8 macro lens.

Additionally, the GX-20 features a Pentaprism viewfinder that yields a 95 % wide field of view and provides photographers with a bright and accurate view of their subject, allowing them to properly frame and fine tune out-of-focus areas. Furthermore, with a maximum shutter speed of 1/4000 second, shooters can rest assured that they�ll never miss the perfect shot, especially when it comes to fast-moving events.

The GX-20�s revolutionary new double dust-removal system is designed to prevent dust from threatening the quality of images captured with the GX-20. Samsung has incorporated an advanced dust-removal system that can be set to automatically vibrate the CMOS sensor when the GX-20 is powered on or engaged independently by the shooter, and has also manufactured the GX-20�s proprietary sensor with a special dust resistant coating, further eliminating the possibility of unwanted specs or blemishes ruining an otherwise perfect picture. As if that weren�t enough, the GX-20 boasts a specially designed body that was made to stand up to the elements. Every button, gap and other potentially vulnerable area on the camera�s body has been fortified with special seals and silicone to protect against damage from water, sand and a host of other elements.

Another attractive feature for advanced photographers is the GX-20�s superb RAW image format support. The exclusive one-touch RAW shooting button enables users to quickly capture 14-bit RAW images, which can then be quickly be viewed on the LCD screen. If the shooter desires, the RAW image can also be converted to JPEG format directly on the camera. The GX-20�s intuitive and easy to use interface makes even the most advanced tasks easy to accomplish for just about anyone. The GX-20�s continuous shooting mode is capable of capturing up to three pictures per second (pps). Depending on available memory, shooters can capture an unlimited number of JPEG images in continuous shooting mode, and up to nine images in RAW format.

For accurate auto focusing in any shooting condition, shooters can take advantage of the GX-20�s 11-point TTL, wide-area Auto Focus system. For added versatility and to compliment their shooting style, users have a choice of AF-single or AF-continuous. The GX-20 also features a TTL open-aperture 16-segment metering system for accurate exposures, as well as center-weighted and spot metering.

Samsung GX-20: $1399.95 MSRP � Available March 2008

Samsung Opto-Electronics America, Inc., Ridgefield Park, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name.

For full specifications and hi-res images visit the Samsung Camera website at: www.samsungcameraUSA.com.