Hi, I'm Lise. Buy this phone.

Flipping through a lifestyle magazine in a waiting room last week, I couldn't help but stop my speedy flip through the rag on an ad for Blackberry featuring Asymptote's Lise Anne Couture. While easily more photogenic than co-principal Hani Rashid, nevertheless I was quite shocked to see an architect hawking expensive mobile electronics. I was also surprised that a more well-known architect didn't get the job. But when one pictures the most famous woman architect, Zaha Hadid, it's easy to see the shallow, surface-oriented minds of the advertisers easily making that decision, particularly with the fact that advertising isn't limited to the page these days, but also includes the requisite sound + video.