Canon hopes the new EOS Rebel XSi will help it reclaim the top spot in SLR camera market share in 2008 in Japan, according to a report Thursday.
Canon lost the top spot in Japan to Nikon, but the new entry-level Rebel XSi (called the 450D in Europe and the Kiss X2 in Asia) should help the company fight back this year, according to Canon director Masaya Maeda, quoted by Thomson after a Canon press conference.
Canon's ambitions are broader than just Japan and SLRs, though its lead isn't as threatened in other segments. "In 2008, we aim to capture the top market share in Japan as well as globally, in both the compact and SLR camera segments," Thomson quoted Canon president Tsuneji Uchida as saying.
Stephen Shankland
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