Motrin Ad Controversy - Who Gained from it?

Last week there was a lot of uproar in the social media space about a Motrin Ad that caused Motrin to pull the ad within 2 days of launching it and post an apology on their site. Judging by this and the negative press it got, it seemed like a failure. However, in my last post I outlined few key measures to see if the ad was a success or a failure.

As I expected, Motrin site saw a huge increase in traffic on its site. According to Compete Pro Motrin�s site saw a 10X increase in its Daily Reach on the Web, jumping from .002% to .02% in one day. That is a huge. An ad without a controversy would have not generated that kind of traffic. Motrin should send a big thank you and some motrins to #motrinmoms , a twitter group that started this whole controversy.


Source: Compete Pro

Note: 15th evening is when the ad went live and by 17th evening they pulled the ad and posted an apology.

#motrinmoms, you were successful too because you got the ad pulled out and got an apology. Now go take some motrin to ease the pain caused by this ad, don�t forget to print a coupon at Motrin.

Comments? Questions?

Site: AnilBatra.com
Twitter: http://www.twitter.com/anilbatra
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Technical Consultant for Internet Marketing and Web Analytics at Unica (Waltham, MA)