COLOGNE, GERMANY. September 23, 2008 �The recent release of Canon�s EOS 5D Mark II DSLR camera represents an emerging trend in digital imaging: the convergence of high-megapixel still photograph and High Definition (HD) video capture in a single digital single-reflex lens (DSLR) camera and the need for large-capacity memory cards to support these added capabilities. With flickr.com now allowing users to post 90 second videos, or �long photos� as they are called, the DSLR video movement has definitely arrived. Canon�s new DSLR camera enables enthusiasts to take professional-grade photos and video, while SanDisk (NASDAQ:SNDK) memory cards provide the robust capacity required to store the resulting data.
The groundbreaking addition of HD video capturing capabilities in a DSLR camera opens up whole new avenues of creative expression for users. Point and shoot digital cameras have been able to shoot video for some time, but HD video-enabled DSLRs take such innovation to another level. DSLR cameras offer users increased versatility with the ability to film using a wide variety of lenses. Now video enthusiasts can use a fisheye lens during one shot in order to capture wide hemispherical images, and a telephoto lens during another shot for close ups.
RAW images consume up to 10 times as much space as regular JPGs, making an afternoon�s worth of wedding photos or using burst mode at sporting events a memory-intensive affair. The new 32-gigabyte1 (GB) SanDisk Extreme� III CompactFlash� (CF) card enables photographers to shoot in RAW for extended periods of time without worrying about running out of storage space.
Featuring 16:9 Full HD video capture at 1920 x 1080 pixels and 30 frames-per-second (fps), Canon�s EOS-5D Mark II DSLR demands a memory card with the storage capacity required to make such filming both possible and enjoyable. At a whopping 32GB, the latest addition to the award-winning SanDisk Extreme III Compact Flash line can store over an hour and a half of video at full HD resolution. With a 30 megabyte-per-second2 (MB/s) write speed, SanDisk�s card can transfer 32GB of content to a computer in a little over 15 minutes.
�The Canon EOS-5D Mark II highlights the newest trend in DSLRs which is to combine high-quality still photography with full HD video,� said Susan Park, director of product marketing at SanDisk. �This is truly a remarkable camera that takes full advantage of the SanDisk Extreme family of high-performance and large-capacity memory cards.�
The SanDisk Extreme III family includes CompactFlash cards that range from 4GB to 32GB as well as the new SanDisk Extreme III SDHC� and SanDisk Extreme III Memory Stick PRO HG DUO� cards that recently received a 50 percent speed increase from 20MB/s to 30MB/s. Renowned for their world-class durability, SanDisk Extreme III CF cards possess the industry�s widest guaranteed operating temperature, ranging from minus 13F (minus 25C) to 185F (plus 85C).
About SanDisk
SanDisk Corporation, the inventor and world�s largest supplier of flash storage cards, is a global leader in flash memory � from research, manufacturing and product design to consumer branding and retail distribution. SanDisk�s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
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