MOUNTAIN VIEW, Calif., August 27, 2008 � Eye-Fi Inc. (www.eye.fi), makers of the world's first wireless memory card for digital cameras, today announced that it collaborated with Nikon Corporation, a world leader in digital imaging and precision optics, to deliver enhanced integration of its Eye-Fi cards with Nikon's newly announced digital SLR camera, Nikon D90. The D90 is Nikon's second "Eye-Fi Connected� camera, following the Nikon D60, which was released earlier this year. Eye-Fi Connected cameras make it easier for photographers to use their Eye-Fi cards to wirelessly upload images to their computer or favorite online photo sharing site.
While Eye-Fi cards work seamlessly with conventional SD-compatible digital cameras, the Eye-Fi Connected Nikon D90 gives users an improved out-of- box experience and more control of wireless capabilities. The camera will detect when an Eye-Fi card is inserted and manage its power settings to ensure that photos upload effortlessly for sharing and storing. In addition, the Nikon D90 will include an Eye-Fi menu that allows users to turn the wireless function on or off, giving the user more freedom to customize how and when they want to use the Eye-Fi card. For example, if a user is in a hospital or on an airplane, or anywhere else where wireless connectivity is not allowed, the user may disable the wireless function through the Eye-Fi menu.
"Working with Nikon on this Eye-Fi Connected camera allows us to provide an even better experience for our users,� said Yuval Koren, chief product officer and co-founder of Eye-Fi. "This is a great example of how a non-wireless camera can be optimized for the Eye-Fi card to create the best experience possible. Together, we continue to find ways to make taking, saving and sharing digital memories as automatic and effortless as possible.�
The Eye-fi Connected Nikon D90 will be unveiled at Photokina in Cologne, Germany on September 23, 2008.
Eye-Fi's family of products, including the Eye-Fi Home, Share and Explore cards range from $79-$129 USD, and can be purchased at major online retail locations or at Circuit City and Ritz Camera Centers nationwide. Eye-Fi has won numerous awards, including PC World's "The 100 Best Products of 2008� and Yahoo! Tech's "Last Gadget Standing 2008� at the Consumer Electronics Show in Las Vegas. For more information, please visit www.eye.fi.
About Eye-Fi
Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company's investors include , LMS Capital, TransLink Capital, Opus Capital and Shasta Ventures. More information is available at www.eye.fi.
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