EYE-FI UNVEILS NEW FAMILY OF PRODUCTS

Today Eye-Fi, Inc. (www.eye.fi), makers of the world�s first wireless SD memory card, announced an extended product line-up designed to make photo sharing easier and meet the needs of individual users.

�We understand that each photographer has his or her own way of sharing memories,� said Jef Holove, chief executive officer of Eye-Fi. �Some users are thrilled to easily upload photos from camera to computer, while others want a much richer photo sharing experience, even when away from home. By offering three different Eye-Fi Cards and new features, our goal is to give consumers exactly what delights them.�

Eye-Fi announced three new wireless SD memory cards, including the Eye-Fi Explore, which will automatically add geographic location tags to each photo and will allow users to upload their memories from Wi-Fi hotspots. The original Eye-Fi Card, now called Eye-Fi Share, is designed for the photographer who wants to effortlessly upload images directly to their preferred photo sharing site in addition to their computer. And, the Eye-Fi Home is aimed at users who want to simply and wirelessly upload digital memories to their home computer.

Product Line-Up
Eye-Fi Explore: At an MSRP of $129, Eye-Fi Explore will automatically locate nearby Wi-Fi networks and add location tags to pictures using Skyhook�s global Wi-Fi Positioning System. The new card will also allow users to upload their photos while away from home at more than 10,000 Wayport hotspots in the U.S. Includes 2GB storage; PC and Mac compatible. (For full details, see release entitled: Eye-Fi Unveils Automatic Geotagging and Hot Spot Connectivity with Eye-Fi Explore)

Eye-Fi Share: The features and simplicity of Eye-Fi�s original wireless SD memory card continue, priced at an MSRP of $99. Eye-Fi Share includes unlimited, secure Web-sharing service that allows users to automatically upload photos directly to their preferred photo sharing, social networking or blogging site, using their home wireless network. Includes 2GB storage; PC and Mac compatible.

Eye-Fi Home: Eye-Fi�s new wireless card, priced at an MSRP of $79, enables users to upload photos to their computer through their home Wi-Fi network. This card is designed for those who want to save the time and hassle of manually uploading photos via cables, cradles or card readers. Includes 2GB storage; PC and Mac compatible.

Eye-Fi will demo the new geotagging features of the Eye-Fi Explore at the O�Reilly Where 2.0 Conference in Burlingame, CA on May 13-14, at the Skyhook Wireless booth #4. Eye-Fi�s new card line-up will be available for sale by June 6, 2008, at major online retailers. For more information, please visit www.eye.fi.