PENTAX ANNOUNCES STUDENT PHOTOGRAPHY PROGRAM

GOLDEN, CO. (APRIL 1, 2008)�PENTAX Imaging Company has announced a PENTAX Student Photography Program to support budding photographers and photography educators with camera bodies, lenses and flashes at significant savings. Known for producing photography equipment that offers value, quality, ease-of-use, durability, and affordability, PENTAX takes great pride in the commitment to countless users who have learned and taught the art of photography with a PENTAX camera.

The PENTAX Student Photography discounts are offered exclusively to full-time students at accredited institutions (high schools, colleges and universities) as well as full-time photography educators. Students and educators must observe the following conditions to qualify for these significant savings:

• Purchase the PENTAX equipment from an authorized PENTAX dealer between April 1, 2008 and June 30, 2008
• Complete a PENTAX Student Program form (available for download at http://www.pentaxslr.com/studentprogram)
• Students must provide photography class enrollment certification (class schedule or copy of registration) and a copy of a valid student identification.
• Educators must submit a copy of course curriculum for their photography class and a copy of a valid faculty identification.
  

Due to the significant discounts offered, all requirements listed must be met and approved by PENTAX Imaging Company and may not be combined with any other offers including consumer promotions and rebates. This program is valid to students and educators in the United States for purchases made in the United States.

For more information, qualified photographers may e-mail customer.followup@pentax.com or call 1-800-877-0155 (press �0� and ask to speak to the PENTAX STUDENT PROGRAM).

PENTAX Imaging Company is an innovative leader in the production of binoculars, digital SLR and compact cameras, lenses, flash units, scopes, eyepieces, mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.