United Kingdom / Republic of Ireland, 8 April 2008: Celebrity photographer Rankin � whose subjects have included Tony Blair, Kate Moss and Kylie Minogue � has tested the Canon EOS-1Ds Mark III in an exclusive UEFA EURO 2008� shoot for Canon.
The resulting photographs, which celebrate football�s �tiny moments and the emotive quality of these moments�, will form part of Canon�s sponsorship and advertising campaign for UEFA EURO 2008�, which takes place in Austria and Switzerland from 7-29 June.
The Canon EOS-1Ds Mark III is the first Canon D-SLR to offer resolution capable of producing large-size high quality prints for exhibition. Producing files greater than 100MB in size (uncompressed 16-bit TIFF), it sets the standard for D-SLR studio photography. With the ability to capture images at 5fps, for up to 56 Large JPEGs (12 RAW), the camera also offers fashion photographers a new level of versatility and performance during location shoots.
�You can�t get a better D-SLR camera than a Canon,� Rankin commented. �What you�re hoping for with any new Canon camera is that it will be even better than the one before � and the EOS-1Ds Mark III has achieved that: the resolution is higher; the operation is much simpler.�
"Rankin is one the greatest creative photographers of his generation and we were delighted to see him test the Canon EOS-1Ds Mark III � the camera that sets the benchmark for D-SLR studio photography," said Mogens Jensen, Head of Canon Consumer Imaging, Europe.
"Over more than 20 years Canon has modelled the EOS system on the needs of professional photographers: through working closely with photographers of Rankin�s calibre, we will continue to provide world-leading levels of innovation.�
Rankin concludes: �I can definitely say that I will use the EOS-1Ds Mark III � there�s just an efficiency to it that you can�t ignore.�
To watch Rankin in action with the EOS-1Ds Mark III visit www.canon-europe.com/rankin/
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