What's in a name? With DSLRs, not much. Case in point: Sony's new Alpha 350 ($800, street, body only; $900 with 18-70mm f/3.5-5.6 Sony DT lens). Based on quick math, you might guess it's half the camera the Alpha 700 ($1,300, body only) is. But the A350 actually boasts a higher-megapixel (14.2) sensor than the A700, plus several conveniences such as a tilting LCD and a live-view mode with fast autofocusing.
Then again, Sony didn't design the A350 to compete against advanced DSLRs such as the A700. It's geared toward photographers coming from digital compacts, who may be drawn to its live view, high megapixel count, compact size, and friendly price. The A350's closest competitors in terms of megapixels, the 14.6MP Pentax K20D and Samsung GX-20, both cost $500 more. The Canon EOS Rebel XSi, priced similarly to the A350, offers 12.2MP. And the less-expensive Nikon D60 and Pentax K200D pack 10.2MP.
Experienced DSLR shooters know that megapixels don't tell the whole story, and the A350 confirms this. In Pop Photo Lab tests, the A350's APS-sized 14.2MP sensor delivered less detail (average 2150 lines of resolution at ISO 100-800) than the 12.2MP Sony A700 (2280 lines). Resolution was significantly below the 2350 lines of the Pentax K20D at ISO 100, and nearly the same as the Pentax at ISO 6400 with noise reduction on. (Indeed, the Sony captured detail on par with the 10.1MP Canon EOS 40D.)
Still, the A350's resolution, combined with Excellent color accuracy (Average Delta E of 6.9) and Extremely Low noise at low to moderate ISO settings, helped the camera achieve an Excellent image quality rating at ISO 100-800.
Michael J. McNamara
more : popphoto
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