Leaf Awarded Best of Show at Focus on Imaging for �pushing the boundaries of excellence�

La Hulpe, Belgium, March 26, 2008 � Leaf, the developer of the world�s fastest medium-format digital camera solutions, was awarded The Best of Show prize at the UK�s main professional photography show, Focus On Imaging 2008. For Leaf, the show was the launch pad for the Leaf AFi camera system, as well as showcasing the Leaf Aptus family of digital camera backs, and presenting the latest developments with the Leaf Capture workflow software. Award-winning advertising photographer, Kelvin Murray, attracted attention as the Leaf guest photographer, shooting fashion, beauty and still-life with the Leaf AFi medium format camera system.

According to Mary Walker, Exhibition Director of Focus on Imaging: �The standard of exhibitor presentation rises year on year at Focus but there are always stands which push the boundaries of excellence. The Leaf stand at Focus 08 met all our criteria for a �highly commended stand�. Good looks, wow factor, colour scheme, graphics, use of space, visitor friendliness, state of the art lighting, on-stand presentation, oh, and they�re also just a thoroughly nice bunch of people we�re very fond of! We love their products too and they were of course put on the short list to consider for an award when we heard they were launching this year. Always a good sign that the stops are going to be pulled out to really capitalize on the show.�

�The stand served our goals to present Leaf as the partner to today�s high end professional photographer,� explained Ari Briggs, Director of Sales and Marketing at Leaf. �We attracted star-quality shooters that were impressed with our presentation, and got to know more about our new medium format integrated camera system.�

View a movie of Kelvin�s Murray sharing his experience with the Leaf AFi camera system.
http://www.youtube.com/watch?v=3O9m9yQ_FeQ

The following images of the award winning Leaf booth can be viewed at:
http://www.leaf-photography.com/ShowDoc.asp?MenuID=319&ID=1290

� Best of Booth award

� Images of the Leaf stand

� Images taken during the show (in Leaf MOS (RAW) format)



Briggs continues: �We are proud to have received this award during the first launch of the Leaf AFi in the UK. The award reaffirms our commitment to innovation. Behind the beautiful branding is our core message that Leaf is the best technological partner to support our customers� creative work, as reflected in our slogan: �our science � your art�. Our integrated digital photography solutions are technically advanced and innovative, yet intuitive and easy to use. Photographers are free to concentrate on what�s really important to them � expressing their creative vision through breathtaking photography. By offering an integrated system with best of class parts and high performance operations, we continue to address the needs of professional photographers and offer an ingeniously flexible architecture designed to be compatible with future innovations. Leaf technology is designed to deliver exceptional performance today, while ensuring continuity and a solid, long term return on investment.�


About the Leaf AFi medium format digital camera system
The Leaf AFi medium format digital camera system targets professional photographers who seek top-level speed, intuitive design and exceptional quality. The Leaf AFi is the only 6�6 auto focus, medium format digital camera currently on the market today. The integrated camera system delivers unsurpassed image quality by integrating outstanding hardware, including Schneider AFD lenses and Leaf digital imaging technology.

The Leaf AFi offers the same ultra-fast speed established by the Leaf Aptus family of digital camera backs, while supporting unlimited burst shooting. The capture rate is as high as 82 frames per minute, using CCD image sensors of up to 48�36 mm, with up to 33 megapixel resolution. The high level of integration in the camera system ensures simple and accurate operation. The Leaf Capture software is bundled with the AFi package and offers detailed Live View capabilities.

Leaf has taken great care to optimize the digital quality in this medium format digital camera system, and focused on incorporating key system components that ensure maximum ease of use and performance. Exact ergonomic fit is provided via a rotating, 4-position handgrip. A camera back rotation mechanism allows the camera back to be turned from landscape to portrait format. Leaf AFi can be used with view cameras via the RZ and Graflok adaptors, as well as additional view camera adaptors being developed by third party vendors. Leaf has designed the Leaf AFi to be an excellent investment that is already prepped for the future, with the capability to accommodate future sensors of even larger dimensions.

Pricing and availability
Leaf solutions are available for sale at numerous Leaf distributors worldwide. See complete list at: www.leaf-photography.com.

About Leaf: A History of Innovation
Since introducing the world�s first digital camera back in 1992, Leaf has been recognized as a worldwide leader in the professional photography market. With extensive knowledge in image processing, color management and file conversion technology, Leaf has become the preferred digital equipment supplier for the world�s leading professional photographers. Leaf Capture workflow software enhances productivity, while allowing today�s professionals to get the perfect shot. The Leaf Aptus family is the latest in a series of award inning digital camera backs offering images of the highest quality, richest shadows, clearest highlights, and with brilliant sharpness. The product range now expands with the Leaf AFi medium format digital camera system.

source : leaf-photography