United Kingdom / Republic of Ireland, 27 February, 2008: Canon is proud to announce its position as Europe�s number 1 camera manufacturer for the 6th year running . New figures from research company GfK show that Canon attained the top position in both digital SLR and digital compact markets in 2007.
�2007 was an outstanding year for Canon in the growing European camera markets,� said Mogens Jensen, head of Canon Consumer Imaging, Europe. �Not only did the company maintain its number one position, it did so against a background of increasing competition. Canon�s superior image quality makes its cameras the natural choice for photographers of all levels.�
DSC: The ongoing trend
Thanks to a growing number of users who buy more than one camera - plus the increasingly common scenario where every family member owns a camera - 2007 saw continued growth in the European digital compact camera market. Canon�s extensive range of digital compact models has opened up this market to its widest audience yet - with the stylish IXUS 70 proving the world�s most popular digital compact in 2007 .
D-SLR: Leading through innovation
Having introduced European consumers to the possibilities of D-SLR photography with the EOS 300D in 2003, Canon has continued to lead the way ever since. 2007 saw the EOS 400D remain Europe�s most popular consumer D-SLR model, with close to 700,000 units sold . This, together with the enduring popularity of Canon�s professional EOS-1 series cameras and EF lenses, has seen Canon�s leading position increase to a 48.7%5 share of the European D-SLR market.
2007 also marked two milestones in Canon�s SLR history: the 20th anniversary of the groundbreaking EOS system, and production of EOS film and digital SLR cameras passing the 30 million mark.
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