Eighteen months after launching its first digital SLR system, Sony says it is preparing to take on Canon and Nikon with a pro camera.
The as-yet unnamed Alpha camera will feature a 24.6 million pixel full-frame CMOS image sensor, dubbed 'Exmor', designed by Sony and fitted with its Super SteadyShot technology.
A prototype of the camera was officially presented at last week's PMA show in Las Vegas, and is expected in UK stores by the end of the year, possibly making its debut at the Photokina trade show in Cologne this autumn.
To complement the new flagship camera, Sony is also developing an optional vertical grip and a pro flash gun.
A day prior to the announcement, Sony has sent out a briefing about a new 35mm full-size CMOS sensor with 24.81 effective million pixels, and a high signal conversion speed. The sensor utilises Sony's column-parallel A/D conversion technology, which provides each column within the sensor with its own A/D converter, effectively reducing image degradation during processing.
The sensor, measuring 41x31.9mm, will enter mass production later this year. Sony declined to comment on whether this sensor will be used for its Flagship camera (there are discrepancies between the resolutions quoted for the sensor and the new pro camera).
more : bjp-online
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