PENTAX ANNOUNCES PRO PROGRAM: BENEFITS INCLUDE EQUIPMENT LOANS AND EXPEDITED REPAIRS

GOLDEN, CO. (January 31, 2008)�PENTAX Imaging Company has announced a PENTAX Professional Services program (PPS) to support professional photographers with several services and benefits. Designed exclusively to support PENTAX products for the working pro, membership is complimentary and limited to working professional photographers.

Known for superior photography products including the K series of digital SLR camera bodies that are compatible with every PENTAX lens ever made, PENTAX systems allow lens interchangeability for a multitude of photographic options. PENTAX will continue to release new and exciting lenses including super fast, special purpose, impressive zoom ranges, and telephoto lenses that will incorporate the new SDM (Supersonic Drive Motor) technology for ultra fast and quiet auto-focusing.

Benefits to members of the new PPS program include:

� 72 hour rush turnaround on most PENTAX digital SLR repairs. (Repair charges may be incurred depending on existing or extended warranty programs.)

� Short-term equipment loans that allow photographers to evaluate equipment prior to an actual purchase and/or borrow unique or limited availability lenses for one-time shoots.

� Direct access to dedicated customer service representatives in PENTAX headquarters to answer technical questions, arrange product loans, or monitor equipment through the repair process to make sure the repair process is timely.

PPS membership is limited to PENTAX professional photographers who derive 51 percent or more of their annual income from photography. Membership may be obtained by completing a PENTAX Professional Service program application. Interested photographers are asked to complete the application, provide an original signature and mail it to the address listed on the form (fax or e-mail copies of this application will not be accepted). PENTAX will notify new members about acceptance within 2-3 weeks. At the time of acceptance, PENTAX will provide more information about rush repair servicing, short-term product loans, and a list of the contact information for PPS customer service representatives who will be able to assist with any aspect of the PPS program, products and services.

For more information about the PENTAX Professional Services program including an application, e-mail customer.followup@pentax.com or call 1-800-877-0155 (press �0� and ask to speak to PENTAX Professional Services).

PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces and mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

source : pentaximaging