Leica M8 upgrade

Leica M8 upgrade program : Leica photographers know what they can rely on: superb picture quality, a special handling experience and a camera they can use for years and spans generations. It is the aim of Leica Camera AG to keep on meeting these high expectations in the age of digital technology, and therefore the company is introducing an innovative concept for the lifelong value retention of the digital Leica M8 at the PMA tradeshow. The Leica M8 is the first digital camera in the Leica rangefinder system. The development of a perpetual upgrade program makes the Leica M8 a high-quality digital camera in which today�s and tomorrow�s users will always be able to incorporate the latest refinements and developments in handling ease and technology.

Digital Leica M8 - Upgrade options
�While other digital cameras quickly become outdated and are replaced by newer models, our new concept extends the value retention that stands for the Leica brand. Over time, we will gradually offer new product features and developments as upgrade options,� declares Steven K. Lee, CEO of Leica Camera AG. �Our customers can therefore still invest in the photographic tools they need without worrying that they will miss out on improvements and technological developments along the way. We are confident that this is the right approach for ensuring customer satisfaction and allowing them to continue to sharpen their vision and refine their skills with the new digital Leica M8. Our efforts will be focused constantly on giving them the best that the world of photography has to offer.�

Leica M8 - Compatible lenses and accessories
Over 54 years of research and development have made the Leica M system an almost perfect instrument. With its extensive portfolio of compatible lenses and accessories, it is able to master the most challenging photographic situations. It is the picture quality and the handling experience that make using a Leica M special. Thanks to its durability, it is in many cases an investment for life: it is a photographer�s constant companion and a key to his or her creativity.

Ilse Jurri�n

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