Introduction
The annual PMA camera and photography tradeshow was held in Las Vegas again this year. Since 2000, the first year I went, it�s gone back and forth between Orlando, Florida and Las Vegas, Nevada. Most camera companies and PR firms have their headquarters in New York and New Jersey. So PMA is an excuse to go somewhere warm as well as show off new products to their dealers and the press. Orlando is for taking the kids and family to Disney World. And Vegas is for grownup fun.
It�s always hard to summarize PMA and it takes a while to really digest all the new camera gear and process what I�ve seen. As far as big announcements and innovative technology go, it wasn�t the most exciting PMA ever. If I have to sum it up in a sentence, PMA this year was about digital camera refinement. The most exciting news and product at the show was Sony�s unnamed future pro digital SLR. If there was a winner, it was Sony. Of course, there were lots of other products to help you take and enjoy better photos. Read on to learn more about the most interesting and important new digital cameras and photo accessories at PMA 2008.
Sony Wins The Show
One day before PMA started, Sony announced their new Alpha A300 and A350 digital SLRs. And in a surprise move, they also announced a full-frame 24.81-megapixel digital SLR sensor. That sensor would be a big deal for any digital camera maker. But for a company that�s only in their second year of selling digital SLRs, it�s major statement about their intentions to be a player at the highest level. After the sensor announcement I assumed they�d announce make a pro digital SLR with the new sensor at the semi-annual Photokina tradeshow this coming fall. But they went big and announced the yet-to-be-named pro DSLR in a press conference right before the show opened. They also had a model of the upcoming camera behind glass, and the Super Steady Shot-equipped full-frame sensor assembly to be used in the new camera. I don�t think anyone has any doubts now about Sony�s intentions or ability to compete in the digital SLR market.
By Photo-John
more : photographyreview
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