Sunday, January 6, 2008

Nikon to top digital SLR sales for 2007

Nikon Corp. is certain to capture the title of leader in the rapidly growing domestic market for digital single-lens reflex cameras when final figures are tabulated for 2007, according to market researcher BCN Inc.

It will be the first time for the camera maker to rank No. 1 in the digital SLR camera market since 2005, when manufacturers started offering a variety of models.

BCN said Nikon seized the top post with a 43.3-percent share in the digital SLR camera market from January through November.

Its archrival Canon Inc. came in second at 39.9 percent, followed by Pentax Corp. at 6.3 percent.

BCN officials said they expect Nikon to stay on top for the entire year even after the December figures are added for the final tally.

Nikon has lured new customers, mainly women, by launching a series of affordable, entry-level models since December 2006.

more : asahi

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