Samsung Electronics will launch 14 new digital cameras in Taiwan in 2008, aiming to hike its market share from 4-5% in 2007 to 12% to become one of the top three vendors, according to general manger Chul-young Lee for Samsung Electronics Taiwan at a year-end press conference on December 26.
Out of the 14 new cameras to be launched, four will be in the NV series, three each in the L, S and i series and a DSLR (digital single-lens reflex) model developed jointly by Samsung and Pentax, Samsung Taiwan pointed out. The 14 digital cameras cover a wide spectrum from entry level to middle range and high end, the company indicated.
All of the 14 models will feature the Samsung-developed DRIM (data rendering innovation matrix) engine which is capable of easy connection with LCD TVs or monitors and recording 720p video with built-in H.264 compression software, Samsung Taiwan noted.
Jimmy Hsu, Taipei; Adam Hwang, DIGITIMES
source : digitimes
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