The digital SLR market is dominated by Canon, with a share of around 47 percent for its eight-model range. In second place is Nikon, who's seven models have around 33 percent of the market. In third place is Sony, with a market share of roughly 6.2 percent. That may not sound like much in numbers, but it has achieved this in just a year and a half and with only one model, the amazingly successful Alpha A100 digital SLR. At the launch event for that camera, a Sony representative stated the company's intention to shoulder its way into the market and challenge the long-established leaders, and like most of the other journalists present I was somewhat sceptical, however I will gladly admit that I was wrong to doubt. Sony has succeeded in leapfrogging industry veterans Pentax, Olympus, Kodak and Sigma, and Nikon must be glancing nervously into the rear-view mirror, because Sony has just launched a new model aimed at the hobbyist and semi-professional photographer, the Alpha A700.
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