IMAGINE cameras that can recognise scenes and subjects; that can capture crisp, bright photos in dark and gloomy situations without flash; snap eight photos in a second; power up almost instantly; and even let you know when the horizon is not level in your photograph.
Those elements were all part of Nikon's vision when the company began developing its latest range of digital SLR cameras four years ago. The popular camera manufacturer launched the results of that effort in Sydney last week in two cameras due in stores early next month.
Those cameras are the D300, designed for keen amateurs and portrait photographers, and the D3 camera for professional use.
Both feature newly developed technology that Nikon says will be introduced across their entire range of cameras, including compact models.
Nikon imaging vice-president Tetsuro Goto, who also presided over the design of other Nikon SLR cameras including the popular F5 model, says these new features are the result of years of research.
"For the image sensor, the processing engine and the Picture Control system, it took around four years because we had a lot of demands from clients and customers (to meet)," he says.
"Fortunately, many customers moved to Nikon so we learnt a lot from customers. It took four years for the development of technologies and two years to realise them in a physical body."
Jennifer Dudley
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