The growing popularity of digital single-reflex lens (DSLR) cameras boosted Nikon's sales in Korea by around 50 percent this year and the momentum will continue over the next three to four years, the firm's president Noriaki Yamaguchi said Friday.
The Japanese camera maker said that while the market for point-and-shoot compact cameras is already saturated at around 2.2 million units sold in Korea annually, the market of more professional DSLR cameras has grown by around 20 percent to 250,000 units this year.
DSLR is the type of camera used by professional photographers and photo journalists for studio and field shoot. They are bulkier and trickier to handle than compact cameras, but are becoming increasingly popular among non-professional photographers, too.
``The DSLR sector will continue to expand for the next three to four years,'' Yamaguchi said in a press conference held in Yeouido, Seoul, Friday. ``Our strategy is to specialize in this sector, where we have an edge.''
This month, the firm is launching two top-end flagship models ? D300 (1.5 million won) and D3 (3 million won) ? to catch up with the market leader Canon. Only 4,000 luxury cameras are sold a year here for all brands, but they have a big impact on the firms' sales because consumers view these super cameras as a barometer of a firm's technological prowess.
Cho Jin-seo
more : koreatimes
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