Nikon Canada Reduces Pricing in Light of Canadian Dollar

Retailers like Sears and Wal-Mart Canada aren�t the only ones making moves to adjust pricing in line with the strong Canadian dollar and the anticipation toward Black Friday in the U.S.: Nikon Canada has announced reduced pricing on all of its Coolpix point-and-shoot digital cameras, all of its DSLRs, and select NIKKOR interchangeable lenses.

�At Nikon Canada, we are proud to announce a further price reduction for our Coolpix, digital SLRs, and NIKKOR interchangeable lenses; a move that shows our continued efforts to provide Canadian consumers with the best value in both products and services,� said Gregory Flasch, National Advertising and Communications Manager, Nikon Canada.

Flasch goes onto advise that it�s �impossible� to achieve parity with U.S. prices because of things like economies of scale, tax rates, Canada�s health care system and social infrastructure. �Nikon Canada believes its price reductions make its products competitive with U.S. pricing, especially when one considers the value of Nikon Canada�s extended warranty program.� Nikon offers two-year extended warranties for almost all of its digital cameras sold at authorized dealers in Canada; plus five years for NIKKOR lenses.

Christine Persaud

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