Tokyo, Nov 8, 2007 (Jiji Press) - Many Japanese digital camera makers are revising up their shipment plans for fiscal 2007 to cash in on the expanding market, both at home and abroad.
Industry leader Canon Inc. <7751> has recently announced it plans to ship 25 million digital cameras in the current fiscal year to March 2008, up from an initial shipment plan of 24 million units. The revised figure represents an 18.5 pct increase from the previous year.
Sony Corp. <6758>, the second largest digital camera manufacturer, has lifted its planned shipment volume to 22 million units from 20 million units. The revised figure is up 26.4 pct from the previous year.
Behind the rise in demand for digital cameras is an increase in product line-ups for single-lens reflex cameras, which, until several years ago, were mostly targeted at professionals.
With many digital camera makers launching low-priced SLR models that can be easily used by beginners, "they are whetting the appetites of first-time SLR camera users," a Canon spokesman said.
Among compact digital cameras, those equipped with advanced assist mechanisms to take nice photos continue attracting consumers. Those features include image-stabilizing systems and systems to automatically recognize human faces and make focus and brightness adjustments.
more : japancorp
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