Friday, November 2, 2007

Getting back into the fight

Olympus Imaging recently launched its new professional DSLR, which it hopes will reestablish the company as a market force to be reckoned with.

IN THE fast moving, quickly progressing world of digital photography, a lot can happen in a year. Such is the pace that this year�s entry-level model may outclass last year�s top-of-the-range model in several areas � obvious benchmarks being resolution (more megapixels), performance and image quality.

So you can probably imagine how fans of Olympus� DSLR E-system felt as the E-1 clocked up four years as the company�s sole professional offering.

While the E-1 is still a very well-designed and superbly built professional DSLR by today�s standards, it is now even eclipsed by cheap consumer DSLRs � including Olympus� own models � in these benchmarks.

But with the launch of the E-3, the Olympus E-System range finally has a king that�s fit to wear the crown. And on many levels, this is also the most important camera the company has ever launched.

more : star-techcentral

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