When digital cameras hit the market in the late 1990s, ordinary consumers could not get enough of them. But, now after a decade, it seems to be some minor sellers who have to worry about extinction.
Amid the fierce war for survival, Samsung _ an underdog at the moment _ is poised to flex its distribution muscles to grab a bigger piece of the pie in the global market from the other vendors ahead of it _ Canon, Sony, Kodak and Olympus.
According to sources last week, Samsung Electronics is bracing itself for an earnest sales campaign through its global network by integrating the sales and marketing functions of Samsung Techwin, the group's aircraft engine and film camera unit.
``Samsung Electronics and Samsung Techwin have set up a task force to sell digital cameras through the group's global network,'' one of the sources said on condition of anonymity. ``Samsung's goal is to be the world's top seller by 2010.''
Samsung, the consumer-electronics powerhouse based in Seoul, has already produced successful results in television and printer markets with similar strategies of expanding supplies.
By Ryu Jin
Staff Reporter
more : koreatimes
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