Camera manufacturers are zooming in on mid- to top-range digital single-lens reflex models for the year-end shopping season.
Industry officials expect baby boomers, who began reaching retirement age this year, to take up photography as a serious pastime.
Advanced models carry fatter profit margins than entry-level products, which have led to the expansion of the digital SLR camera market.
Targeted primarily at experienced amateurs, the cameras offer a resolution of more than 10 megapixels and typically sell for between 100,000 yen and 200,000 yen.
Nikon Corp. will roll out the D300 high-end model on Nov. 23 at about 230,000 yen.
It boasts a resolution of 12.3 megapixels, comparable to that of professional-use models.
The camera can shoot up to eight frames per second and capture 100 sequential images thanks to a new image-processing system.
In the first six months of 2007, Nikon beat archrival Canon Inc. and grabbed the largest share of the nation's digital SLR camera market for the first time ever.
The company's strong showing was led by the D40, a small, lightweight model designed for first-time users, introduced in December.
With the November release of the D300 and the D3, a professional-use model, Nikon aims to raise its global market share to 40 percent in fiscal 2009, up from 35 percent in 2006.
THE ASAHI SHIMBUN
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