ALPHA MALE?
At last Sony has two DSLR cameras, but is the Alpha 700 good enough to convince photographers to switch their allegiance? Angela Nicholson finds out
As the first camera to be launched after the Sony takeover of Konica Minolta, the Sony Alpha 100 arrived under a heavy weight of expectation. Sony had already made it clear that as well as satisfying the requirements of existing Dynax system users, it aimed to win new customers and woo photographers away from other manufacturers. It aims to take the number two slot in DSLR sales and achieve a 25% share of the market. Although it was supported by a collection of compatible accessories, the Alpha 100 was the sole representative of Sony's DSLR market ambitions. Many enthusiast photographers like to invest in a camera that sits within a range, so this was a bit of a handicap. Having a series of cameras underlines a manufacturer's commitment to a system, and it means there are second-body or upgrade options available. Sony has tried to get around this issue by displaying prototype models under glass domes to anyone who cares to look. However, until recently there has been precious little information about their specification.
Angela Nicholson
more : amateurphotographer
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