Hasselblad Launches the H3DII, its Fourth Generation High-End DSLR

Improved photographic integration and functionality, better sensor cooling, a new and more intuitive user interface, and a bright, 3� display.

Hasselblad�s H3D line of products today achieve a new level of digital maturity and integration with the launch of the H3DII, the fourth iteration of the camera system and one that can now justifiably lay claim to be the world�s finest digital SLR camera. Offering unsurpassed image quality delivered through an outstanding combination of hardware, software and lenses, the H3DII is the clear leader in the high-end DSLR category, now a recognized segment of the photographic market.

A complete DSLR that is much more than the sum of its parts, the H3DII is peerless in terms of its combined image quality and flexibility. While retaining its full digital lens line and the choice of 22, 31 or 39 megapixel capture units using CCD image sensors up to 48x36 mm � the largest currently available and more than twice the size of even the largest 35mm camera sensors � the H3DII now has a large, bright 3� display, which affords both improved viewing of captured images and lower power consumption.

Reflecting the higher level of integration in the system, all the key functions of the camera are adjusted via digital menus, which can now be controlled via an intuitive thumbwheel control on the handle of the H3DII, making the operation of the camera easier and more efficient. A new separate button for direct control of ISO settings and white balance has also been added to the camera controls.

To optimize the digital image quality of a DSLR, Hasselblad has identified the following key system components: an excellent optical system, comprising the best lenses twinned with the largest possible sensor format; full integration to enable lens correction and Hasselblad�s own Ultra-Focus; and the best possible RAW converter. With all these components in place, the result is Hasselblad�s STAR Quality images, photographic flexibility and a truly professional appearance.

In the H3DII, Hasselblad has addressed each of the system components above to provide an unprecedented level of image quality that outperforms any professional digital camera system on the market today, delivering outstanding pixel resolution, better colors, and improved detail rendering. When used with Hasselblad HC and HCD lenses, the camera system offers full digital lens correction through its DAC-Digital Auto Correction, which, in addition to chromatic aberration and distortion, can now correct for vignetting phenomena.

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