Thursday, August 23, 2007

PROFESSIONAL ZOOM LENSES ENTER �PRIME TIME� WITH TWO NEW NIKKOR LENSES THAT RIVAL PRIME-LENS PERFORMANCE

Nikon Introduces the World�s First 14mm Ultra Wide-Angle Zoom Lens with a Constant f/2.8 Aperture and a Highly Versatile 24-70mm f/2.8 Zoom, Making Professional Lens Selection Easier Than Ever


MELVILLE, N.Y. (AUGUST 23, 2007) � Nikon (www.nikonusa.com) today announced two new high performance NIKKOR lenses that offer remarkable sharpness, clarity and contrast. The new AF-S NIKKOR 14-24mm f/2.8G ED lens is one of the fastest 14mm ultra-wide angle zoom lenses available today while the new AF-S NIKKOR 24-70mm f/2.8G ED lens is a highly versatile lens ideal for a broad range of applications and lighting conditions. While designed for use with either of Nikon�s FX and DX format digital SLR cameras, these new lenses truly maximizes the potential of Nikon�s recently announced D3 FX-format professional digital SLR camera. Combined with Nikon�s venerable AF-S NIKKOR 70-200mm f/2.8G ED VR, these new lenses now offer professional photographers the ideal three-lens solution with a constant f/2.8 aperture across all three lenses.



�The AF-S NIKKOR 14-24mm f/2.8G ED represents one of Nikon�s best optical designs with performance that rivals that of prime lenses. And we anticipate the AF-S NIKKOR 24-70mm f/2.8G ED will become very popular among professional photographers due to its remarkable versatility and optical performance. Both lenses maintain an astounding level of sharpness from the center of a picture to its edges and corners throughout their zoom range,� said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. �Nikon produced its 40 millionth lens during the summer of 2007 and the introduction of these new lenses is a wonderful example of why NIKKOR lenses have been so successful.�


Optical Innovations for Outstanding Image Quality
The two new lenses feature a variety of Nikon innovations that address the needs of professional photographers from a standpoint of focal length versatility and optical performance. Both lenses feature optical designs that incorporate ED (Extra-low Dispersion) glass elements for minimal chromatic aberration, and aspherical lenses including large-diameter PGM (Precision Glass Molding) elements to reduce coma and other types of aberration even at the widest aperture. Both lenses benefit from Nikon�s exclusive Nano Crystal Coat � an extra-low refractive index coating that virtually eliminates internal lens element reflections across a wide range of wavelengths, and is particularly effective in reducing ghosting and flare. The lenses also feature Nikon�s highly regarded Silent Wave motor (AF-S) that provides super fast and quiet auto focus operation. The result of all these innovations produces images that are vivid, sharp and deliver optimum contrast.

The AF-S NIKKOR 14-24mm f/2.8G ED lens is highly versatile and can be ideal for a range of different photographic applications. Photojournalists can tell the entire story with a single shot, interior photography can be done without fisheye distortion, or a breathtaking landscape can be captured in one frame.

The AF-S NIKKOR 24-70mm f/2.8G ED is a highly practical and multi-talented lens that allows photographers to photograph anything from tight portraits to expansive landscapes with just one high-performance fast aperture lens.


Pricing and Availability
Both lenses will be available beginning in November 2007. The estimated selling price* for the AF-S NIKKOR 14-24mm f/2.8G ED lens will be $1,799.95, and the estimated selling price* of the AF-S NIKKOR 24-70mm f/2.8G ED will be $1,699.95.

* Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.


www.nikonusa.com

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