Well, the latest trend, discovered over at The New York Times (registration req'd), is urinal advertising. But I'm not referring to ads placed above urinals - the norm in bars and restaurants for a while - but ads placed in the porcelain bowls. And it's not just visual advertising but aural as well, the motion-sensitive, battery-operated devices spewing forth commercial announcements, music, whatever the marketing geniuses who developed this have in mind. According to the Times article, Molson is using the Wizmark in Quebec and Country Music Television will be using it for its upcoming awards show.
Ever since a plastic urinal drain screen many years ago told me to "Say No to Drugs", I figured it was only a matter of time before ads took the place of P.C. slogans. The time is here, though it's much more obnoxious than I imagined.
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