Via the fa�ade's composition and its materials, 340 separates itself from many recent examples that merely paint exposed concrete and have much less glass on the exterior wall. A multi-story horizontal band at the 25th floor helps to break up the tall elevation, calling out the pool and wintergarden on that floor, duplicated at the top of the building.
In Chicago, views predominate when people choose to live in a high-rise. Developments that have unencumbered views (ideally guaranteed by natural and/or city-protected features) sell quickly and at great profit. Riverbend is a good example, situated where the Chicago River turns south, and now 340, with amazing views of Grant Park and beyond. In the past developers have taken advantage of lake views, building towers miles north of downtown, but with Chicago's plan to shift office space west in the Loop and group residences near the park, Grant Park is replacing the lake as the thing to look at. The recent completion of Millennium Park solidifies its importance in bringing people into downtown to live.
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