Thursday, January 31, 2008

Book Series of the Moment

Many book series that try to boil down complex ideas, facts, and knowledge into slim volumes end up calling the reader a beginner, a dummy, or worse, an idiot. Well, the fine folks at Routledge call their audience for these books just what they are: architects; as well as what they're apparently not: thinkers. To remedy this the Thinkers for Architects Series "offers quick, clear and accurate introductions to key thinkers who have written about architecture and whose work can yield insights for designers."

At first blush the series sounds 15 or 30 years late, as the time of basing architectural designs and their rationale on philosophy, critical theory and other esoteric texts pretty much ended when Peter Eisenman put down Derrida and picked up a laptop. Certainly form has reinvigorated much of architectural practice, but in a way that architecture can be seen as a hollow shell of its former self. Ideas in architecture need to go beyond the merely formal and computer-aided, and perhaps these books propose some sort of answer, or at least antidote.

routledge1.jpg

Current titles include Deleuze & Guattari for Architects by Andrew Ballantyne, Heidegger for Architects by Adam Sharr, and Irigaray for Architects by Peg Rawes.

Routledge also is home to the SuperCrit series, "based on live studio debates between protagonists and critics, revisits some of the most influential architectural projects of the recent past and examines their impact on the way we think and design today."

routledge2.jpg
The inclusion of Venturi and Scott Brown's Learning from Las Vegas is an obvious choice, but I was pleasantly surprised to see SuperCrit #1 devoted to Cedric Price's Potteries Thinkbelt, a before-its-time, speculative urban design project that is usually overshadowed by his equally innovative Fun Palace. It makes me curious to see what #3 will feature.

Dell Walks Away

Walking away is becoming increasingly popular. The practice has now spread to commercial real estate.

Michael Dell of Dell Computers is the latest walker. He is walking away from a sweetheart call centre deal in Edmonton Canada.
Dell Canada is closing its Edmonton call centre after only three years, putting more than 900 people out of work. The computer giant said the move was part of company-wide efforts to "increase the efficiency of its business, improve performance and provide better value for customers."

Dell was lured to Edmonton by a 20-year sweetheart lease deal at Edmonton Research Park, and has consistently touted the call centre as a top-performing global facility. The deal with Edmonton Economic Development Corp. included a $1-a-year lease on 15 acres of land, and a property tax rebate worth $1.1 million. It becomes void if the number of employees drops below 500.

Building a stand-alone facility was part of the deal with the city, and the building displaced the Norwesters rugby club and other sports groups using the clubhouse, fields and volleyball courts. At the time, EEDC said the concessions - a first for the organization - were worth the extra $30 million a year in economic activity generated by luring the Round Rock, Texas-based company here.
Alternatives For Walkers

In the Business Of Walking Away we explored You Walk Away and their business model of providing legal advice to prospects for a fee. That is a model I understand. When it comes to making a decision involving hundreds of thousands of dollars, the upfront fee of $995 seems reasonable.

Today I found another site called Walk Away Now. The business model of Walk Away Now is buying homes. I am not fond of this model because the only way it can possibly work is if they pay you far less than your home is worth. They also have a plan to buy your home with a leaseback. I am especially leery of the leaseback model. Should the buyer for any reason default on his mortgage, the lessee will be forced out of the house.

Harry Macklowe From Mogul To "Super"

The Daily Intelligencer is reporting Harry Macklowe Doesn't Own Those Seven Buildings Anymore.
Harry Macklowe got a little carried away last year: He bought seven midtown office buildings, including the General Motors Building, in ten days. He spent over $7 billion on the deal � but only $50 million of that was his own money.
My comment. The above paragraph is partially inaccurate. Macklowe purchased the General Motors Building for a then record $1.4 billion in 2003. That building is now reported to be worth as much as $3.8 billion.
Next week, his loans are coming due, and seeing as we're smack in the middle of a worldwide credit crunch, there's no way for him to refinance. Which is why this week, The Wall Street Journal has just reported, Harry has made a tentative agreement with his lender, Deutsche Bank, to turn the buildings over to them. No more buildings for Harry. Well, not exactly.

Even though Deutsche Bank would control the properties, "Macklowe would still retain the titles, to avoid triggering costly New York City transfer taxes, and Macklowe Properties would still manage the buildings." So basically, dude just went from being a mogul to being a super.
Poof $2.4 Billion Vaporized

Macklowe put up the General Motors Building as collateral on a foolish $7.6 billion real estate shopping spree with no money down and no cash on hand to make interest payments. Depending on the actual current value of the General Motors Building and terms of the workout with Deutsche Bank, he vaporized as much as $2.4 billion of personal wealth.

I am trying to understand the mentality of someone worth billions, willing to risk a huge portion of it, perhaps almost all of it, in an attempt to make more billions. What was it he thought he knew that Sam Zell didn't?

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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Jobless Claims Spike, Spending Slows, More Rate Cuts Coming

Still more evidence is pouring in that the economy is not only in a recession but is also rapidly weakening. Consumer Spending Is Slowing And Unemployment Claims Rise.
Purchases rose 0.2 percent in December after a 1 percent gain the month before, the Commerce Department said today in Washington. The Labor Department said jobless claims rose to a 27-month high last week, though the figures may have been distorted by adjusting for holidays, a spokesman said.

Initial applications for unemployment insurance rose 69,000 to 375,000, in a week when data may have been distorted by adjusting for the Jan. 21 holiday, a Labor spokesman said. The number of people staying on benefit rolls rose to 2.716 million in the week ended Jan. 19, from 2.669 million in the prior week.

"These are levels that are indicative of a recession," James Caron, global head of interest-rate strategy at Morgan Stanley in New York, said in a Bloomberg Television interview. "If the trend continues to be high jobless-claims numbers like this, it's going to really add some validity to the expectations that the U.S. is, in fact, in a recession at this time."
Rate Cut Probabilities On 2008-01-31

Curve Watchers Anonymous is watching the probability curve of Fed Funds Futures. Here is the chart.



click on chart for sharper image.
Above chart thanks to Cleveland Fed.

As you can see, the market is rapidly pricing in yet another half point cut at the March FOMC meeting. That would bring rates down to 2.50%. Bernanke now appears hell bent on matching Japan's ZIRP (Zero Interest Rate Policy) in a misguided attempt to prevent deflation, a deflation that I might add is badly needed. So much for anyone really wanting "affordable housing".

ADP National Employment Report

The ADP Employment Report for January 2008 is out.
Nonfarm private employment grew 130,000 from December 2007 to January of 2008 on a seasonally adjusted basis, according to the ADP National Employment Report�. The estimated change in employment from November to December was revised down 3,000 to 37,000.

January�s increase of 130,000 is consistent with nonfarm private employment growth that averaged 110,000 during the three-month period from October through December 2007. Employment in the service-providing sector of the economy grew 141,000, while employment in the goods-producing sector declined 11,000, the fourteenth consecutive monthly decline. Manufacturing employment in January was flat after eighteen consecutive monthly declines.
Payroll Playbook

I don't buy ADP's estimate and the Fed Fund Futures don't either. The BLS report is out tomorrow and I am looking for massive downward revisions that may point to out and out jobs contraction. We all know the BLS revisions are coming sometime, and if not tomorrow then my forecast may be way too cautious. But with consumer holiday sales a total flop, and in light of job cuts at banks and brokers, and with commercial real estate dramatically slowing, if by chance I am wrong then this will be the last hurrah.

Job Estimates
  • ADP 130,000 Non-farm Private
  • Economist Estimates 70,000 Total
  • My Estimate -25,000 to -125,000 (with expected revisions)
These are the kinds of predictions that can make one look silly. Indeed they will, if the expected revisions do not come in. The only question in my mind is whether the BLS goes for the "big bang" revision or works it in over time. Regardless, the BLS is going to have to fess up sometime, and January and July are the months in which they typically do.

That said, it is not the backward revision that really matters, it is what happens going forward. In that regard, the trend towards higher unemployment has just started. Things are going to get worse, much worse with the service economy (the only bright spot outside of healthcare) about to take a massive hit as the overbuilding of retail stores comes to a grinding halt.

Pavlov's Dogs And Rate Cut Reactions

The market is rallying on the "good news" of more rate cuts. This is trained Pavlog's dog thinking. However, unemployed persons are not going to be paying mortgages, and capital impaired lending institutions are going to be stuck with more houses as People "walk away", some because they want to, many because they have no choice.


Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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Panasonic Unveils New FS Camera Series.


Panasonic has just announced the FS series, a new set of digital cameras aimed at users who are looking for sleek, stylish design. The first three cameras in the new Lumix series are the $200 DMC-FS3, the $300 DMC-FS20 and the $250 DMC-FS5.


The first camera in the new series is the $200 DMC-FS3, an 8.1 megapixel model that features a 3x zoom and Panasonic's new Intelligent Auto Mode. They claim that this new combination of technologies provides better automatic image adjustments, leading to better images. The five technologies in the new mode are Mega O.I.S. (the optical image stabilization system), Intelligent ISO (which adjusts ISO if it detects moving subjects), intelligent scene selection (where the camera selects the best scene mode automatically), Face Detection and Quick AF. Panasonic claim that the improved face detection on the new cameras can keep track of up to 15 faces, while the Quick AF system attempts to pre-focus the camera before you press the shutter.


The FS3 is built around the new Venus Engine IV image processing chip, which Panasonic claims is faster than previous models. The new camera also includes a 2.5-inch LCD with an ambient light sensor that adjusts the screen brightness. It's just 0.89 inches thick, and weighs in at a lightweight 4.9 ounces. The DMC-FS3 will be priced at $199.99 and will be available in February.


The next camera in the new range is the $250 DMC-FS5, which ups the resolution to 10.1 megapixels and includes a 4x zoom lens, with a 35mm equivalent range of 30mm to 120mm. It also includes the new Intelligent Auto Mode described above and a 2.5-inch LCD screen. Finally, the DMC-FS20 increases the size of the LCD screen to 3 inches, However, the resolution of the screen remains the same at 320,000 pixels. Other features remain the same: the 4x zoom that starts at 30mm and the 2.5-inch LCD screen.

You can find this at http://astore.amazon.com/cameras-lowprice-20

Panasonic Expands LZ Series With Long & Wide Zooms


Jan. 29, 2008 - Panasonic has expanded the Lumix LZ series with two new models: the $250 DMC-LZ10 and the $180 DMC-LZ8. Both models include 5x zoom lenses, manual controls and Panasonic's new Intelligent Auto Mode. Both models will be available in February.



The DMC-LZ10 shoots 10.1-megapixel images, and the zoom lens starts at 30mm, a wider lens setting than most. The DMC-LZ8 shoots 8.1-megapixel images, and the zoom lens starts at a 32mm wide setting. As well as the new Intelligent Auto mode described below, it includes an extensive set of manual controls, including both shutter and aperture settings. Both Shutter and Aperture Priority modes are included, as well as a full Manual mode, not often seen on point-and-shoots.


Both cameras also include what Panasonic calls Advanced Scene mode, where the user can set the Scene mode (from a list that includes Portrait, Sports, Landscape, and others) and a sub-mode, such as indoor or outdoor portraits, or nature or architecture in Landscape mode. An additional Creative mode provides access to the aperture and shutter speed settings, while leaving the other settings on automatic.


Both models also include Panasonic's new Intelligent Auto mode. They claim that this new combination of features provides better automatic image adjustments. The five technologies in the new mode are Mega O.I.S. (the optical image stabilization system), Intelligent ISO (which adjusts ISO if it detects moving subjects), intelligent scene selection (where the camera selects the best scene mode automatically), Face Detection, and Quick AF. Panasonic claim the improved face detection on the cameras can keep track of up to 15 faces, while the Quick AF system attempts to pre-focus the camera before you press the shutter.


The DMC-LZ10 will cost $249.99, and the DMC-LZ8 will cost $179.99. Both models will be available in February.


The Battle for Consumer Discretionary Spending

Forbes is reporting Q4 GDP growth up 0.6 pct vs expected 1.2 pct, slowest since 2002 .
The US economy slowed more dramatically than expected in the final three months of last year as housing posted its worst contraction in a quarter century, exports pulled back and inflation picked up steam, the Commerce Department reported today.

The economy grew at a 0.6 pct annualized pace in the fourth quarter, half the expected 1.2 pct pace of economists polled by Thomson's IFR Markets.

Business inventories were the big surprise in the GDP report. They went from being a major source of strength in Q3 to a major weakness in Q4, declining by 32.9 bln usd, after a 24.7 bln usd increase.
My Comment: After that 3rd quarter totally unwarranted buildup in inventory, the only surprise here is that everyone is surprised.
Briefing.com's Dick Green thinks the low GDP number is not unmitigated bad news. 'Even though the lower than expected number will give recession advocates some talking points, the swing in inventories actually sets up the first quarter numbers for a better reading,' he said. 'Inventories over time essentially net out, and it is now more likely that inventories will add to first quarter GDP or at least not subtract much. The sharp drop in fourth quarter inventories may actually lead to upward revisions to first quarter GDP.'
My Comment: Assuming the 3rd and 4th quarter balance out, there is no need to rebuild inventory in 1st Quarter of 2008. Look for another surprise when the 1st quarter disappoints again.
Exports, which had been among the biggest drivers of GDP growth in the third quarter, with what some economists saw as an unsustainable 19.1 pct increase, slowed to a much more moderate 3.9 pct increase in the fourth quarter.
My Comment: So much for both the decoupling theory and the theory that strong exports will prevent a recession.
Consumer spending, which makes up roughly 70 pct of the US economy, rose 2.0 pct last quarter, slower than the 2.8 pct rate in prior quarter.

'Looking ahead to Q1 GDP data, it is likely that consumer spending growth will slow considerably,' said Shapiro. 'The biggest question will be the degree of slowdown in consumer spending.'
My comment: Bingo. And with Wal-Mart Reducing Prices and Offering 0% Interest the preliminary signs are spending will be exceptionally weak. I am looking for prices wars across the board in the battle for consumer discretionary spending.
Housing's drag on the economy became more pronounced, with a 23.9 pct decline in the fourth quarter, the steepest drop since the recessionary fourth quarter of 1981.

Business construction, although strong with a 15.8 pct rise, was not enough to offset the housing and inventory contractions.
My Comment: Business construction will collapse. In the face of a strong consumer pullback, continued expansion would go beyond reckless. We simply do not need any more stores of any kind and rampant price cutting and 0% interest rates should be proof enough.
Final sales in the US economy also slipped last quarter to 1.9 pct growth from 4.0 pct in the third quarter, but because they exclude the inventory decline, final sales can be a better indicator of actual domestic demand.
My Comment: Final sales are not remotely keeping up with price inflation.

Those looking in the rear view mirror for price inflation and attempting to short treasuries with impunity are going to find the answer to the question Time To Short Treasuries? is not exactly what they thought.

Gross Domestic Product: 4th Quarter 2007 (Advance)

Looking ahead at official BEA GDP Release, one can find additional clues where things are headed in 2008. Let's take a look.
The major contributors to the increase in real GDP in 2007 were personal consumption expenditures (PCE), exports, nonresidential structures, and state and local government spending. These positive contributions were partly offset by decreases in residential fixed investment and in inventory investment. Imports, which are a subtraction in the calculation of GDP, increased.

The deceleration in real GDP primarily reflected a larger decrease in residential fixed investment, a downturn in private inventory investment, and a deceleration in equipment and software that were partly offset by a deceleration in imports.
Major Contributors To 2007 Growth
  • Personal consumption expenditures
  • Nonresidential structures
  • State and local government spending
All of the above are going to contract in 2008.

Consumers are retrenching, Unemployment is Soaring as Private Sector Jobs Contract, and with Grim News For State Budgets states are tightening belts. California alone is facing an across the board 10% reduction in spending.

There are going to be some tough choices for California for sure but here is my California Budget Proposal. Regardless of how cutbacks are accomplished, the upcoming pullback in state and local spending cuts have nowhere near been factored into the equation by most economists.

European Retail Sales Contract

Things are not exactly booming in Europe either as European Retail Sales Drop a Fourth Month.
European retail sales fell for a fourth month in January as rising fuel, utility and food prices left shoppers with less money to spend, the Bloomberg purchasing managers index showed.

The gauge of sales in the euro region was a seasonally adjusted 48.1, compared with 46 in December. A reading below 50 indicates a decline. The index is based on a survey of more than 1,000 executives compiled for Bloomberg News by NTC Economics Ltd.

A 62 percent increase in oil prices over the past year is sapping spending power already hit by rising food costs, curbing demand for everything from Bang & Olufsen A/S televisions to Burberry Group Plc handbags.
Is Oil To Blame?

Blaming oil and/or food prices for the slowdown in retail sales makes little sense given that oil and food prices are components of retail spending. A better way of looking at things is that consumer attitudes towards consumption have changed.

Paying Tribute To Employees

One reason attitudes are souring has to do with how companies are treating employees. Here is just one small example. Consider Allergan, a US pharmaceutical company.
US pharmaceutical company Allergan will phase out work at its factory in Arklow, south of Dublin, over two years and transfer operations to Costa Rica.

General manager of the Allergan plant Paul Moody paid tribute to the workers and thanked them for their dedication.
Allergan is "paying tribute to employee dedication" by firing them for a job well done.

More and more companies seem to be saying: Don�t take it personal, it�s just business. Is it any wonder �The Business Of Walking Away� is booming? Have we now reached the point where everything we do is just a business decision?

While pondering the above, remember that Wal-Mart is not lowering prices out of the goodness of their hearts, they are lowering prices because supply outstrips demand at current prices. More businesses will be forced to do the same.

Look for price wars to commence and margins to shrink as the corporate battle for consumer discretionary spending begins.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here
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DELKIN INTRODUCES INNOVATIVE AWARD WINNING PRODUCTS AT PMA 2008

Poway, CA. January 30, 2008 - Delkin Devices, Inc. debuts two DIMA award winning products and seven other new products at the PMA 2008 show in Las Vegas, NV. Delkin was awarded its first DIMA award of 2008 for their new ImageRouter, a four slot CompactFlash reader that enables you to transfer images to your computer from four cards at once. The second DIMA award was given to Delkin for their innovative Dual Universal Battery Charger that charges any two batteries at the same time. Delkin introduced new products in all of its product categories from sensor cleaning, Archival Gold media, memory, power, and accessories.




"It is always exciting when you win awards for your products," says Eric Richter, Marketing Manager. "However, our mission is to create imaginative products that make photography better. The ImageRouter and Dual Universal Charger make photography better by saving huge amounts of time in the photographer's workflow."

ImageRouter

Delkin's DIMA Award winning ImageRouter is a CompactFlash UDMA enabled card reader that offers professional photographers a complete file import system to improve workflow efficiency. ImageRouter, a four-slot, USB 2.0 CompactFlash UDMA card reader with a built-in powered hub, simultaneously transfers data from four CF cards to a PC with the optional BackupandBurn software. The ImageRouter was designed to allow for "daisy chaining" multiple units. This means that multiple ImageRouters can be connected for downloading many cards at once. The BackupandBurn software allows you to import images from multiple cards and archive them to a CD or DVD. The ImageRouter is also sold separately for use with your current file import and management system. The ImageRouter will be available in late March, 2008.

Dual Universal Charger

Delkin's new Dual Universal Battery Charger was honored with the 2008 DIMA award for outstanding design and innovation. This unique charger for digital camera batteries combines universal compatibility among battery models with the ability to charge two batteries simultaneously. The need for a charger that can recharge two batteries of different models, voltages and even chemical composition at the same time has sprung up from the growth and development in the digital camera market. Delkin's Dual Universal Battery Charger is a single, two sided charger that uses individual charging plates specific to each camera battery, so it can charge almost any digital camera battery model. Since Delkin's charger and charging plates are purchased separately, each buyer can customize the charger to his or her own needs. Anyone who subsequently upgrades his or her camera equipment and needs to charge a new battery model can simply purchase the additional charging plate for a fraction of the cost of a new charger. Delkin's Dual Universal Battery Charger is available now for $59.99 with two charging plates.

SensorScope System - New and Improved

Photography's most acclaimed sensor cleaning kit is now better than ever! The SensorVac is sturdier & more powerful, the SensorSafe Wands are made of a more absorbent and non-fibrous material and the SensorSolution is an enhanced quick drying and more effective dust removing formula. The SensorScope, with these improvements, is by far the safest and most effective system for cleaning any digital SLR image sensor. The new and improved SensorScope system will be shipping in early March, 2008.

Snug-it Pro

Snug-it Pro camera skins provide complete protection for digital SLR cameras. Heavy duty for heavy use, they are custom molded for a glove-like fit and come with a hard plastic cover to protect the LCD. All buttons, dials, sensors and compartments are carefully molded over and around for a completely functional and rugged skin. Thicker silicone provides added protection and ridges molded into the skin allow for a better grip. Whether you are a professional photographer or a first-time digital SLR buyer, Snug-it Pro skins are perfect for anyone looking for complete camera protection. Snug-It Pro's will begin shipping in late March, and will be available for the Canon Digital Rebel Xti, Canon 40D, and Nikon D40.

ExpressCard SSD - 4GB, 8GB, and 16GB

The Delkin ExpressCard SSD is the perfect solution for laptop users looking for reliable storage. It utilizes the PCI-E controller in the ExpressCard host and boasts transfer speeds over 45 MB/s. Solid State Drives are more reliable than traditional hard drives as they have no moving parts. The Delkin ExpressCard SSD is compatible will all laptops that have an ExpressCard 34 or 54 slot and works with Windows XP and Vista as well as Mac OS 10.4 and above. The Delkin ExpressCard SSD will be available in early March of 2008 and will be available in capacities of 4GB, 8GB and 16GB.

16GB CompactFlash UDMA & 16GB SDHC

Delkin's Pro line of memory cards offers speed and reliability, making sure that you won't miss a shot. The new 16GB CompactFlash UDMA cards boosts screaming fast read/write speeds-up to 305x (45MB/sec sustained transfer speed capability). Now photographers using UDMA enabled cameras such as the Canon 1Ds Mark III, Nikon D300 and Nikon D3X have a memory card that can maximize the full benefits of their camera investment. The Delkin SDHC Pro 16GB Class 6 cards offer maximum storage and speed. Many new digital SLRs and HD video cameras take SDHC cards now. When shooting in RAW in your digital SLR or HD in your video camera, you will need a large card to store all your images and footage. The CF Pro UDMA 16GB and SDHC Pro 16GB Class 6 cards are available.

Pop-Up Shade Canon 40D

Delkin's popular Pop-Up Shade line has been expanded again to include Professional and Standard shades for the Canon 40D digital SLR. Delkin's Pop-Up Shades are custom-made for each camera and attach to the existing eye piece and slots around the display. The shades block glare indoors and outdoors and include a piece of hard plastic to protect the LCD against damage. The Professional shade covers most buttons on the back of the camera to reduce wear. Convenient and easy to use, Pop-Up Shades are a must-have accessory. The Canon 40D Pop-Up Shades are available now.
All of Delkin's new products introduced at PMA can be found in their booth A231 or online at www.delkin.com.
Delkin Devices, Inc. is based in Poway, California, and its European branch office is located in Birmingham, England. Delkin has been "Making Photography Better" since 1986. From SensorScope cleaning products and Archival Gold Media to Pop-Up Shades and Power batteries, Delkin products deliver premium quality, innovative designs and an ongoing dedication to superior customer service. Delkin Devices and its products have become worldwide industry leaders in both OEM and consumer markets. Delkin branded memory cards continue to be a leading choice among professional photographers and others passionate about digital photography.

DELKIN INTRODUCES INNOVATIVE AWARD WINNING PRODUCTS AT PMA 2008

Poway, CA. January 30, 2008 - Delkin Devices, Inc. debuts two DIMA award winning products and seven other new products at the PMA 2008 show in Las Vegas, NV. Delkin was awarded its first DIMA award of 2008 for their new ImageRouter, a four slot CompactFlash reader that enables you to transfer images to your computer from four cards at once. The second DIMA award was given to Delkin for their innovative Dual Universal Battery Charger that charges any two batteries at the same time. Delkin introduced new products in all of its product categories from sensor cleaning, Archival Gold media, memory, power, and accessories.




"It is always exciting when you win awards for your products," says Eric Richter, Marketing Manager. "However, our mission is to create imaginative products that make photography better. The ImageRouter and Dual Universal Charger make photography better by saving huge amounts of time in the photographer's workflow."

ImageRouter

Delkin's DIMA Award winning ImageRouter is a CompactFlash UDMA enabled card reader that offers professional photographers a complete file import system to improve workflow efficiency. ImageRouter, a four-slot, USB 2.0 CompactFlash UDMA card reader with a built-in powered hub, simultaneously transfers data from four CF cards to a PC with the optional BackupandBurn software. The ImageRouter was designed to allow for "daisy chaining" multiple units. This means that multiple ImageRouters can be connected for downloading many cards at once. The BackupandBurn software allows you to import images from multiple cards and archive them to a CD or DVD. The ImageRouter is also sold separately for use with your current file import and management system. The ImageRouter will be available in late March, 2008.

Dual Universal Charger

Delkin's new Dual Universal Battery Charger was honored with the 2008 DIMA award for outstanding design and innovation. This unique charger for digital camera batteries combines universal compatibility among battery models with the ability to charge two batteries simultaneously. The need for a charger that can recharge two batteries of different models, voltages and even chemical composition at the same time has sprung up from the growth and development in the digital camera market. Delkin's Dual Universal Battery Charger is a single, two sided charger that uses individual charging plates specific to each camera battery, so it can charge almost any digital camera battery model. Since Delkin's charger and charging plates are purchased separately, each buyer can customize the charger to his or her own needs. Anyone who subsequently upgrades his or her camera equipment and needs to charge a new battery model can simply purchase the additional charging plate for a fraction of the cost of a new charger. Delkin's Dual Universal Battery Charger is available now for $59.99 with two charging plates.

SensorScope System - New and Improved

Photography's most acclaimed sensor cleaning kit is now better than ever! The SensorVac is sturdier & more powerful, the SensorSafe Wands are made of a more absorbent and non-fibrous material and the SensorSolution is an enhanced quick drying and more effective dust removing formula. The SensorScope, with these improvements, is by far the safest and most effective system for cleaning any digital SLR image sensor. The new and improved SensorScope system will be shipping in early March, 2008.

Snug-it Pro

Snug-it Pro camera skins provide complete protection for digital SLR cameras. Heavy duty for heavy use, they are custom molded for a glove-like fit and come with a hard plastic cover to protect the LCD. All buttons, dials, sensors and compartments are carefully molded over and around for a completely functional and rugged skin. Thicker silicone provides added protection and ridges molded into the skin allow for a better grip. Whether you are a professional photographer or a first-time digital SLR buyer, Snug-it Pro skins are perfect for anyone looking for complete camera protection. Snug-It Pro's will begin shipping in late March, and will be available for the Canon Digital Rebel Xti, Canon 40D, and Nikon D40.

ExpressCard SSD - 4GB, 8GB, and 16GB

The Delkin ExpressCard SSD is the perfect solution for laptop users looking for reliable storage. It utilizes the PCI-E controller in the ExpressCard host and boasts transfer speeds over 45 MB/s. Solid State Drives are more reliable than traditional hard drives as they have no moving parts. The Delkin ExpressCard SSD is compatible will all laptops that have an ExpressCard 34 or 54 slot and works with Windows XP and Vista as well as Mac OS 10.4 and above. The Delkin ExpressCard SSD will be available in early March of 2008 and will be available in capacities of 4GB, 8GB and 16GB.

16GB CompactFlash UDMA & 16GB SDHC

Delkin's Pro line of memory cards offers speed and reliability, making sure that you won't miss a shot. The new 16GB CompactFlash UDMA cards boosts screaming fast read/write speeds-up to 305x (45MB/sec sustained transfer speed capability). Now photographers using UDMA enabled cameras such as the Canon 1Ds Mark III, Nikon D300 and Nikon D3X have a memory card that can maximize the full benefits of their camera investment. The Delkin SDHC Pro 16GB Class 6 cards offer maximum storage and speed. Many new digital SLRs and HD video cameras take SDHC cards now. When shooting in RAW in your digital SLR or HD in your video camera, you will need a large card to store all your images and footage. The CF Pro UDMA 16GB and SDHC Pro 16GB Class 6 cards are available.

Pop-Up Shade Canon 40D

Delkin's popular Pop-Up Shade line has been expanded again to include Professional and Standard shades for the Canon 40D digital SLR. Delkin's Pop-Up Shades are custom-made for each camera and attach to the existing eye piece and slots around the display. The shades block glare indoors and outdoors and include a piece of hard plastic to protect the LCD against damage. The Professional shade covers most buttons on the back of the camera to reduce wear. Convenient and easy to use, Pop-Up Shades are a must-have accessory. The Canon 40D Pop-Up Shades are available now.
All of Delkin's new products introduced at PMA can be found in their booth A231 or online at www.delkin.com.
Delkin Devices, Inc. is based in Poway, California, and its European branch office is located in Birmingham, England. Delkin has been "Making Photography Better" since 1986. From SensorScope cleaning products and Archival Gold Media to Pop-Up Shades and Power batteries, Delkin products deliver premium quality, innovative designs and an ongoing dedication to superior customer service. Delkin Devices and its products have become worldwide industry leaders in both OEM and consumer markets. Delkin branded memory cards continue to be a leading choice among professional photographers and others passionate about digital photography.

EYE-FI CARD GETS SMARTER, MORE EFFICIENT; NOW AVAILABLE IN RITZ CAMERA CENTERS

Eye-Fi Offers �Smart Boost� Upgrade;
Expands to Ritz Camera Centers and Adds RitzPix to Service


PMA, LAS VEGAS, Jan. 31, 2008 � Today, Eye-Fi (www.eye.fi), makers of the world�s first wireless memory card for digital cameras, announced a �Smart Boost� upgrade that will make wireless photo uploads with the Eye-Fi Card more efficient and improve the upload experience. Eye-Fi also announced its first expansion into brick-and-mortar retail with Ritz Camera Centers and its addition of RitzPix as an online printing option for Eye-Fi users.

The Smart Boost update will enable the Eye-Fi Card to intelligently determine the most efficient way to send users� photos where they want them. With Smart Boost, when the user�s computer is on, the Eye-Fi Card will direct photo transfers through the Wi-Fi network to the computer, allowing the Eye-Fi Manager software to relay the photos to the Web. This approach will leverage the speed of the local network to transfer photos from the camera, reducing card activity and saving battery life.

With Smart Boost, the Eye-Fi Card will still upload photos when the user�s computer is turned off. In this case, the Eye-Fi Card will automatically send photos from the camera, through the home Wi-Fi network, to the Web-based Eye-Fi Service. The Eye-Fi Service will then deliver images to a photo sharing site and to the user�s computer when it is eventually turned on. In this approach, the speed at which images are transferred from the camera is paced by the home�s Internet connection.

�The magic of the Eye-Fi Card is that it has the power built in to intelligently deliver the best experience,� said Jef Holove, CEO for Eye-Fi. �Smart Boost is a good example of our aim to offer both new and existing users exciting new capabilities while keeping complicated things simple.�

The Smart Boost upgrade will be available by February 12. Existing Eye-Fi users will be able to download the upgrade free of charge through the Eye-Fi Manager. New Eye-Fi Cards will include the �Smart Boost� feature.

Today, Eye-Fi also announced a relationship with Ritz Camera Centers, Inc. Effective today, Eye-Fi users will be able to upload photos automatically to RitzPix Online Imaging Service, Ritz�s online photo printing service which allows customers to order prints online and pick them up in an hour from most Ritz Camera locations. In addition, the Eye-Fi Card can now be purchased from Ritz Camera Centers or online at Ritz.com. Ritz is the largest specialty camera and image chain in the United States with approximately 1,000 locations in 45 states and the District of Columbia. Ritz store brands include Ritz Camera Centers, Wolf�s Camera, Kit�s Camera and others.

The Eye-Fi Card, which was recently named �Best in Show� at Macworld and won Yahoo! Tech�s �Last Gadget Standing� competition at the International Consumer Electronics Show, will be demonstrated at the PMA tradeshow in Las Vegas, January 31-February 2 in booth U237. For more information, please visit www.eye.fi.

About Eye-Fi, Inc.

Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi�s patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company�s investors include Opus Capital and Shasta Ventures. More information is available at www.eye.fi.

source : www.eye.fi

EYE-FI CARD GETS SMARTER, MORE EFFICIENT; NOW AVAILABLE IN RITZ CAMERA CENTERS

Eye-Fi Offers �Smart Boost� Upgrade;
Expands to Ritz Camera Centers and Adds RitzPix to Service


PMA, LAS VEGAS, Jan. 31, 2008 � Today, Eye-Fi (www.eye.fi), makers of the world�s first wireless memory card for digital cameras, announced a �Smart Boost� upgrade that will make wireless photo uploads with the Eye-Fi Card more efficient and improve the upload experience. Eye-Fi also announced its first expansion into brick-and-mortar retail with Ritz Camera Centers and its addition of RitzPix as an online printing option for Eye-Fi users.

The Smart Boost update will enable the Eye-Fi Card to intelligently determine the most efficient way to send users� photos where they want them. With Smart Boost, when the user�s computer is on, the Eye-Fi Card will direct photo transfers through the Wi-Fi network to the computer, allowing the Eye-Fi Manager software to relay the photos to the Web. This approach will leverage the speed of the local network to transfer photos from the camera, reducing card activity and saving battery life.

With Smart Boost, the Eye-Fi Card will still upload photos when the user�s computer is turned off. In this case, the Eye-Fi Card will automatically send photos from the camera, through the home Wi-Fi network, to the Web-based Eye-Fi Service. The Eye-Fi Service will then deliver images to a photo sharing site and to the user�s computer when it is eventually turned on. In this approach, the speed at which images are transferred from the camera is paced by the home�s Internet connection.

�The magic of the Eye-Fi Card is that it has the power built in to intelligently deliver the best experience,� said Jef Holove, CEO for Eye-Fi. �Smart Boost is a good example of our aim to offer both new and existing users exciting new capabilities while keeping complicated things simple.�

The Smart Boost upgrade will be available by February 12. Existing Eye-Fi users will be able to download the upgrade free of charge through the Eye-Fi Manager. New Eye-Fi Cards will include the �Smart Boost� feature.

Today, Eye-Fi also announced a relationship with Ritz Camera Centers, Inc. Effective today, Eye-Fi users will be able to upload photos automatically to RitzPix Online Imaging Service, Ritz�s online photo printing service which allows customers to order prints online and pick them up in an hour from most Ritz Camera locations. In addition, the Eye-Fi Card can now be purchased from Ritz Camera Centers or online at Ritz.com. Ritz is the largest specialty camera and image chain in the United States with approximately 1,000 locations in 45 states and the District of Columbia. Ritz store brands include Ritz Camera Centers, Wolf�s Camera, Kit�s Camera and others.

The Eye-Fi Card, which was recently named �Best in Show� at Macworld and won Yahoo! Tech�s �Last Gadget Standing� competition at the International Consumer Electronics Show, will be demonstrated at the PMA tradeshow in Las Vegas, January 31-February 2 in booth U237. For more information, please visit www.eye.fi.

About Eye-Fi, Inc.

Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi�s patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company�s investors include Opus Capital and Shasta Ventures. More information is available at www.eye.fi.

source : www.eye.fi

EYE-FI COLLABORATES WITH NIKON ON FIRST CAMERA ENHANCED FOR EYE-FI CARD, ADDS �MY PICTURETOWN� TO EYE-FI SERVICE

Nikon�s New D60 Digital SLR is the First Camera in �Eye-Fi Connected� Program

MOUNTAIN VIEW, Calif., Jan. 30 � Eye-Fi, makers of the world�s first wireless memory card for digital cameras, today announced that it collaborated with Nikon Corporation, a world leader in digital imaging and precision optics, to deliver enhanced integration of the Eye-Fi Card with Nikon�s new D60 digital SLR camera. Eye-Fi will also add Nikon�s �my Picturetown� online photography community to its Eye-Fi Service as a photo sharing option for users.

Nikon�s D60 digital SLR will make it easier for photographers to wirelessly upload images using an Eye-Fi Card to their computer or favorite online photo sharing site. It�s the first camera to be part of the �Eye-Fi Connected� program, an Eye-Fi initiative offering camera, media card and digital home device makers an easy means to incorporate the power of wireless connectivity and Web services into their products.

�Nikon has been on the forefront of embracing wireless photography and finding innovative ways for users to share memories,� said Tadashi Nakayama, General Manager of Marketing for Nikon. �By working with Eye-Fi, we�re making it easier than ever to save and share pictures without the inconveniences of wires and cables.�

While the Eye-Fi Card works seamlessly with most digital cameras, the Eye-Fi-enhanced Nikon D60 will offer users an improved out-of-the-box experience. The new digital SLR will detect when an Eye-Fi Card is inserted and automatically adjust its power timer settings to ensure that photos upload effortlessly for sharing and storing.

�This is our first announcement with a camera manufacturer, and it�s exciting to work with such a prestigious innovator in traditional, digital and wireless photography,� said Jef Holove, CEO for Eye-Fi. �Our work with Nikon is another vital step in our mission to make taking, saving and sharing digital memories as automatic and effortless as possible.�

Beginning this Spring, Eye-Fi will also offer users access to �my Picturetown,� Nikon�s online digital photo storage and sharing service. With the addition of my Picturetown, users will be able to upload photos to one of 20 online photo sharing, printing, social networking and blogging sites.

The Eye-Fi Card, which was recently named �Best in Show� at Macworld and won Yahoo! Tech�s �Last Gadget Standing� competition at the International Consumer Electronics Show, will be demonstrated at the PMA tradeshow in Las Vegas, Jan.31-Feb. 2 at booth U237.

About Eye-Fi, Inc.

Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi�s patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company�s investors include Opus Capital and Shasta Ventures. More information is available at www.eye.fi.

source : www.eye.fi

EYE-FI COLLABORATES WITH NIKON ON FIRST CAMERA ENHANCED FOR EYE-FI CARD, ADDS �MY PICTURETOWN� TO EYE-FI SERVICE

Nikon�s New D60 Digital SLR is the First Camera in �Eye-Fi Connected� Program

MOUNTAIN VIEW, Calif., Jan. 30 � Eye-Fi, makers of the world�s first wireless memory card for digital cameras, today announced that it collaborated with Nikon Corporation, a world leader in digital imaging and precision optics, to deliver enhanced integration of the Eye-Fi Card with Nikon�s new D60 digital SLR camera. Eye-Fi will also add Nikon�s �my Picturetown� online photography community to its Eye-Fi Service as a photo sharing option for users.

Nikon�s D60 digital SLR will make it easier for photographers to wirelessly upload images using an Eye-Fi Card to their computer or favorite online photo sharing site. It�s the first camera to be part of the �Eye-Fi Connected� program, an Eye-Fi initiative offering camera, media card and digital home device makers an easy means to incorporate the power of wireless connectivity and Web services into their products.

�Nikon has been on the forefront of embracing wireless photography and finding innovative ways for users to share memories,� said Tadashi Nakayama, General Manager of Marketing for Nikon. �By working with Eye-Fi, we�re making it easier than ever to save and share pictures without the inconveniences of wires and cables.�

While the Eye-Fi Card works seamlessly with most digital cameras, the Eye-Fi-enhanced Nikon D60 will offer users an improved out-of-the-box experience. The new digital SLR will detect when an Eye-Fi Card is inserted and automatically adjust its power timer settings to ensure that photos upload effortlessly for sharing and storing.

�This is our first announcement with a camera manufacturer, and it�s exciting to work with such a prestigious innovator in traditional, digital and wireless photography,� said Jef Holove, CEO for Eye-Fi. �Our work with Nikon is another vital step in our mission to make taking, saving and sharing digital memories as automatic and effortless as possible.�

Beginning this Spring, Eye-Fi will also offer users access to �my Picturetown,� Nikon�s online digital photo storage and sharing service. With the addition of my Picturetown, users will be able to upload photos to one of 20 online photo sharing, printing, social networking and blogging sites.

The Eye-Fi Card, which was recently named �Best in Show� at Macworld and won Yahoo! Tech�s �Last Gadget Standing� competition at the International Consumer Electronics Show, will be demonstrated at the PMA tradeshow in Las Vegas, Jan.31-Feb. 2 at booth U237.

About Eye-Fi, Inc.

Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi�s patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company�s investors include Opus Capital and Shasta Ventures. More information is available at www.eye.fi.

source : www.eye.fi

Sony announces Vario Sonnar T* 24-70mm f/2.8 ZA and 70-300mm f/4.5-5.6 G

Sony expands a (ALPHA) lens system with the addition of two high-performance zooms

SAN DIEGO, Jan. 30, 2008 � Sony today announced two new high performance zoom lenses that offer a (alpha) digital SLR camera users more options for high picture quality.

Vario Sonnar T* 24-70mm f/2.8 ZA
Co-developed with Carl Zeiss�, the SAL2470Z model is a wide angle 24-70mm zoom lens with a large f/2.8 aperture, ideally suited for discerning landscape and portrait photography. Constructed of 17 elements in 13 groups with two aspheric elements and two extra-low dispersion elements, this lens exhibits excellent contrast and center-to-edge resolution. Its exclusive Carl Zeiss T* (T star) coating technology provides higher light transmission, and minimizes flare to produce images of luminous clarity, color and sharpness.



The SAL2470Z lens excels in difficult lighting circumstances thanks to its f/2.8 aperture, which remains constant throughout the focal length range. The nine-blade, circular iris is especially useful in controlling background defocusing in portrait and landscape images. Combined with Sony�s in-camera Super SteadyShot� system, this lens is the only compatible large aperture standard zoom with the benefit of image stabilization available in the industry.

Quick and precise focusing is delivered by Sony�s Super Sonic wave Motor (SSM) technology. This SSM system utilizes a solid-state focus drive motor that features silent, high-speed response with high-torque and fine rotational control � especially important for large, wide aperture lenses. A mode selector for manual and automatic focus as well as a focus hold control is provided on the lens barrel.

70-300mm f/4.5-5.6 G
The SAL70300G lens incorporates the optical performance of Sony�s G series in a compact and flexible telephoto zoom lens ideal for sports and portrait photography. Constructed of 16 elements in 11 groups, with one extra-low dispersion element, this lens offers superb contrast and sharpness across its wide focal length range.



The use of extra-low dispersion glass compensates for chromatic aberrations which challenge long telephoto zoom lens design, maintaining excellent optical characteristics from center to periphery. Internal focus construction not only realizes compact size, but also a close focusing capability of just 47 inches (1.2m), unusual for a lens of this focal length range.

Like the SAL2470Z, focus drive is provided by Sony�s Super Sonic wave Motor (SSM) technology. Silent and highly accurate, the SSM system is ideal for providing larger lenses with the speed and rotational precision often required by telephoto shooting. To match auto focus operation to the situation, a focus range limiter can be set to a minimum distance of three meters. A lens barrel mounted focus hold button locks focus if desired.

Price and Availability

Both lenses will be available this spring. The Vario-Sonnar T* 24-70mm f/2.8 ZA lens will be available for about $1,750 and the 70-300mm f/4.5-5.6 G lens will be available for about $800. Both lenses will be available at sonystyle.com, Sony Style� retail stores (http://www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Online pre-orders begin today at http://www.sonystyle.com/dslr.

Sony announces Vario Sonnar T* 24-70mm f/2.8 ZA and 70-300mm f/4.5-5.6 G

Sony expands a (ALPHA) lens system with the addition of two high-performance zooms

SAN DIEGO, Jan. 30, 2008 � Sony today announced two new high performance zoom lenses that offer a (alpha) digital SLR camera users more options for high picture quality.

Vario Sonnar T* 24-70mm f/2.8 ZA
Co-developed with Carl Zeiss�, the SAL2470Z model is a wide angle 24-70mm zoom lens with a large f/2.8 aperture, ideally suited for discerning landscape and portrait photography. Constructed of 17 elements in 13 groups with two aspheric elements and two extra-low dispersion elements, this lens exhibits excellent contrast and center-to-edge resolution. Its exclusive Carl Zeiss T* (T star) coating technology provides higher light transmission, and minimizes flare to produce images of luminous clarity, color and sharpness.



The SAL2470Z lens excels in difficult lighting circumstances thanks to its f/2.8 aperture, which remains constant throughout the focal length range. The nine-blade, circular iris is especially useful in controlling background defocusing in portrait and landscape images. Combined with Sony�s in-camera Super SteadyShot� system, this lens is the only compatible large aperture standard zoom with the benefit of image stabilization available in the industry.

Quick and precise focusing is delivered by Sony�s Super Sonic wave Motor (SSM) technology. This SSM system utilizes a solid-state focus drive motor that features silent, high-speed response with high-torque and fine rotational control � especially important for large, wide aperture lenses. A mode selector for manual and automatic focus as well as a focus hold control is provided on the lens barrel.

70-300mm f/4.5-5.6 G
The SAL70300G lens incorporates the optical performance of Sony�s G series in a compact and flexible telephoto zoom lens ideal for sports and portrait photography. Constructed of 16 elements in 11 groups, with one extra-low dispersion element, this lens offers superb contrast and sharpness across its wide focal length range.



The use of extra-low dispersion glass compensates for chromatic aberrations which challenge long telephoto zoom lens design, maintaining excellent optical characteristics from center to periphery. Internal focus construction not only realizes compact size, but also a close focusing capability of just 47 inches (1.2m), unusual for a lens of this focal length range.

Like the SAL2470Z, focus drive is provided by Sony�s Super Sonic wave Motor (SSM) technology. Silent and highly accurate, the SSM system is ideal for providing larger lenses with the speed and rotational precision often required by telephoto shooting. To match auto focus operation to the situation, a focus range limiter can be set to a minimum distance of three meters. A lens barrel mounted focus hold button locks focus if desired.

Price and Availability

Both lenses will be available this spring. The Vario-Sonnar T* 24-70mm f/2.8 ZA lens will be available for about $1,750 and the 70-300mm f/4.5-5.6 G lens will be available for about $800. Both lenses will be available at sonystyle.com, Sony Style� retail stores (http://www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Online pre-orders begin today at http://www.sonystyle.com/dslr.

SONY INTRODUCES TWO MAINSTREAM DSLR CAMERAS WITH UNIQUE �QUICK AF LIVE� VIEW SYSTEM

SAN DIEGO, Jan. 30, 2008 � Sony is bringing live-view shooting to its digital SLR camera line with today�s (alpha) DSLR-A350 camera and 10.2-megapixel?introduction of a 14.2-megapixel a (alpha) DSLR-A300 model. Both cameras feature new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users.







Quick AF Live View System

They both offer Sony�s new �Quick AF Live View� technology so you can frame photos on the camera�s LCD without sacrificing auto-focusing speed common to other live-view systems.

Sony�s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view.

Eliminating the focus delay of other systems, the new models are equally responsive whether using live view or optical viewfinder.

With its two sensor design, Quick AF Live View can even continuously focus-track the subject and provide live view during burst shooting, helping you capture that special moment.

Taking further advantage of Quick AF Live View is the models� variable angle 2.7-inch Clear Photo LCD � screen. This makes it easy to frame scenes from high or low positions difficult to reach when using an eye-level viewfinder.

With Live View and an adjustable LCD, the cameras do not need to be in front of the user�s face, allowing parents, for example, to maintain eye-contact when photographing their children.

�Mainstream users stepping up to DSLRs are looking for a similar experience to their point and shoot cameras, but without compromise in speed or performance� said Phil Lubell, director of marketing for digital cameras at Sony Electronics. �Quick AF Live View gives these new models a familiar shooting style without compromising speed � ideal for the growing market of first-time SLR users.�

Exceptional Image Quality

The new models produce images with fine detail, rich tonality and vibrant color due to their APS-C CCD image sensors and BIONZ� processing engine. To aid shooting in low light, Super SteadyShot� image stabilization enables shutter speeds 2.5 to 3.5 steps slower than otherwise possible, with every compatible Minolta Maxxum� and Sony a (alpha) lens (sold separately) attached to the camera.

High sensitivity operation at ISO 1600 and 3200 and very low noise are made possible by the user-selectable high-ISO noise reduction features. Sony�s D-Range Optimizer delivers suitable tonality and exposures with rich shadow and highlight detail, even under high contrast situations.

Powerful Performance, Easy to Use

The DSLR-A300 model can shoot about three continuous frames per second and the DSLR-A350 model can shoot up to two-and-a-half continuous frames per second, when using the optical viewfinder. Both are powered by the Bionz processing engine and supplied InfoLITHIUMTM battery for fast start-up times, quick response and long battery life � up to 730 shots per full charge when using the optical viewfinder and up to 410 shots per full charge in live-view mode.


Both models feature lighter, slimmer bodies for easy handling; an improved user interface; an automatic pop-up flash; a comfortable camera grip with an easily accessible mode dial; an anti-dust system to keep the CCD image sensor clean for spot-free pictures; and JPEG and RAW file format support. Both have a slot for CompactFlash� Type I/II media cards.

An adaptor for Memory Stick Duo� media cards is also available for the cameras and sold separately.

The new DSLR-A300 and DSLR-A350 cameras are compatible with a range of accessories, including the ergonomic Sony VG-B30AM vertical grip. Also available as an option is the new Sony HVL-F42AM flash unit. It offers advanced features such as automatic white balance adjustment with color temperature information, adjustable bounce angles, ADI metering and wireless remote operation to suit the needs of most photographers.

Price and Availability

The DSLR-A300 kit with a DT 18-70mm f3.5-5.6 standard zoom lens will ship in April for about $800. The DSLR-A350 camera body will be available in March for about $800, and the DSLR-A350 kit with a DT 18-70mm f3.5-5.6 3.9x zoom lens will be available for about $900 at the same time. Both models will be available at sonystyle.com, Sony Style� retail stores (www.sonystyle.com/retail ), military base exchanges, and authorized dealers nationwide. Pre-orders begin online today at www.sonystyle.com/dslr.

source : sony

SONY INTRODUCES TWO MAINSTREAM DSLR CAMERAS WITH UNIQUE �QUICK AF LIVE� VIEW SYSTEM

SAN DIEGO, Jan. 30, 2008 � Sony is bringing live-view shooting to its digital SLR camera line with today�s (alpha) DSLR-A350 camera and 10.2-megapixel?introduction of a 14.2-megapixel a (alpha) DSLR-A300 model. Both cameras feature new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users.







Quick AF Live View System

They both offer Sony�s new �Quick AF Live View� technology so you can frame photos on the camera�s LCD without sacrificing auto-focusing speed common to other live-view systems.

Sony�s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view.

Eliminating the focus delay of other systems, the new models are equally responsive whether using live view or optical viewfinder.

With its two sensor design, Quick AF Live View can even continuously focus-track the subject and provide live view during burst shooting, helping you capture that special moment.

Taking further advantage of Quick AF Live View is the models� variable angle 2.7-inch Clear Photo LCD � screen. This makes it easy to frame scenes from high or low positions difficult to reach when using an eye-level viewfinder.

With Live View and an adjustable LCD, the cameras do not need to be in front of the user�s face, allowing parents, for example, to maintain eye-contact when photographing their children.

�Mainstream users stepping up to DSLRs are looking for a similar experience to their point and shoot cameras, but without compromise in speed or performance� said Phil Lubell, director of marketing for digital cameras at Sony Electronics. �Quick AF Live View gives these new models a familiar shooting style without compromising speed � ideal for the growing market of first-time SLR users.�

Exceptional Image Quality

The new models produce images with fine detail, rich tonality and vibrant color due to their APS-C CCD image sensors and BIONZ� processing engine. To aid shooting in low light, Super SteadyShot� image stabilization enables shutter speeds 2.5 to 3.5 steps slower than otherwise possible, with every compatible Minolta Maxxum� and Sony a (alpha) lens (sold separately) attached to the camera.

High sensitivity operation at ISO 1600 and 3200 and very low noise are made possible by the user-selectable high-ISO noise reduction features. Sony�s D-Range Optimizer delivers suitable tonality and exposures with rich shadow and highlight detail, even under high contrast situations.

Powerful Performance, Easy to Use

The DSLR-A300 model can shoot about three continuous frames per second and the DSLR-A350 model can shoot up to two-and-a-half continuous frames per second, when using the optical viewfinder. Both are powered by the Bionz processing engine and supplied InfoLITHIUMTM battery for fast start-up times, quick response and long battery life � up to 730 shots per full charge when using the optical viewfinder and up to 410 shots per full charge in live-view mode.


Both models feature lighter, slimmer bodies for easy handling; an improved user interface; an automatic pop-up flash; a comfortable camera grip with an easily accessible mode dial; an anti-dust system to keep the CCD image sensor clean for spot-free pictures; and JPEG and RAW file format support. Both have a slot for CompactFlash� Type I/II media cards.

An adaptor for Memory Stick Duo� media cards is also available for the cameras and sold separately.

The new DSLR-A300 and DSLR-A350 cameras are compatible with a range of accessories, including the ergonomic Sony VG-B30AM vertical grip. Also available as an option is the new Sony HVL-F42AM flash unit. It offers advanced features such as automatic white balance adjustment with color temperature information, adjustable bounce angles, ADI metering and wireless remote operation to suit the needs of most photographers.

Price and Availability

The DSLR-A300 kit with a DT 18-70mm f3.5-5.6 standard zoom lens will ship in April for about $800. The DSLR-A350 camera body will be available in March for about $800, and the DSLR-A350 kit with a DT 18-70mm f3.5-5.6 3.9x zoom lens will be available for about $900 at the same time. Both models will be available at sonystyle.com, Sony Style� retail stores (www.sonystyle.com/retail ), military base exchanges, and authorized dealers nationwide. Pre-orders begin online today at www.sonystyle.com/dslr.

source : sony

150-500mm f/5-6.3 DG OS HSM

The Sigma Corporation is pleased to announce the launch of the new APO 150-500mm F5-6.3 DG OS HSM Ultra telephoto zoom lens covering a telephoto range up to 500mm

This ultra-telephoto zoom lens covers a telephoto range up to 500mm and allows photographers to bring the subject close with short perspective. Sigma�s original OS (Optical Stabilizer) function offers the equivalent of using a shutter speed approximately 4 stops faster. It is ideal for sports, wildlife and landscape photography with handheld shooting.



Three SLD (Special Low Dispersion) glass elements provide excellent correction for chromatic aberration. This lens is equipped with a rear focus system that minimises fluctuation of aberration caused by focusing. The super multi-layer lens coating reduces flare and ghosting. High image quality is assured throughout the entire zoom range.

This lens incorporates HSM (Hyper Sonic Motor), which ensures a quiet and high-speed AF as well as full-time manual focusing capability.

The addition of the (optional) 1.4x EX DG APO or 2x EX DG APO Tele Converters produce a 210-700mm F7-8.8 MF ultra-telephoto zoom lens or a 300-1000mm F10-12.6 MF ultra-telephoto zoom lens respectively. A removable tripod collar (TS-31) is included as a standard component.

Available April 2008

Stuart Dennison

more : sigmauser

150-500mm f/5-6.3 DG OS HSM

The Sigma Corporation is pleased to announce the launch of the new APO 150-500mm F5-6.3 DG OS HSM Ultra telephoto zoom lens covering a telephoto range up to 500mm

This ultra-telephoto zoom lens covers a telephoto range up to 500mm and allows photographers to bring the subject close with short perspective. Sigma�s original OS (Optical Stabilizer) function offers the equivalent of using a shutter speed approximately 4 stops faster. It is ideal for sports, wildlife and landscape photography with handheld shooting.



Three SLD (Special Low Dispersion) glass elements provide excellent correction for chromatic aberration. This lens is equipped with a rear focus system that minimises fluctuation of aberration caused by focusing. The super multi-layer lens coating reduces flare and ghosting. High image quality is assured throughout the entire zoom range.

This lens incorporates HSM (Hyper Sonic Motor), which ensures a quiet and high-speed AF as well as full-time manual focusing capability.

The addition of the (optional) 1.4x EX DG APO or 2x EX DG APO Tele Converters produce a 210-700mm F7-8.8 MF ultra-telephoto zoom lens or a 300-1000mm F10-12.6 MF ultra-telephoto zoom lens respectively. A removable tripod collar (TS-31) is included as a standard component.

Available April 2008

Stuart Dennison

more : sigmauser

APO 200-500mm F2.8 EX DG

The Sigma Corporation is pleased to announce the new APO 200-500mm F2.8 EX DG. Lens, the world�s first Ultra-Telephoto Zoom Lens that offers a fast aperture of F2.8 at 500mm focal length

  • The world�s first ultra telephoto zoom lens that offers a fast aperture of F2.8 at the 500mm focal length
  • Autofocusing at the 1000mm focal length
  • SLD and ELD glass elements
  • Supplied with f72mm filter holder at the rear



This lens is the world�s first ultra telephoto zoom lens that offers a fast aperture of F2.8 at the 500mm focal length. It covers widely used focal lengths from 200mm to 500mm and has a large aperture of F2.8 throughout the entire zoom range.

This lens can be used to create amazing image expression with various types of photography such as astrophotography, portraits, wildlife, sports. SLD (Special Low Dispersion) glass and three ELD (Extraordinary Low Dispersion) glass elements provide excellent correction for all type of aberrations.

The super multi-layer lens coating reduces flare and ghosting and provides high image quality from the extremely large aperture. The lens hood, designed exclusively for this lens, blocks out extraneous light. A 72mm filter can be inserted at the rear of the lens, and a circular polarizing filter can be used in situ thanks to the ingenious internal rotation mechanism.

The dedicated Li-ion battery BP-21 is used to power the zooming and AF operation. This battery is housed within the lens body.

The addition of a specifically designed dedicated �Attachment� produces a 400-1000mm F5.6 ultra telephoto zoom lens that still retains auto focus. For the convenience of the photographer, focusing distances and focal lengths can be viewed on the lens` built-in LCD panel.



Available April 2008

Stuart Dennison

more : sigmauser

APO 200-500mm F2.8 EX DG

The Sigma Corporation is pleased to announce the new APO 200-500mm F2.8 EX DG. Lens, the world�s first Ultra-Telephoto Zoom Lens that offers a fast aperture of F2.8 at 500mm focal length

  • The world�s first ultra telephoto zoom lens that offers a fast aperture of F2.8 at the 500mm focal length
  • Autofocusing at the 1000mm focal length
  • SLD and ELD glass elements
  • Supplied with f72mm filter holder at the rear



This lens is the world�s first ultra telephoto zoom lens that offers a fast aperture of F2.8 at the 500mm focal length. It covers widely used focal lengths from 200mm to 500mm and has a large aperture of F2.8 throughout the entire zoom range.

This lens can be used to create amazing image expression with various types of photography such as astrophotography, portraits, wildlife, sports. SLD (Special Low Dispersion) glass and three ELD (Extraordinary Low Dispersion) glass elements provide excellent correction for all type of aberrations.

The super multi-layer lens coating reduces flare and ghosting and provides high image quality from the extremely large aperture. The lens hood, designed exclusively for this lens, blocks out extraneous light. A 72mm filter can be inserted at the rear of the lens, and a circular polarizing filter can be used in situ thanks to the ingenious internal rotation mechanism.

The dedicated Li-ion battery BP-21 is used to power the zooming and AF operation. This battery is housed within the lens body.

The addition of a specifically designed dedicated �Attachment� produces a 400-1000mm F5.6 ultra telephoto zoom lens that still retains auto focus. For the convenience of the photographer, focusing distances and focal lengths can be viewed on the lens` built-in LCD panel.



Available April 2008

Stuart Dennison

more : sigmauser

120-400mm f/4.5-5.6 DG OS HSM

The Sigma Corporation is pleased to announce the launch of the new APO 120-400mm F4.5-5.6 DG OS HSM Telephoto zoom lens incorporating Sigma�s original Optical Stabiliser

The Sigma Corporation is pleased to announce the launch of the new APO 120-400mm F4.5-5.6 DG OS HSM.


This telephoto zoom lens incorporates Sigma�s original OS (Optical Stabiliser) system. It offers the equivalent of using a shutter speed approximately 4 stops faster.

Three SLD (Special Low Dispersion) glass elements provide excellent correction for chromatic aberration. This lens is equipped with the rear focus system that minimises fluctuation of aberrations caused by focusing. It provides optimum image quality throughout the entire zoom range.

The super multi-layer lens coating reduces flare and ghosting. High image quality is assured throughout the entire zoom range. The minimum focusing distance of 150cm throughout the entire zoom range and has a maximum magnification of 1:4.2 make it useful for close-up photography.

This lens incorporates HSM (Hyper Sonic Motor), which ensures a quiet and high-speed AF as well as full-time manual focus override.

The addition of the optical 1.4x EX DG APO or 2x EX DG APO Tele Converters produce a 168-560mm F6.3-8 MF ultra-telephoto zoom lens or a 240-800mm F9-11 MF ultra-telephoto zoom lens respectively.

Available April 2008

Stuart Dennison

more : sigmauser

120-400mm f/4.5-5.6 DG OS HSM

The Sigma Corporation is pleased to announce the launch of the new APO 120-400mm F4.5-5.6 DG OS HSM Telephoto zoom lens incorporating Sigma�s original Optical Stabiliser

The Sigma Corporation is pleased to announce the launch of the new APO 120-400mm F4.5-5.6 DG OS HSM.


This telephoto zoom lens incorporates Sigma�s original OS (Optical Stabiliser) system. It offers the equivalent of using a shutter speed approximately 4 stops faster.

Three SLD (Special Low Dispersion) glass elements provide excellent correction for chromatic aberration. This lens is equipped with the rear focus system that minimises fluctuation of aberrations caused by focusing. It provides optimum image quality throughout the entire zoom range.

The super multi-layer lens coating reduces flare and ghosting. High image quality is assured throughout the entire zoom range. The minimum focusing distance of 150cm throughout the entire zoom range and has a maximum magnification of 1:4.2 make it useful for close-up photography.

This lens incorporates HSM (Hyper Sonic Motor), which ensures a quiet and high-speed AF as well as full-time manual focus override.

The addition of the optical 1.4x EX DG APO or 2x EX DG APO Tele Converters produce a 168-560mm F6.3-8 MF ultra-telephoto zoom lens or a 240-800mm F9-11 MF ultra-telephoto zoom lens respectively.

Available April 2008

Stuart Dennison

more : sigmauser

18-125mm F3.8-5.6 DC OS HSM

The Sigma Corporation is pleased to announce the new 18-125mm F3.8-5.6 DC OS HSM. This high ratio zoom lens is designed exclusively for digital SLR cameras.

  • High zoom ratio lens designed for digital SLR cameras
  • incorporates Sigma�s original OS (Optical Stabiliser) function
  • SLD and Aspherical lenses for high image quality
  • Minimum focusing distance of 35cm
  • HSM ensures quiet and high speed autofocus



This compact high zoom ratio lens is designed exclusively for digital SLR cameras and incorporates Sigma�s original OS (Optical Stabiliser) function. This system uses two sensors inside the lens to detect vertical and horizontal movement of the camera and works by moving an optical image stabilizing lens group to effectively compensate for camera shake. It offers the equivalent of using a shutter speed approximately 4 stops faster.

It is the ideal lens for several type of photography such as wide-angle, telephoto and close-up. SLD (Special Low Dispersion) glass, a molded glass aspherical lens and two hybrid aspherical lenses provide excellent correction for all types of aberrations.

The super multi-layer lens coating reduces flare and ghosting. High image quality is assured throughout the entire zoom range. This lens has a minimum focusing distance of 35cm (13.8�) at all focal lengths, and has maximum magnification of 1:3.8, making it ideal for close-up photography. This lens incorporates HSM (Hyper Sonic Motor), which ensures a quiet and high-speed AF as well as full-time manual focusing capability.

Available in May 2008


Stuart Dennison

more : sigmauser
 
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